• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Mobile SEO: Designing and Optimizing for the Third Screen

on

  • 685 views

View the full recorded webinar at http://bit.ly/14AJQzB. ...

View the full recorded webinar at http://bit.ly/14AJQzB.

Mobile has been a hot topic for a number of years now; but since the advent of the smartphone and the tablet, mobile has grown in importance. Smartphones are forecasted to sell close to a billion in 2013, with tablets set to outsell PCs and laptops. And with smartphone users increasingly turning to search to research in-store purchases, mobile has become less of a trend and more of an essential strategy.

What can you do to ensure your brand is in front of an almost entirely mobile audience? In this webinar, Search Mojo’s Janet Driscoll Miller and David Murray, Senior UX Designer at Willowtree Apps, will show you what you need to be doing to build and optimize your mobile presence.

What you will learn:
• Mobile search behaviors that will help you decide when and how to make mobile a priority
• Essential SEO best practices for optimizing your site for mobile
• Responsive design vs. mobile website vs. app: which should you choose?

Statistics

Views

Total Views
685
Views on SlideShare
663
Embed Views
22

Actions

Likes
2
Downloads
0
Comments
0

3 Embeds 22

http://www.search-mojo.com 19
https://twitter.com 2
http://search-mojo.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • JANETRankings on mobile may be very different than those on desktop
  • JANETSearch Mojo’s mobile traffic up 30% year over year against same timeframe last year
  • JANET
  • JANET
  • JANET
  • JANET
  • JANET
  • JANET
  • JANET
  • JANETGoogle recommends responsive design, but it may not be the only answer or the right answer for your site.
  • Kari

Mobile SEO: Designing and Optimizing for the Third Screen Mobile SEO: Designing and Optimizing for the Third Screen Presentation Transcript

  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEO: DESIGNING AND OPTIMIZINGFOR THE THIRD SCREEN@SEARCHMOJOSEARCH-MOJO.COM800.939.5938JANET DRISCOLL MILLER,SEARCH MOJODAVID MURRAY,WILLOWTREE APPS
  • SEARCH-MOJO.COM@searchmojo #mojowebinarTODAY’S PRESENTERSJanet Driscoll MillerPresident and CEO,Search MojoFollow on Twitter: @janetdmillerDavid MurraySenior User Experience Designer,WillowTree AppsFollow on Twitter: @mervel0us
  • SEARCH-MOJO.COM@searchmojo #mojowebinarABOUT SEARCH MOJO• Search engine marketing firm founded in 2005– Search engine optimization (SEO)– Pay-per-click advertising management (PPC)– Social media advertising– Online reputation management• Headquartered in Charlottesville, VA– Office in Charleston, SC• Featured in the Washington Post, B2B Magazine,MarketingSherpa, Visibility Magazine and many blogs• Speakers at SMX Advanced, MarketingProfs, PubCon and more• Work with multiple marketing automation tools, including Marketo, Eloqua, Silverpopand Hubspot
  • SEARCH-MOJO.COM@searchmojo #mojowebinarOUR CLIENTS
  • SEARCH-MOJO.COM@searchmojo #mojowebinarABOUT WILLOWTREE APPS
  • SEARCH-MOJO.COM@searchmojo #mojowebinarWILLOWTREE APPS CLIENTS
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEO
  • SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE VS. DESKTOP SEARCH
  • SEARCH-MOJO.COM@searchmojo #mojowebinarWHY NOW?
  • SEARCH-MOJO.COM@searchmojo #mojowebinarWHY NOW?Source: mobileplaybook.com, 2012
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE SEOBEST PRACTICES
  • SEARCH-MOJO.COM@searchmojo #mojowebinar1. CAN MOBILE GOOGLEBOT ACCESS IT?• Check your robots.txt• Biggest risk: disallow• Disallow is notnecessarily bad – justreserve for certainreasons
  • SEARCH-MOJO.COM@searchmojo #mojowebinar2. GOOGLE PLACES• Sign up all locations forGoogle Places
  • SEARCH-MOJO.COM@searchmojo #mojowebinar3. CREATE A MOBILE XML SITEMAP• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34648
  • SEARCH-MOJO.COM@searchmojo #mojowebinarDESKTOP RULES OF SEO STILL APPLY• Content optimization– Flash – try to avoid it!• Many mobile devices can’t play it• Not accessible by search engine bots• Inbound links
  • SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT USER EXPERIENCE• What is the searcher’s intent on your site?– Think about the device– Minimize typing required• Consider adding Chrome autofill tagging<input type=”text” name=”field1”x-autocompletetype=”email” />• http://wiki.whatwg.org/wiki/Autocompletetype
  • SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT DEVICEMobile Device TrafficiPhoneiPadOther Devices
  • SEARCH-MOJO.COM@searchmojo #mojowebinarTHINK ABOUT DEVICE
  • SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?Source: Blue Train Mobile, 2012
  • SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?Source: Blue Train Mobile, 2012
  • SEARCH-MOJO.COM@searchmojo #mojowebinarSHOULD I MAKE MOBILE A PRIORITY?
  • SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE DESIGN AS RANKING FACTORSource: Resolution Media, 2012
  • SEARCH-MOJO.COM@searchmojo #mojowebinarDO I NEED A SEPARATE MOBILE SITE?Source: Resolution Media, 2012
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938MOBILE DESIGN
  • SEARCH-MOJO.COM@searchmojo #mojowebinarMOBILE WEBSITE OPTIONS1. Dedicated Mobile Website2. Responsive Website3. Native Application
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938DEDICATED MOBILEWEBSITE
  • SEARCH-MOJO.COM@searchmojo #mojowebinar• Was really the only option for manyyears.• Completely independent from desktopcode, design and content.• Built with custom code, or created withmobile tools such as Mobify, WinkSite andCMS Plugins.DEDICATED MOBILE WEBSITE
  • SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• Does not affect desktop website.• Relatively inexpensive.• Can be implemented quickly• Great option when your mobile contentwill be very different from the desktopwebsite.• Many popular CMS platforms have mobileplugins. (Wordpress for example)
  • SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Two separate websites to maintain.• As new mobile devices are released tomarket, may require further testing andprogramming.
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938RESPONSIVEWEBSITE
  • SEARCH-MOJO.COM@searchmojo #mojowebinarWHAT IS RESPONSIVE WEB DESIGN?• Actually been around for years.• 1 website that responds or adapts to theuser’s screen size and device.• Sometimes called “Adaptive WebDesign.”• Uses CSS Media Queries to change thedesign for each device screen size.
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938PLACEHOLDERNOT JUST FOR DESKTOPAND MOBILEEXAMPLE
  • SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• 1 website to create and maintain.• Universally accessible. (All devices andplatforms)• Can be less expensive to develop andmaintain.• Great for SEO. (Google’s preferredmethod)• Good for sites with frequent updateschanges.
  • SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Best done during a full redesign• Not ideal when content needs to be verydifferent between desktop and mobile.
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.59383. NATIVE APP
  • SEARCH-MOJO.COM@searchmojo #mojowebinar• Downloaded from the Apple App Store orGoogle Play Store.• Stored locally on the user’s device.WHAT IS A NATIVE APP?
  • SEARCH-MOJO.COM@searchmojo #mojowebinarADVANTAGES• Best user experience.• Access to smart phone features such asGPS, camera, contacts and sensors.• Offline storage to read content, watchvideos and listen to audio without aconnection.• Push notifications for instant interactionwith your customers.• Great for user contributed content.
  • SEARCH-MOJO.COM@searchmojo #mojowebinarDISADVANTAGES• Not the best option for SEO.• Must be downloaded from the app storeby users.• Has to be submitted to App Store andapproved by Apple.• Many updates must be re-submitted tothe app store and downloaded by theuser.• App discovery can be a challenge.
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938SO WHICH OPTION ISBEST FOR ME?
  • Will you be taking advantage of smart phonefunctionality?NATIVE
  • Will you have a complex design/UI?NATIVE
  • Do you have a limited budget?RESPONSIVE OR DEDICATED MOBILE
  • Is SEO very important?RESPONSIVE
  • Do you have limited resources formaintenance?RESPONSIVE
  • Do you need a mobile site quickly?DEDICATED MOBILE
  • Is your current website running onWordpress?DEDICATED MOBILE
  • @SEARCHMOJOSEARCH-MOJO.COM800.939.5938CONCLUSION
  • YOU MAY FIND THATTHERE IS NOSINGLE “BEST”OPTION.
  • SEARCH-MOJO.COM@searchmojo #mojowebinarTHE VERGEThe VERGE takes advantage of a responsive design fordesktop, mobile, tablet and has a native app for great userexperience, offline reading and push notifications.
  • SEARCH-MOJO.COM@searchmojo #mojowebinarWHAT’S NEXT?• Interested in hearingmore about SearchMojo’s services?• Reach out to Janet &start a conversation!jmiller@search-mojo.com800-939-5938 x101
  • SEARCH-MOJO.COM@searchmojo #mojowebinarCONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook:facebook.com/SearchMojoDavid MurrayDavid.murray@willowtreeapps.comTwitter: @mervel0us@willowtreeappsFacebook:http://bit.ly/WillowTreeAppsFB