Google AdWords Editor 101 - Slidecast


Published on

Slidecast! Mark Browner of the search engine optimization firm, Search Mojo, shares an introduction to Google AdWords Editor. AdWords Editor is a tool that makes every aspect of managing a pay-per-click (PPC) account easier. Find more information on

Published in: Technology
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Google AdWords Editor 101 - Slidecast

  1. 1. @SEARCHMOJO<br />SEARCH-MOJO.COM<br />800.939.5938<br />GOOGLE ADWORDS EDITOR 101<br />Mark Browner<br />Renee Revetta<br />
  2. 2. Follow Along #Editormojo<br />Follow us at:<br />@SearchMojo<br />@MarkBrowner<br />@ReneeRevetta<br />
  3. 3. About search mojo<br />Search engine marketing firm founded in 2005<br />Search engine optimization (SEO)<br />Pay-per-click advertising management (PPC)<br />Social media monitoring<br />Located in Charlottesville, Va.<br />Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal<br />Speakers at SMX Advanced, PubCon and Search Engine Strategies<br />
  4. 4. Our clients<br />
  5. 5. What is AdWords Editor?<br />Downloadable Application<br />Make changes to campaigns while working offline<br />Make individual changes one at a time or make multiple changes to several campaigns at once<br />Make bulk changes to an account without immediately making the changes live<br />
  6. 6. Advantages of Using AdWords Editor<br />Make multiple changes at once<br />Navigate through it easily<br />Copy or move items<br />Export and import account information<br />
  7. 7. Navigation of AdWords Editor<br />The Tree View<br />Tabs<br />Columns<br />
  8. 8. Tree View<br />Contains a list of all the campaign names within the account and the ad groups within each campaign<br />
  9. 9. Tabs<br />Choose what level of data you want to see for the selected campaign or ad<br />Make changes across multiple campaigns or just change a few keywords within one ad group<br />
  10. 10. columns<br />Represents the data that is actually going to show up in the data view<br />Can change which columns of data you want to view for each tab<br />
  11. 11. Creating Campaigns<br />Click on “Campaigns” tab<br />Click “Add Campaign”<br />Click “Add CPC Campaign”<br />Fill in information on the bottom half of the screen: Campaign Name, Status, Search Network or Display Network, Budget, etc..<br />
  12. 12. Creating Ad groups<br />Select the campaign you would like to add the Ad Group to in the Tree View<br />Click the “Ad Groups” Tab<br />Click “Add Ad Group”<br />Fill in information on the bottom half of the screen: Ad Group Name, Status, Default Max CPC Bid, etc…<br />
  13. 13. Creating Ad copy<br />Select desired Ad Group on Tree View<br />Click the “Ads” Tab<br />Click “Add Text Ad”<br />Fill the Headline, both Description Lines, the Display URL and the Destination URL<br />Preview the Ad on the right<br />
  14. 14. Editing Ad Copy<br />Select desired Ad in the Data View<br />Make Changes below under “Edit Selected Text Ads” <br />
  15. 15. Adding Multiple Keywords<br />Choose desired Campaign and Ad Group from Tree View<br />Click the Keywords Tab<br />Click “Make Multiple Changes” then “Add/Update Multiple Keywords”<br />
  16. 16. Adding Multiple Keywords<br />Check the box next to desired Ad Group<br />Paste Keywords into the box to the right<br />Click “Next”<br />Click “Finished”<br />
  17. 17. Questions?<br />If you think of a question later feel free to submit it to<br />
  18. 18. Contact<br />Renee Revetta<br /><br />800-939-5938 x107<br /><br />Twitter: @reneerevetta<br />Mark Browner<br /><br />800-939-5938 x110<br /><br />Twitter: @markbrowner<br />Facebook:<br />Webinars:<br />