Micro Webinar Specialty Sitemaps

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Learn how to compile different content types, such as Videos, News, and Images, into one Google Sitemap. Join Search Mojo Account Manager, Amanda Chaney, as she shares details, benefits, and …

Learn how to compile different content types, such as Videos, News, and Images, into one Google Sitemap. Join Search Mojo Account Manager, Amanda Chaney, as she shares details, benefits, and guidelines of using Specialized Sitemaps.

Watch this ten-minute micro-webinar to see how you can make your Sitemaps more efficient, and your site more powerful.

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  • 1. Follow us at: @SearchMojo @amandadchaney @AvelynAustin
  • 2. • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) • Located in Charlottesville, Va • Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal • Speakers at SMX, SMX Advanced, PubCon and Search Engine Strategies
  • 3. • XML-based Sitemap files • Provide search engines with: – Guide to pages on website – How often they are updated – Each page’s priority on the site
  • 4. • Enables you to submit content other than web pages • Specialty Sitemap Types • Video • Software Source Code • Images • Geographical • News • Mobile
  • 5. • Provides search engines with metadata regarding specific types of content on your site. • Help more site content get indexed by search engines • Increase likelihood that content will appear in search results
  • 6. • Sitemap Submission – Specialized Sitemaps are similar in structure to standard Sitemaps • Submit separate Sitemaps for each content type • Combine into a single Sitemap for Google submission (with some exceptions)
  • 7. • Benefits: – Video URLs searchable on Google Video – Prepares you for Google TV • For more information, visit the Webmaster Tools Help Center:http://www.google.com/support/webmasters/bin /topic.py?hl=en&topic=10079 • Blog post on Video Sitemaps: http://blog.search- mojo.com/2010/03/19/sitemaps-series-specialized- sitemaps-video-sitemaps/
  • 8. • Benefits: – Help Google discover images it may not find otherwise (e.g., behind Javascript forms) – Able to identify most important images on each page • Required tags: <image:image> <image:loc>
  • 9. • Benefits: – Help Google News find and crawl your articles • Limitations – Include articles published within last 2 days – Must be created manually – Update frequently • Blog post on News Sitemaps: http://blog.search- mojo.com/2010/03/16/sitemaps-series-specialized- sitemaps-google-news-sitemaps/
  • 10. • Benefits: – Help get mobile content indexed • Example entry: <?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0"> <url> <loc>http://mobile.example.com/article100.html</loc> <mobile:mobile/> </url> </urlset>
  • 11. • Benefits: – Help Google verify location information – Google views it as another authenticated source of location information • Example entry: <url> <loc>http://www.example.com/download?format=kml</loc> <geo:geo> <geo:format>kml</geo:format> </geo:geo> </url>
  • 12. • Benefits: – Allows you to alert Google to any source code found on your site • Example entry: <url> <loc>http://mysite.org/download/myfile.c</loc> <codesearch:codesearch> <codesearch:filetype>C</codesearch:filetype> <codesearch:license>LGPL</codesearch:license> </codesearch:codesearch> </url>
  • 13. • Similar structure to a standard Sitemap • Include multiple content types in a single XML Sitemap (excluding News content) • Same restrictions apply: – 10MB size limit – 50,000 URLs • Structure guidelines: http://googlewebmastercentral.blogspot.com/2010/06/sitemaps- one-file-many-content-types.html
  • 14. Amanda Chaney Avelyn Austin Account Manager Sales Consultant achaney@search-mojo.com aaustin@search-mojo.com 800-939-5938 x105 800-939-5938 x106 @amandadchaney @avelynaustin www.search-mojo.com blog.search-mojo.com