z ing Your Brand for Mobile
timi
Op
AT YOU NEED TO KNOW
WH

11 STATS YOU PROBABLY DIDN’T KNOW
ABOUT MOBILE MARKETING

75%
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INFOGRAPHIC: Optimizing Your Brand for Mobile What You Need to Know

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INFOGRAPHIC: Optimizing Your Brand for Mobile What You Need to Know

  1. 1. z ing Your Brand for Mobile timi Op AT YOU NEED TO KNOW WH 11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING 75% $ of Americans bring their phones to the bathroom11 64% of smartphone owners are now using their mobile devices to shop online10 53% 66% of American consumers use their smartphones to access search engines at least once a day3 of Americans ages 24-35 own a smartphone6 Over 75% of mobile device users respond to mobile-optimized sites when making purchases9 4 out of 5 consumers use smartphones to shop4 5Y 5x 1B Mobile is predicted to be bigger than internet in 5 years8 15% of global Internet traffic comes from mobile devices and is growing at 1.5x per year2 Mobile search queries have grown 5 times in the past two years7 Tablets are set to outsell PCs and laptops in 20135 Close to a billion smartphones are forecasted to sell in 20131 TOP 5 INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC 27% Web Publishing 23% Retail 22% Arts & Entertainment 22% Government 21% Accommodation WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE? 1 2 Can Mobile GoogleBot access it? Check your robots.txt file to make sure it isn’t disallowing GoogleBotMobile from crawling your mobile website. 3 Get on Google Places 4 5 Create a Mobile XML sitemap Think about user experience This will help the Mobile GoogleBot find the pages on your mobile website that you want indexed. Register all your locations for Google Places to ensure visibility in mobile search. Think of standard SEO rules Optimize your mobile content with appropriate keywords, create inbound links, and avoid using Flash. Think about searchers’ intent when looking for information on your mobile website, and create an experience that prioritizes that content while minimizing typing. WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND? Dedicated Mobile Website Responsive Website Native App A standalone website built specifically for mobile devices. Can be built with custom code, or created with tools such as Mobify and WinkSite. Website is built in such a way to adapt (or “respond”) to a user’s screen across devices, so a brand’s regular desktop website can also be viewed seamlessly on mobile devices. Downloaded from someplace like Apple’s App Store or Google Play and stored locally on a user’s device. WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE? Do you need a mobile site quickly? Is your current site running on Wordpress? Dedicated Mobile Website Do you have limited resources for maintenance? Will you be taking advantage of smart phone functionality? Responsive Website Will you have a complex design/user interface? Do you have a limited budget? Is SEO very important to you? Native App RESOURCES 1. Nokia, IC Insights http://www.electroiq.com/articles/sst/2013/06/smartphones-forecast-to-represent-over-50--of-total-cellphone-sa.html 2. KPCB http://techcrunch.com/2013/05/29/mary-meeker-2013-internet-trends/ 3. Google, Mobile Marketing Association http://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm 4. comScore http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/ 5. International Data Corporation http://www.telegraph.co.uk/technology/news/9958851/Tablets-to-outsell-PCs-for-the-first-time-this-year.html 6. Nielsen http://tech.fortune.cnn.com/2012/02/20/nielsen-66-of-americans-ages-24-35-own-a-smartphone/ 7. Google http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html 8. Morgan Stanley https://docs.google.com/file/d/0B3dn65br9T8SYjcxYmYxOWItYzNiNy00YzZlLWEyZmQtZDA4MGMwMTNkNDA0/edit?pli=1&hl=es# 9. Kentico Software http://www.marketingcharts.com/wp/interactive/smartphone-and-tablet-owners-respond-to-mobile-optimized-sites-29905/ 10. eDigitalResearch, Portaltech Reply http://www.edigitalresearch.com/news/item/nid/243999809 11. 11Mark http://www.cbsnews.com/8301-504763_162-57370699-10391704/survey-75-percent-of-americans-admit-to-using-phone-while-in-bathroom/ To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2013, All information in this document is the property of Search Mojo.

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