Implementing and Measuring Google+ and +1s

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Janet Driscoll Miller presents the technical side of implementing Google+ and +1 buttons at SMX West.

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  • Only 3% of the Fortune 100 have Google Direct Connect enabled, and one of those is Google (2% without Google)
  • Found in “new” Google analytics
    Caution: if you have email reports, don’t commit to moving to new analytics
  • Implementing and Measuring Google+ and +1s

    1. 1. IMPLEMENTING AND MEASURING WITH GOOGLE+ AND +1S JANET DRISCOLL MILLER SEARCH MOJO FEBRUARY 29, 2012
    2. 2. THREE PARTS TO GOOGLE+ FOR YOUR WEBSITE Direct Connect Google+ Badge +1 Buttons
    3. 3. STEP 1: DIRECT CONNECT • Way to connect all things about you together – Website – Google+ profile • Allows for brand’s Google+ page to be returned in the Google Autocomplete (aka Google Suggest)
    4. 4. THE FORTUNE 100 2% 98% Fortune 100 that have Google Direct Connect Enabled Have Direct Connect Do Not Have Google Direct Connect 57% 43% Fortune 100 that have Google+ Pages Have Google+ Page Don't Have Google+ Page
    5. 5. DIRECT CONNECT: HOW TO ENABLE IT • Create a link between Google+ and your website 1. Add badge/snippet of code to your website (https://developers.google.com/+/plugins/badge/config) 2. Add your website link to your Google+ business page
    6. 6. STEP 2: GOOGLE+ BADGE • Enables “Direct Connect” • Helps enable rel=author • Encourage website visitors to add your Google+ page to their circles • Configure your badge and get the code at: https://developers.google.com/+/plugins/badge/config
    7. 7. THE FORTUNE 100 3% 97% Fortune 100 that have Google+ Badges Have Google+ Badge Do Not Have a Google+ Badge
    8. 8. CHECK YOUR BADGE CODE • Rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets
    9. 9. ADD URL TO GOOGLE+ PAGE
    10. 10. +1 BUTTONS – THE BASICS • Similar to the “like” button on Facebook • May be/become an SEO ranking factor – Already altering search results based on social circles • Two types: – +1 for the brand – +1 for the content • Now allows sharing of content when content is +1’ed • Content can be +1’ed from: – Your website itself – Inside of Google+ – In search results
    11. 11. STEP 3: ADD +1 BUTTONS • Think about brand +1s v. content +1s • Think about page placement • Test title, description to make sure it populates the way you want • Configure Google +1 buttons http://www.google.com/webmasters/+1/button/ • Good resource: https://developers.google.com/+/plugins/+1button/
    12. 12. STEP 3: ADD +1 BUTTONS • Think about brand +1s v. content +1s • Think about page placement • Configure Google +1 buttons http://www.google.com/webmasters/+1/button/ • Test title, description to make sure it populates the way you want • Good resource: https://developers.google.com/+/plugins/+1button/
    13. 13. THE FORTUNE 100 11% 89% Fortune 100 that have +1 Buttons Have Google+ Badge Do Not Have a Google+ Badge
    14. 14. CAUTIONARY SIDE NOTE
    15. 15. STEP 4: MEASUREMENT! • Google Analytics analytics.google.com • Google Webmaster Tools www.google.com/webmasters/tools
    16. 16. MEASURING +1’S: WEBMASTER TOOLS • Google Webmaster Tools – Search Impact – Activity – Audience
    17. 17. MEASURING +1’S: GOOGLE ANALYTICS • Google Analytics – Engagement – Action – Pages
    18. 18. CONTACT Janet Driscoll Miller jmiller@search-mojo.com 800-939-5938 x101 Google+: +Janet Driscoll Miller (and +Search Mojo) Twitter: @janetdmiller Facebook: www.facebook.com/ SearchMojo It’s Leap Day. Real life is for March.
    19. 19. LIST OF IMPORTANT LINKS • Configure Google+ badge https://developers.google.com/+/plugins/badge/config • Rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets • Configure Google +1 buttons http://www.google.com/webmasters/+1/button/ • Helpful tips when implementing +1 button https://developers.google.com/+/plugins/+1button/ • Google Analytics analytics.google.com • Google Webmaster Tools www.google.com/webmasters/tools

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