Implementing and Measuring Google+ and +1s

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Janet Driscoll Miller presents the technical side of implementing Google+ and +1 buttons at SMX West.

Janet Driscoll Miller presents the technical side of implementing Google+ and +1 buttons at SMX West.

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  • Only 3% of the Fortune 100 have Google Direct Connect enabled, and one of those is Google (2% without Google)
  • Found in “new” Google analyticsCaution: if you have email reports, don’t commit to moving to new analytics

Transcript

  • 1. IMPLEMENTING ANDMEASURINGWITH GOOGLE+ AND +1SJANET DRISCOLL MILLERSEARCH MOJOFEBRUARY 29, 2012
  • 2. THREE PARTS TO GOOGLE+FOR YOUR WEBSITE Direct Connect +1 Google+ Buttons Badge
  • 3. STEP 1: DIRECT CONNECT• Way to connect all things about you together – Website – Google+ profile• Allows for brand’s Google+ page to be returned in the Google Autocomplete (aka Google Suggest)
  • 4. THE FORTUNE 100 Fortune 100 that have Fortune 100 that have Google+ Pages Google Direct Connect Enabled Have Direct 2% Have Connect Google+43% Page 57% Dont Have Google+ Do Not Page Have 98% Google Direct Connect
  • 5. DIRECT CONNECT:HOW TO ENABLE IT• Create a link between Google+ and your website 1. Add badge/snippet of code to your website (https://developers.google.com/+/plugins/badge/config) 2. Add your website link to your Google+ business page
  • 6. STEP 2: GOOGLE+ BADGE• Enables “Direct Connect”• Helps enable rel=author• Encourage website visitors to add your Google+ page to their circles• Configure your badge and get the code at: https://developers.google.com/+/plugins/badge/config
  • 7. THE FORTUNE 100 Fortune 100 that have Google+ Badges 3% Have Google+ Badge Do Not Have a Google+ Badge 97%
  • 8. CHECK YOUR BADGE CODE• Rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets
  • 9. ADD URL TO GOOGLE+ PAGE
  • 10. +1 BUTTONS – THE BASICS• Similar to the “like” button on Facebook• May be/become an SEO ranking factor – Already altering search results based on social circles• Two types: – +1 for the brand – +1 for the content • Now allows sharing of content when content is +1’ed• Content can be +1’ed from: – Your website itself – Inside of Google+ – In search results
  • 11. STEP 3: ADD +1 BUTTONS• Think about brand +1s v. content +1s• Think about page placement• Test title, description to make sure it populates the way you want• Configure Google +1 buttons http://www.google.com/webmasters/+1/button/• Good resource: https://developers.google.com/+/plugins/+1button/
  • 12. STEP 3: ADD +1 BUTTONS• Think about brand +1s v. content +1s• Think about page placement• Configure Google +1 buttons http://www.google.com/webmasters/+1/button/• Test title, description to make sure it populates the way you want• Good resource: https://developers.google.com/+/plugins/+1button/
  • 13. THE FORTUNE 100 Fortune 100 that have +1 Buttons 11% Have Google+ Badge Do Not Have a Google+ Badge 89%
  • 14. CAUTIONARY SIDE NOTE
  • 15. STEP 4: MEASUREMENT!• Google Analytics analytics.google.com• Google Webmaster Tools www.google.com/webmasters/tools
  • 16. MEASURING +1’S: WEBMASTER TOOLS• Google Webmaster Tools – Search Impact – Activity – Audience
  • 17. MEASURING +1’S: GOOGLE ANALYTICS• Google Analytics – Engagement – Pages – Action
  • 18. CONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmiller It’s Leap Day.Facebook: Real life is for March. www.facebook.com/ SearchMojo
  • 19. LIST OF IMPORTANT LINKS• Configure Google+ badge https://developers.google.com/+/plugins/badge/config• Rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets• Configure Google +1 buttons http://www.google.com/webmasters/+1/button/• Helpful tips when implementing +1 button https://developers.google.com/+/plugins/+1button/• Google Analytics analytics.google.com• Google Webmaster Tools www.google.com/webmasters/tools