INFOGRAPHIC: Optimizing Your Brand for Mobile What You Need to Know

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INFOGRAPHIC: Optimizing Your Brand for Mobile What You Need to Know

  1. 1. Dedicated Mobile Website A standalone website built specifically for mobile devices. Can be built with custom code, or created with tools such as Mobify and WinkSite. INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC 5 WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE? WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE? Can Mobile GoogleBot access it? Check your robots.txt file to make sure it isn’t disallowing GoogleBot- Mobile from crawling your mobile website. Get on Google Places Register all your locations for Google Places to ensure visibility in mobile search. Create a Mobile XML sitemap This will help the Mobile GoogleBot find the pages on your mobile website that you want indexed. Think of standard SEO rules Optimize your mobile content with appropriate keywords, create inbound links, and avoid using Flash. Think about user experience Think about searchers’ intent when looking for information on your mobile website, and create an experience that prioritizes that content while minimizing typing. WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND? WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND? WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE? WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE? Will you be taking advantage of smart phone functionality? Do you have limited resources for maintenance? Is SEO very important to you? Do you have a limited budget? Will you have a complex design/user interface? Is your current site running on Wordpress? Do you need a mobile site quickly? Responsive Website Website is built in such a way to adapt (or “respond”) to a user’s screen across devices, so a brand’s regular desktop website can also be viewed seamlessly on mobile devices. Native App Downloaded from someplace like Apple’s App Store or Google Play and stored locally on a user’s device. 11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING 11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING 5544332211 27% Web Publishing 23% Retail 22% Arts & Entertainment 22% Government 21% Accommodation of Americans bring their phones to the bathroom1175% of American consumers use their smartphones to access search engines at least once a day3 53% of Americans ages 24-35 own a smartphone666% Dedicated Mobile Website Native App Responsive Website Over 75% of mobile device users respond to mobile-optimized sites when making purchases9 4 out of 5 consumers use smartphones to shop4 64% of smartphone owners are now using their mobile devices to shop online10 RESOURCES 1. Nokia, IC Insights http://www.electroiq.com/articles/sst/2013/06/smartphones-forecast-to-represent-over-50--of-total-cellphone-sa.html 2. KPCB http://techcrunch.com/2013/05/29/mary-meeker-2013-internet-trends/ 3. Google, Mobile Marketing Association http://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm 4. comScore http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/ 5. International Data Corporation http://www.telegraph.co.uk/technology/news/9958851/Tablets-to-outsell-PCs-for-the-first-time-this-year.html 6. Nielsen http://tech.fortune.cnn.com/2012/02/20/nielsen-66-of-americans-ages-24-35-own-a-smartphone/ 7. Google http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html 8. Morgan Stanley https://docs.google.com/file/d/0B3dn65br9T8SYjcxYmYxOWItYzNiNy00YzZlLWEyZmQtZDA4MGMwMTNkNDA0/edit?pli=1&hl=es# 9. Kentico Software http://www.marketingcharts.com/wp/interactive/smartphone-and-tablet-owners-respond-to-mobile-optimized-sites-29905/ 10. eDigitalResearch, Portaltech Reply http://www.edigitalresearch.com/news/item/nid/243999809 11. 11Mark http://www.cbsnews.com/8301-504763_162-57370699-10391704/survey-75-percent-of-americans-admit-to-using-phone-while-in-bathroom/ To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales. ©2014, All information in this document is the property of Marketing Mojo. of global Internet traffic comes from mobile devices and is growing at 1.5x per year2 15% Close to a billion smartphones are forecasted to sell in 20131 1B Tablets are set to outsell PCs and laptops in 20135 Mobile is predicted to be bigger than internet in 5 years8 5Y Mobile search queries have grown 5 times in the past two years75x INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC WHAT YOU NEED TO KNOW TOP Optimizing Your Brand for MobileOptimizing Your Brand for Mobile WHAT YOU NEED TO KNOW $$

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