• Save
Google AdWords Editor 101 - Slidecast
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Google AdWords Editor 101 - Slidecast

on

  • 1,038 views

Slidecast! Mark Browner of the search engine optimization firm, Search Mojo, shares an introduction to Google AdWords Editor. AdWords Editor is a tool that makes every aspect of managing a ...

Slidecast! Mark Browner of the search engine optimization firm, Search Mojo, shares an introduction to Google AdWords Editor. AdWords Editor is a tool that makes every aspect of managing a pay-per-click (PPC) account easier. Find more information on blog.search-mojo.com.

Statistics

Views

Total Views
1,038
Views on SlideShare
1,037
Embed Views
1

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 1

http://www.search-mojo.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Google AdWords Editor 101 - Slidecast Presentation Transcript

  • 1. @SEARCHMOJO
    SEARCH-MOJO.COM
    800.939.5938
    GOOGLE ADWORDS EDITOR 101
    Mark Browner
    Renee Revetta
  • 2. Follow Along #Editormojo
    Follow us at:
    @SearchMojo
    @MarkBrowner
    @ReneeRevetta
  • 3. About search mojo
    Search engine marketing firm founded in 2005
    Search engine optimization (SEO)
    Pay-per-click advertising management (PPC)
    Social media monitoring
    Located in Charlottesville, Va.
    Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal
    Speakers at SMX Advanced, PubCon and Search Engine Strategies
  • 4. Our clients
  • 5. What is AdWords Editor?
    Downloadable Application
    Make changes to campaigns while working offline
    Make individual changes one at a time or make multiple changes to several campaigns at once
    Make bulk changes to an account without immediately making the changes live
  • 6. Advantages of Using AdWords Editor
    Make multiple changes at once
    Navigate through it easily
    Copy or move items
    Export and import account information
  • 7. Navigation of AdWords Editor
    The Tree View
    Tabs
    Columns
  • 8. Tree View
    Contains a list of all the campaign names within the account and the ad groups within each campaign
  • 9. Tabs
    Choose what level of data you want to see for the selected campaign or ad
    Make changes across multiple campaigns or just change a few keywords within one ad group
  • 10. columns
    Represents the data that is actually going to show up in the data view
    Can change which columns of data you want to view for each tab
  • 11. Creating Campaigns
    Click on “Campaigns” tab
    Click “Add Campaign”
    Click “Add CPC Campaign”
    Fill in information on the bottom half of the screen: Campaign Name, Status, Search Network or Display Network, Budget, etc..
  • 12. Creating Ad groups
    Select the campaign you would like to add the Ad Group to in the Tree View
    Click the “Ad Groups” Tab
    Click “Add Ad Group”
    Fill in information on the bottom half of the screen: Ad Group Name, Status, Default Max CPC Bid, etc…
  • 13. Creating Ad copy
    Select desired Ad Group on Tree View
    Click the “Ads” Tab
    Click “Add Text Ad”
    Fill the Headline, both Description Lines, the Display URL and the Destination URL
    Preview the Ad on the right
  • 14. Editing Ad Copy
    Select desired Ad in the Data View
    Make Changes below under “Edit Selected Text Ads”
  • 15. Adding Multiple Keywords
    Choose desired Campaign and Ad Group from Tree View
    Click the Keywords Tab
    Click “Make Multiple Changes” then “Add/Update Multiple Keywords”
  • 16. Adding Multiple Keywords
    Check the box next to desired Ad Group
    Paste Keywords into the box to the right
    Click “Next”
    Click “Finished”
  • 17. Questions?
    If you think of a question later feel free to submit it to seo4u.search-mojo.com
  • 18. Contact
    Renee Revetta
    reneerevetta@search-mojo.com
    800-939-5938 x107
    www.linkedin.com/in/reneerevetta
    Twitter: @reneerevetta
    Mark Browner
    mbrowner@search-mojo.com
    800-939-5938 x110
    www.linkedin.com/in/markbrowner
    Twitter: @markbrowner
    Facebook: www.facebook.com/SearchMojo
    Webinars: www.search-mojo.com/resources/webinars.php