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Google Sitemap Basics


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Amanda Chaney's presentation from the Search Mojo webinar: Google Sitemap Basics - June 24, 2010

Amanda Chaney's presentation from the Search Mojo webinar: Google Sitemap Basics - June 24, 2010

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  • TheSitmap is basically a list of the pages on your site.
  • Sitemaps are essentially another way for the bots to find and index your site’s content.
  • The fields are likely very self-explanatory, but here are the meanings, in case they are not clear:<loc> field contains the URL of the page’s location.<lastmod> is the date of the most recent page modification.<changefreq> field tells Google how often the page is typically updated and is determined by the Sitemap creator.<priority> allows the Sitemap creator to tell Google how important this particular page is versus the rest of the site’s content. Priority ranges from 0.1 to 1.0, with 1.0 being the most important.
  • SITEMAPS.ORGDetails all the different types and components of sitemaps.TOOLS:Hand-coding may be burdensome for many sites.If you use a content management system, check to see if the CMS is creating one for you already. Check with your CMS provider to be sure.
  • Register (Verify) with Google Webmaster ToolsLetting Google know the location of the Sitemap, and that you have the authority to give Google this information about your site
  • Now Google will verify your site and give you access to view information about the site, and set Crawl rate preferences (how often Google indexes your site).You can also register with Bing > Bing Webmaster Tools
  • You will likely need to create a Sitemap Index file manually, rather than through a tool.The beginning and end <sitemap> tags are used to denote the beginning and end of each entry. The <loc> tag indicates the location of the given Google Sitemap file<lastmod> indicates when that Google Sitemap was last updated.REGISTER THE SAME WAY YOU REGISTER/VERIFY A GENERAL GOOGLE SITEMAP
  • Gives you the possibility to have 2.5 billion entries!
  • Transcript

    • 1. Google Sitemap Basics
      Presenter: Amanda Chaney
      Moderator: Avelyn Austin
    • 2. Follow along #SitemapMojoFollow us at:@SearchMojo@amandadchaney@AvelynAustin
    • 3. About Search Mojo
      Search engine marketing firm founded in 2005
      Search engine optimization (SEO)
      Pay-per-click advertising management (PPC)
      Social media monitoring
      Located in Charlottesville, Va
      Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal
      Speakers at PubCon and Search Engine Strategies
    • 4. Our Clients
    • 5. What are Google Sitemaps?
      XML-based Sitemap files
      Provide Google with:
      Guide to pages on website
      How often they are updated
      Each page’s priority on the site
    • 6. Creating and Registering Google Sitemaps is considered an SEO Best Practice.
    • 7. Why are they important?
      Help search engine bots find and index site content
      Importance of each page’s content
      How often content is updated
    • 8. Google Sitemaps are not required to establish rankings in search engines.
    • 9. General Sitemap File
      List of website pages & information about each page
      Limited to 50,000 entries or 10MB
      Sitemap Index File
      Special type of Sitemap file, “Table of Contents”
      Best for content-driven sites (ex: Wikipedia)
      Limited to 50,000 entries (50,000 Sitemaps!) or 10MB
      Types of Google Sitemaps
    • 10. Visualize a Google Sitemap
      Google Sitemap withonly one website page entry:<?xml version=”1.0″ encoding=”UTF-8?>  <urlsetxmlns=”″>    <url>    <loc></loc>    <lastmod>2005-01-01</lastmod>    <changefreq>monthly</changefreq>    <priority>0.8</priority>    </url>  </urlset>
    • 11. Creating Google Sitemaps
      Resource for universal standards
      Gsite Crawler
      Site Map Builder
      XML Sitemaps Generator
    • 12. Registering Google Sitemaps
      Login to Google Webmaster Tools
      Enter URL and click “Continue”
    • 13. Registering, Cont’d
      Verify authorization to register Sitemap
      • Add provided Meta Tag to Home Page
      • 14. Upload blank HTML file to web server with a specific filename (provided by Google)
      5. Return to Google Webmaster Tools and click once the information has been successfully added to the site.
    • 15. Sitemap Index Files
      Ideal if you have a content-driven site
      Ability to add many individual Google Sitemap files
      <?xml version=”1.0″ encoding=”UTF-8″?><sitemapindexxmlns=”″><sitemap><loc></loc><lastmod>2004-10-01T18:23:17+00:00</lastmod></sitemap></sitemapindex>
    • 16. General Sitemap vs. Sitemap Index
    • 17. Contact Information
      Amanda Chaney
      Account Manager
      800-939-5938 x105
      Avelyn Austin
      Account Manager
      800-939-5938 x106