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SEO for Google Caffeine presentation by Kaitlyn S. Dhanaliwala, Renee Revetta and Janet Driscoll Miller of the Search Engine Optimization Agency, Search Mojo. July 8, 2010

SEO for Google Caffeine presentation by Kaitlyn S. Dhanaliwala, Renee Revetta and Janet Driscoll Miller of the Search Engine Optimization Agency, Search Mojo. July 8, 2010

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How To Do SEO For Google Caffeine Presentation Transcript

  • 1. How To Do SEO For Google Caffeine Kaitlyn S. Dhanaliwala Renée Revetta Janet Driscoll Miller
  • 2. Tweet with #CaffeineMojo Follow us at: @SearchMojo @Kaitlyn07 @ReneeRevetta @JanetDMiller
  • 3. About Search Mojo • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media monitoring • Located in Charlottesville, Va. • Featured in industry publications • Speakers at SMX Advanced, PubCon and Search Engine Strategies #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 4. What is Google Caffeine? Google Flickr image by morberg • Google’s new indexing system: • Faster indexing of the web’s content • Expanded storage capacity for more content #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 5. What is Google Caffeine? (cont.) • How it works: • Once a page is crawled, it is processed immediately and indexed sooner. • Result: fresher content included in search results. Image from The Official Google Blog #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 6. Three Main Components of SEO Keywords Site Inbound Content Links #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 7. Four Main Components of SEO Keywords Social Inbound Media Links Site Content #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 8. Implications of Google Caffeine on SEO
  • 9. How Will SEO Change? Indexability: • Good site architecture (and the use of XML sitemaps) still necessary. • But under Caffeine, the span of time between when a page is crawled and when it becomes live in the search index is lower. Content: • Best practices for optimizing content to rank well on a set of keywords still apply. • But under Caffeine, content can now be targeted to breaking news events. Links: • Under Caffeine, social media becomes a bigger source for links. #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 10. SEO Strategy Under Caffeine: Blogging
  • 11. Blogs Are Critical for SEO • Blogs are different in nature from websites: • More dynamic; updated more frequently • Often content is topical, current to industry news events • Hosting blog on a subdomain increases the potential coverage on SERP #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 12. #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 13. Essential Blog Plug-ins • All in One SEO Pack • Google XML Sitemaps • AddToAny • TweetMeme Retweet Button #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 14. Blogging for SEO • Choose your keywords • Add keywords to post content • Engage in quality link building efforts • Share links via social #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 15. Blogs For Caffeinated SEO Under Caffeine: • Blogs become even more powerful tools for SEO • Blogs’ newsworthy content will get indexed faster • Blog content can come even closer to being in real-time search results • Blog owners can insert themselves into search traffic for industry news items, as it happens #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 16. SEO Strategy Under Caffeine: Capitalizing on QDF
  • 17. Query Deserves Freshness (QDF) What is QDF? •The designation Google gives to search queries for certain highly- trending topics #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 18. #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 19. Monitoring QDF • Google Insights for Search: – Google.com/insights/search • Google Trends: – Google.com/trends #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 20. QDF as an SEO Tactic Step 1: Monitor SEO keywords of focus for QDF • Identify trending topics regularly and frequently #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 21. QDF as an SEO Tactic Step 2: Publish relevant content on your blog…quickly! • Keep SEO tips in mind to tailor your content to the search term. • Write multiple pieces, and link them to each other. • Include search engine optimized anchor text in your links. • Act fast! You may only have a 12-24 hour window! Step 3: Watch and learn • Track your results #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 22. SEO Strategy Under Caffeine: Social Media
  • 23. Social Media Links for SEO • Social Media is becoming the new linking ground – People are now more likely to tweet a link about you than put a link in a blog post. – Google and Bing now examine links from Twitter and soon likely Facebook • Social Media: – Identifies inbound linking opportunities – Provides inbound links itself #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 24. Social Media Profiles Rank Well 3 5 7 10 #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 25. Owning Your Branded Search Results • All company links on the first page of the SERP – Company page – Blog – Twitter page – Facebook page – LinkedIn Page – Press releases and news #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 26. Pre-Caffeine vs. Post-Caffeine #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 27. Social Circles and Search #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 28. Grow your Social Circle • Links from social profiles • Expand as much as possible through social network connections • Secondary connections important www.google.com/s2/search/social #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 29. Monitoring • Trending topics World Cup Google Insights – Insights • ORM – Press releases & news – Trackur – Bing Social – Social affects search #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 30. Key Takeaways 1. Blogs are critical 2. Monitor SEO keywords for QDF 3. Engage in social media monitoring #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010
  • 31. Contact Us Kaitlyn S. Dhanaliwala Renée Revetta Janet Driscoll Miller Account Manager Social Media Specialist President & CEO 800-939-5938 x104 800-939-5938 x107 800-939-5938 x101 @kaitlyn07 @ReneeRevetta @JanetDMiller kdhanaliwala@search- rrevetta@search- jmiller@search- mojo.com mojo.com mojo.com www.search-mojo.com blog.search-mojo.com @SearchMojo #CaffeineMojo July 9, 2010 www.search-mojo.com Copyright 2010