LinkedIn Advertising: The Key to More (and Better) B2B Leads
by Marketing Mojo on Feb 07, 2013
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View the full recorded webinar at http://bit.ly/12VpsVQ. ...
View the full recorded webinar at http://bit.ly/12VpsVQ.
Business-to-Business (B2B) search marketing can be tricky. High costs per click, low search volume on niche keywords and long, complicated sales cycles can make generating quality, sales-ready leads at a low cost a difficult endeavor. While it’s important to maintain an integrated online marketing strategy that includes Pay Per Click (PPC) advertising and Search Engine Optimization (SEO), our findings indicate that LinkedIn Advertising is highly effective for online B2B lead generation. But, it’s largely unknown and not understood to most B2B marketers.
In this webinar, you will learn:
• How LinkedIn Advertising can actually be worth more than a #1 natural search ranking when it comes to B2B lead generation.
• How search keyword demographics don’t always fit to your ideal customer demographic.
• What works and what doesn’t for a LinkedIn Advertising campaign.
• The various LinkedIn Advertising options that are available to you.
• How to set up a LinkedIn Advertising campaign and little known secrets that can help you.
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