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SEARCH-MOJO.COM@searchmojo #mojowebinarTODAY’S PRESENTERSJanet Driscoll MillerPresident and CEO,Search MojoFollow on Twitt...
SEARCH-MOJO.COM@searchmojo #mojowebinarABOUT SEARCH MOJO• Search engine marketing firm founded in 2005– Search engine opti...
SEARCH-MOJO.COM@searchmojo #mojowebinarOUR CLIENTS
SEARCH-MOJO.COM@searchmojo #mojowebinarABOUT WILLOWTREE APPS
SEARCH-MOJO.COM@searchmojo #mojowebinarWILLOWTREE APPS CLIENTS
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEO
SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE VS. DESKTOP SEARCH
SEARCH-MOJO.COM@searchmojo #mojowebinarWHY NOW?
SEARCH-MOJO.COM@searchmojo #mojowebinarWHY NOW?Source: mobileplaybook.com, 2012
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEOBEST PRACTICES
SEARCH-MOJO.COM@searchmojo #mojowebinar1. CAN MOBILE GOOGLEBOT ACCESS IT?• Check your robots.txt• Biggest risk: disallow• ...
SEARCH-MOJO.COM@searchmojo #mojowebinar2. GOOGLE PLACES• Sign up all locations forGoogle Places
SEARCH-MOJO.COM@searchmojo #mojowebinar3. CREATE A MOBILE XML SITEMAP• http://support.google.com/webmasters/bin/answer.py?...
SEARCH-MOJO.COM@searchmojo #mojowebinarDESKTOP RULES OF SEO STILL APPLY• Content optimization– Flash – try to avoid it!• M...
SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT USER EXPERIENCE• What is the searcher’s intent on your site?– Think abo...
SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT DEVICEMobile Device TrafficiPhoneiPadOther Devices
SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT DEVICE
SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?Source: Blue Train Mobile, 2012
SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?Source: Blue Train Mobile, 2012
SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?
SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE DESIGN AS RANKING FACTORSource: Resolution Media, 2012
SEARCH-MOJO.COM@searchmojo #mojowebinarDO I NEED A SEPARATE MOBILE SITE?Source: Resolution Media, 2012
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE DESIGN
SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE WEBSITE OPTIONS1. Dedicated Mobile Website2. Responsive Website3. Native App...
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938DEDICATED MOBILEWEBSITE
SEARCH-MOJO.COM@searchmojo #mojowebinar• Was really the only option for manyyears.• Completely independent from desktopcod...
SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• Does not affect desktop website.• Relatively inexpensive.• Can be imple...
SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Two separate websites to maintain.• As new mobile devices are releas...
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938RESPONSIVEWEBSITE
SEARCH-MOJO.COM@searchmojo #mojowebinarWHAT IS RESPONSIVE WEB DESIGN?• Actually been around for years.• 1 website that res...
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938PLACEHOLDERNOT JUST FOR DESKTOPAND MOBILEEXAMPLE
SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• 1 website to create and maintain.• Universally accessible. (All devices...
SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Best done during a full redesign• Not ideal when content needs to be...
@SEARCHMOJOSEARCH-MOJO.COM800.939.59383. NATIVE APP
SEARCH-MOJO.COM@searchmojo #mojowebinar• Downloaded from the Apple App Store orGoogle Play Store.• Stored locally on the u...
SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• Best user experience.• Access to smart phone features such asGPS, camer...
SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Not the best option for SEO.• Must be downloaded from the app storeb...
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938SO WHICH OPTION ISBEST FOR ME?
Will you be taking advantage of smart phonefunctionality?NATIVE
Will you have a complex design/UI?NATIVE
Do you have a limited budget?RESPONSIVE OR DEDICATED MOBILE
Is SEO very important?RESPONSIVE
Do you have limited resources formaintenance?RESPONSIVE
Do you need a mobile site quickly?DEDICATED MOBILE
Is your current website running onWordpress?DEDICATED MOBILE
@SEARCHMOJOSEARCH-MOJO.COM800.939.5938CONCLUSION
YOU MAY FIND THATTHERE IS NOSINGLE “BEST”OPTION.
SEARCH-MOJO.COM@searchmojo #mojowebinarTHE VERGEThe VERGE takes advantage of a responsive design fordesktop, mobile, table...
SEARCH-MOJO.COM@searchmojo #mojowebinarWHAT’S NEXT?• Interested in hearingmore about SearchMojo’s services?• Reach out to ...
SEARCH-MOJO.COM@searchmojo #mojowebinarCONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet...
Mobile SEO: Designing and Optimizing for the Third Screen
Mobile SEO: Designing and Optimizing for the Third Screen
Mobile SEO: Designing and Optimizing for the Third Screen
Mobile SEO: Designing and Optimizing for the Third Screen
Mobile SEO: Designing and Optimizing for the Third Screen
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Mobile SEO: Designing and Optimizing for the Third Screen

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View the full recorded webinar at http://bit.ly/14AJQzB.

Mobile has been a hot topic for a number of years now; but since the advent of the smartphone and the tablet, mobile has grown in importance. Smartphones are forecasted to sell close to a billion in 2013, with tablets set to outsell PCs and laptops. And with smartphone users increasingly turning to search to research in-store purchases, mobile has become less of a trend and more of an essential strategy.

What can you do to ensure your brand is in front of an almost entirely mobile audience? In this webinar, Search Mojo’s Janet Driscoll Miller and David Murray, Senior UX Designer at Willowtree Apps, will show you what you need to be doing to build and optimize your mobile presence.

What you will learn:
• Mobile search behaviors that will help you decide when and how to make mobile a priority
• Essential SEO best practices for optimizing your site for mobile
• Responsive design vs. mobile website vs. app: which should you choose?

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  • JANETRankings on mobile may be very different than those on desktop
  • JANETSearch Mojo’s mobile traffic up 30% year over year against same timeframe last year
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  • JANETGoogle recommends responsive design, but it may not be the only answer or the right answer for your site.
  • Kari
  • Transcript of "Mobile SEO: Designing and Optimizing for the Third Screen"

    1. 1. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEO: DESIGNING AND OPTIMIZINGFOR THE THIRD SCREEN@SEARCHMOJOSEARCH-MOJO.COM800.939.5938JANET DRISCOLL MILLER,SEARCH MOJODAVID MURRAY,WILLOWTREE APPS
    2. 2. SEARCH-MOJO.COM@searchmojo #mojowebinarTODAY’S PRESENTERSJanet Driscoll MillerPresident and CEO,Search MojoFollow on Twitter: @janetdmillerDavid MurraySenior User Experience Designer,WillowTree AppsFollow on Twitter: @mervel0us
    3. 3. SEARCH-MOJO.COM@searchmojo #mojowebinarABOUT SEARCH MOJO• Search engine marketing firm founded in 2005– Search engine optimization (SEO)– Pay-per-click advertising management (PPC)– Social media advertising– Online reputation management• Headquartered in Charlottesville, VA– Office in Charleston, SC• Featured in the Washington Post, B2B Magazine,MarketingSherpa, Visibility Magazine and many blogs• Speakers at SMX Advanced, MarketingProfs, PubCon and more• Work with multiple marketing automation tools, including Marketo, Eloqua, Silverpopand Hubspot
    4. 4. SEARCH-MOJO.COM@searchmojo #mojowebinarOUR CLIENTS
    5. 5. SEARCH-MOJO.COM@searchmojo #mojowebinarABOUT WILLOWTREE APPS
    6. 6. SEARCH-MOJO.COM@searchmojo #mojowebinarWILLOWTREE APPS CLIENTS
    7. 7. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEO
    8. 8. SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE VS. DESKTOP SEARCH
    9. 9. SEARCH-MOJO.COM@searchmojo #mojowebinarWHY NOW?
    10. 10. SEARCH-MOJO.COM@searchmojo #mojowebinarWHY NOW?Source: mobileplaybook.com, 2012
    11. 11. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEOBEST PRACTICES
    12. 12. SEARCH-MOJO.COM@searchmojo #mojowebinar1. CAN MOBILE GOOGLEBOT ACCESS IT?• Check your robots.txt• Biggest risk: disallow• Disallow is notnecessarily bad – justreserve for certainreasons
    13. 13. SEARCH-MOJO.COM@searchmojo #mojowebinar2. GOOGLE PLACES• Sign up all locations forGoogle Places
    14. 14. SEARCH-MOJO.COM@searchmojo #mojowebinar3. CREATE A MOBILE XML SITEMAP• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34648
    15. 15. SEARCH-MOJO.COM@searchmojo #mojowebinarDESKTOP RULES OF SEO STILL APPLY• Content optimization– Flash – try to avoid it!• Many mobile devices can’t play it• Not accessible by search engine bots• Inbound links
    16. 16. SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT USER EXPERIENCE• What is the searcher’s intent on your site?– Think about the device– Minimize typing required• Consider adding Chrome autofill tagging<input type=”text” name=”field1”x-autocompletetype=”email” />• http://wiki.whatwg.org/wiki/Autocompletetype
    17. 17. SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT DEVICEMobile Device TrafficiPhoneiPadOther Devices
    18. 18. SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT DEVICE
    19. 19. SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?Source: Blue Train Mobile, 2012
    20. 20. SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?Source: Blue Train Mobile, 2012
    21. 21. SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?
    22. 22. SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE DESIGN AS RANKING FACTORSource: Resolution Media, 2012
    23. 23. SEARCH-MOJO.COM@searchmojo #mojowebinarDO I NEED A SEPARATE MOBILE SITE?Source: Resolution Media, 2012
    24. 24. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE DESIGN
    25. 25. SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE WEBSITE OPTIONS1. Dedicated Mobile Website2. Responsive Website3. Native Application
    26. 26. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938DEDICATED MOBILEWEBSITE
    27. 27. SEARCH-MOJO.COM@searchmojo #mojowebinar• Was really the only option for manyyears.• Completely independent from desktopcode, design and content.• Built with custom code, or created withmobile tools such as Mobify, WinkSite andCMS Plugins.DEDICATED MOBILE WEBSITE
    28. 28. SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• Does not affect desktop website.• Relatively inexpensive.• Can be implemented quickly• Great option when your mobile contentwill be very different from the desktopwebsite.• Many popular CMS platforms have mobileplugins. (Wordpress for example)
    29. 29. SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Two separate websites to maintain.• As new mobile devices are released tomarket, may require further testing andprogramming.
    30. 30. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938RESPONSIVEWEBSITE
    31. 31. SEARCH-MOJO.COM@searchmojo #mojowebinarWHAT IS RESPONSIVE WEB DESIGN?• Actually been around for years.• 1 website that responds or adapts to theuser’s screen size and device.• Sometimes called “Adaptive WebDesign.”• Uses CSS Media Queries to change thedesign for each device screen size.
    32. 32. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938PLACEHOLDERNOT JUST FOR DESKTOPAND MOBILEEXAMPLE
    33. 33. SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• 1 website to create and maintain.• Universally accessible. (All devices andplatforms)• Can be less expensive to develop andmaintain.• Great for SEO. (Google’s preferredmethod)• Good for sites with frequent updateschanges.
    34. 34. SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Best done during a full redesign• Not ideal when content needs to be verydifferent between desktop and mobile.
    35. 35. @SEARCHMOJOSEARCH-MOJO.COM800.939.59383. NATIVE APP
    36. 36. SEARCH-MOJO.COM@searchmojo #mojowebinar• Downloaded from the Apple App Store orGoogle Play Store.• Stored locally on the user’s device.WHAT IS A NATIVE APP?
    37. 37. SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• Best user experience.• Access to smart phone features such asGPS, camera, contacts and sensors.• Offline storage to read content, watchvideos and listen to audio without aconnection.• Push notifications for instant interactionwith your customers.• Great for user contributed content.
    38. 38. SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Not the best option for SEO.• Must be downloaded from the app storeby users.• Has to be submitted to App Store andapproved by Apple.• Many updates must be re-submitted tothe app store and downloaded by theuser.• App discovery can be a challenge.
    39. 39. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938SO WHICH OPTION ISBEST FOR ME?
    40. 40. Will you be taking advantage of smart phonefunctionality?NATIVE
    41. 41. Will you have a complex design/UI?NATIVE
    42. 42. Do you have a limited budget?RESPONSIVE OR DEDICATED MOBILE
    43. 43. Is SEO very important?RESPONSIVE
    44. 44. Do you have limited resources formaintenance?RESPONSIVE
    45. 45. Do you need a mobile site quickly?DEDICATED MOBILE
    46. 46. Is your current website running onWordpress?DEDICATED MOBILE
    47. 47. @SEARCHMOJOSEARCH-MOJO.COM800.939.5938CONCLUSION
    48. 48. YOU MAY FIND THATTHERE IS NOSINGLE “BEST”OPTION.
    49. 49. SEARCH-MOJO.COM@searchmojo #mojowebinarTHE VERGEThe VERGE takes advantage of a responsive design fordesktop, mobile, tablet and has a native app for great userexperience, offline reading and push notifications.
    50. 50. SEARCH-MOJO.COM@searchmojo #mojowebinarWHAT’S NEXT?• Interested in hearingmore about SearchMojo’s services?• Reach out to Janet &start a conversation!jmiller@search-mojo.com800-939-5938 x101
    51. 51. SEARCH-MOJO.COM@searchmojo #mojowebinarCONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook:facebook.com/SearchMojoDavid MurrayDavid.murray@willowtreeapps.comTwitter: @mervel0us@willowtreeappsFacebook:http://bit.ly/WillowTreeAppsFB

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