The Convergence of PR and SEO: Harnessing the Power of Content, Social and Search
by Marketing Mojo on May 09, 2013
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View the full recorded webinar at http://bit.ly/19sx0CS. ...
View the full recorded webinar at http://bit.ly/19sx0CS.
Over the past several years, there has been an increasing convergence between public relations and search engine optimization. Both use tactics that empower the other, but how can they be effectively used to draw the most benefit from online content for PR and SEO, both today and into the future?
The most effective marketing strategy is one where all parts work as a whole. In this webinar, Janet Driscoll Miller of Search Mojo and Elizabeth Shea of SpeakerBox Communications will discuss the increasingly overlapping roles of PR and SEO as part of a truly integrated marketing strategy, and how the two can work together.
What You Will Learn:
* The 3 most important components of SEO and how they converge to drive successful search and PR campaigns
* What is Google authorship and why it’s important for SEO, content and PR
* Targeting and measuring your PR and content marketing efforts for maximum SEO benefit
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