JANET DRISCOLL MILLER
SEAN MCCUSTY
@SEARCHMOJO

SEARCH MOJO

SEARCH-MOJO.COM
800.939.5938
Janet Driscoll Miller
President and CEO,
Search Mojo
Follow on Twitter: @janetdmiller

@searchmojo #mojowebinar

Sean McCu...
•

Search engine marketing firm founded in 2005
– Search engine optimization (SEO)
– Pay-per-click advertising management ...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Organic Search
• Content Marketing
• Digital Advertising
– Paid Search
– Social Media

• Analytics and Nurturing

@searc...
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Inbound links
– Press releases
– Spammy sites
• Greater emphasis on content
– Authorship
• Greater emphasis on social
– ...
• Focus on content
• Rethink your link strategy
– Involve social media team

• Make sure your metrics are in place

@searc...
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Organic Search
– Provides more pages/assets for indexing
– Increases opportunities to gain visibility
– Provides inbound...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
• Product Listing Ads
• Retargeting
– Display
– YouTube
– RLSA

@searchmojo #mojowebinar

SEARCH-MOJO.COM
Pushing Store Visit

@searchmojo #mojowebinar

Pushing E-commerce

SEARCH-MOJO.COM
98% of visitors leave your
site without converting

Over 85% increase in
return conversions

@searchmojo #mojowebinar

SEA...
• More than 90% of retailers do not
complete a transaction in their first visit.
• Retargeted consumers are nearly 70%
mor...
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• “Social Media Management Software”
– Enterprise level product:
12 months/$100,000 commitment
• But WHO searches using th...
• High level of demographic targeting
Facebook

LinkedIn

Likes

Industry

Gender

Gender

Status Update

Title and/or Fun...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
Conversions

2012

2011

0

50

@searchmojo #mojowebinar

100

150

200

250

300

350

400

SEARCH-MOJO.COM
Conversions

2011
@searchmojo #mojowebinar

2012
SEARCH-MOJO.COM
Cost per Lead

2011
@searchmojo #mojowebinar

2012
SEARCH-MOJO.COM
Cost

2011
@searchmojo #mojowebinar

2012
SEARCH-MOJO.COM
%
281
(revenue)

@searchmojo #mojowebinar

ROI

%
1178
(pipeline)

SEARCHMOJO.COM
SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
• 50% of qualified leads are not ready to purchase
immediately
• Companies that invest in marketing automation solutions s...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Propagating a user’s profile over time
• Marketers prioritize the fields to capture

@searchmojo #mojowebinar

SEARCH-MO...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
42.3% of
Respondents
Fill Out
Additional
Information
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
•
•
•
•

Set up Goals
Set up Ecommerce
Use tagging
Use Attribution Modeling

@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Spending on digital marketing averages
2.5% of company revenue.

@searchmojo #mojowebinar

SEARCH-MOJO.COM
• What is your organization’s temperament?
– Data driven?
– Risk Adverse?

• Message to the Decision Maker(s)
– For the CE...
• Budget for a “Proof of Concept”
– Allocate resources for single quarter
• Success leads to additional funding for contin...
• Communicate how digital marketing
supports the organization’s priorities.
• Present a detailed proposal for digital
mark...
Contact Search Mojo:

Sean McCusty
800-939-5938 ext. 116
smccusty@search-mojo.com

@searchmojo #mojowebinar

SEARCH-MOJO.C...
Top 14 SEO Myths…Busted!
November 7, 2013
2:00 p.m. ET

Janet Driscoll Miller
President & CEO
Search Mojo

Tad Miller
Vice...
Janet Driscoll Miller
Twitter: @janetdmiller
Google+: +Janet Driscoll Miller

Sean McCusty
Twitter: @seanmccusty
Google+: ...
Planning and Budgeting for Digital Marketing Success in the New Year
Planning and Budgeting for Digital Marketing Success in the New Year
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Planning and Budgeting for Digital Marketing Success in the New Year

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How can you make the planning and budgeting process less painful, and make the case for digital marketing in the new year? During this webinar, Search Mojo’s Janet Driscoll Miller and Sean McCusty will show you why digital marketing needs to be a part of your budget, and how to lay the foundation to make digital marketing work.

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Planning and Budgeting for Digital Marketing Success in the New Year

  1. 1. JANET DRISCOLL MILLER SEAN MCCUSTY @SEARCHMOJO SEARCH MOJO SEARCH-MOJO.COM 800.939.5938
  2. 2. Janet Driscoll Miller President and CEO, Search Mojo Follow on Twitter: @janetdmiller @searchmojo #mojowebinar Sean McCusty Sales Consultant, Search Mojo Follow on Twitter: @seanmccusty SEARCH-MOJO.COM
  3. 3. • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media advertising – Online reputation management • Headquartered in Charlottesville, VA – Office in Charleston, SC • Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs • Speakers at SMX Advanced, MarketingProfs, PubCon and more @searchmojo #mojowebinar SEARCH-MOJO.COM
  4. 4. @searchmojo #mojowebinar SEARCH-MOJO.COM
  5. 5. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  6. 6. @searchmojo #mojowebinar SEARCH-MOJO.COM
  7. 7. • Organic Search • Content Marketing • Digital Advertising – Paid Search – Social Media • Analytics and Nurturing @searchmojo #mojowebinar SEARCH-MOJO.COM
  8. 8. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  9. 9. @searchmojo #mojowebinar SEARCH-MOJO.COM
  10. 10. @searchmojo #mojowebinar SEARCH-MOJO.COM
  11. 11. @searchmojo #mojowebinar SEARCH-MOJO.COM
  12. 12. @searchmojo #mojowebinar SEARCH-MOJO.COM
  13. 13. • Inbound links – Press releases – Spammy sites • Greater emphasis on content – Authorship • Greater emphasis on social – Google+ • SEO has become more holisitic @searchmojo #mojowebinar SEARCH-MOJO.COM
  14. 14. • Focus on content • Rethink your link strategy – Involve social media team • Make sure your metrics are in place @searchmojo #mojowebinar SEARCH-MOJO.COM
  15. 15. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  16. 16. @searchmojo #mojowebinar SEARCH-MOJO.COM
  17. 17. @searchmojo #mojowebinar SEARCH-MOJO.COM
  18. 18. • Organic Search – Provides more pages/assets for indexing – Increases opportunities to gain visibility – Provides inbound links from social and other channels • Paid Search – Provides assets to offer in ads, stoking lead generation efforts • Nurturing – Provides assets to continue the conversation @searchmojo #mojowebinar SEARCH-MOJO.COM
  19. 19. @searchmojo #mojowebinar SEARCH-MOJO.COM
  20. 20. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  21. 21. • Product Listing Ads • Retargeting – Display – YouTube – RLSA @searchmojo #mojowebinar SEARCH-MOJO.COM
  22. 22. Pushing Store Visit @searchmojo #mojowebinar Pushing E-commerce SEARCH-MOJO.COM
  23. 23. 98% of visitors leave your site without converting Over 85% increase in return conversions @searchmojo #mojowebinar SEARCH-MOJO.COM
  24. 24. • More than 90% of retailers do not complete a transaction in their first visit. • Retargeted consumers are nearly 70% more likely to complete a purchase as compared to non-retargeted consumers. • Retargeted consumers spend, on average 50% more than those served with nonretargeted banner ads. @searchmojo #mojowebinar SEARCH-MOJO.COM
  25. 25. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  26. 26. @searchmojo #mojowebinar SEARCH-MOJO.COM
  27. 27. • “Social Media Management Software” – Enterprise level product: 12 months/$100,000 commitment • But WHO searches using this term? @searchmojo #mojowebinar SEARCH-MOJO.COM
  28. 28. • High level of demographic targeting Facebook LinkedIn Likes Industry Gender Gender Status Update Title and/or Function Geographic Region Geographic Region School Company Size Age Seniority Level @searchmojo #mojowebinar SEARCH-MOJO.COM
  29. 29. @searchmojo #mojowebinar SEARCH-MOJO.COM
  30. 30. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  31. 31. Conversions 2012 2011 0 50 @searchmojo #mojowebinar 100 150 200 250 300 350 400 SEARCH-MOJO.COM
  32. 32. Conversions 2011 @searchmojo #mojowebinar 2012 SEARCH-MOJO.COM
  33. 33. Cost per Lead 2011 @searchmojo #mojowebinar 2012 SEARCH-MOJO.COM
  34. 34. Cost 2011 @searchmojo #mojowebinar 2012 SEARCH-MOJO.COM
  35. 35. % 281 (revenue) @searchmojo #mojowebinar ROI % 1178 (pipeline) SEARCHMOJO.COM SEARCH-MOJO.COM
  36. 36. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  37. 37. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  38. 38. • 50% of qualified leads are not ready to purchase immediately • Companies that invest in marketing automation solutions see 70% faster sales cycle times, and 54% improvement in quota achievement. • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. • 47% of nurtured leads make larger purchases over nonnurtured leads. • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. @searchmojo #mojowebinar SEARCH-MOJO.COM
  39. 39. @searchmojo #mojowebinar SEARCH-MOJO.COM
  40. 40. • Propagating a user’s profile over time • Marketers prioritize the fields to capture @searchmojo #mojowebinar SEARCH-MOJO.COM
  41. 41. @searchmojo #mojowebinar SEARCH-MOJO.COM
  42. 42. 42.3% of Respondents Fill Out Additional Information @searchmojo #mojowebinar SEARCH-MOJO.COM
  43. 43. @searchmojo #mojowebinar SEARCH-MOJO.COM
  44. 44. • • • • Set up Goals Set up Ecommerce Use tagging Use Attribution Modeling @searchmojo #mojowebinar SEARCH-MOJO.COM
  45. 45. @searchmojo #mojowebinar SEARCH-MOJO.COM
  46. 46. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938
  47. 47. @searchmojo #mojowebinar SEARCH-MOJO.COM
  48. 48. • Spending on digital marketing averages 2.5% of company revenue. @searchmojo #mojowebinar SEARCH-MOJO.COM
  49. 49. • What is your organization’s temperament? – Data driven? – Risk Adverse? • Message to the Decision Maker(s) – For the CEO: Support the Strategic Vision. – For the CFO: Maximize revenue, minimize expense. – For the CMO: Drive qualified leads & conversions. @searchmojo #mojowebinar SEARCH-MOJO.COM
  50. 50. • Budget for a “Proof of Concept” – Allocate resources for single quarter • Success leads to additional funding for continuing the program. • Budget for a year long effort – What would be your “Biggest Win”? • What will support the most important strategic objective? @searchmojo #mojowebinar SEARCH-MOJO.COM
  51. 51. • Communicate how digital marketing supports the organization’s priorities. • Present a detailed proposal for digital marketing activities. • Identify the KPIs that digital will influence and measure them. • If you have questions about how to approach your budget, we can help. @searchmojo #mojowebinar SEARCH-MOJO.COM
  52. 52. Contact Search Mojo: Sean McCusty 800-939-5938 ext. 116 smccusty@search-mojo.com @searchmojo #mojowebinar SEARCH-MOJO.COM
  53. 53. Top 14 SEO Myths…Busted! November 7, 2013 2:00 p.m. ET Janet Driscoll Miller President & CEO Search Mojo Tad Miller Vice President, Accounts Search Mojo Register today at www.search-mojo.com/SEOMyths @searchmojo #mojowebinar SEARCH-MOJO.COM
  54. 54. Janet Driscoll Miller Twitter: @janetdmiller Google+: +Janet Driscoll Miller Sean McCusty Twitter: @seanmccusty Google+: +Sean McCusty Google+: +Search Mojo Twitter: @SearchMojo Facebook: facebook.com/searchmojo @searchmojo #mojowebinar SEARCH-MOJO.COM
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