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Google AdWords Editor 101
 

Google AdWords Editor 101

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Mark Browner of the search engine optimization firm, Search Mojo, shares an introduction to Google AdWords Editor. AdWords Editor is a tool that makes every aspect of managing a pay-per-click (PPC) ...

Mark Browner of the search engine optimization firm, Search Mojo, shares an introduction to Google AdWords Editor. AdWords Editor is a tool that makes every aspect of managing a pay-per-click (PPC) account easier. Find more information on blog.search-mojo.com.

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    Google AdWords Editor 101 Google AdWords Editor 101 Presentation Transcript

    • @SEARCHMOJO
      SEARCH-MOJO.COM
      800.939.5938
      GOOGLE ADWORDS EDITOR 101
      Mark Browner
      Renee Revetta
    • Follow Along #Editormojo
      Follow us at:
      @SearchMojo
      @MarkBrowner
      @ReneeRevetta
    • About search mojo
      Search engine marketing firm founded in 2005
      Search engine optimization (SEO)
      Pay-per-click advertising management (PPC)
      Social media monitoring
      Located in Charlottesville, Va.
      Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal
      Speakers at SMX Advanced, PubCon and Search Engine Strategies
    • Our clients
    • What is AdWords Editor?
      Downloadable Application
      Make changes to campaigns while working offline
      Make individual changes one at a time or make multiple changes to several campaigns at once
      Make bulk changes to an account without immediately making the changes live
    • Advantages of Using AdWords Editor
      Make multiple changes at once
      Navigate through it easily
      Copy or move items
      Export and import account information
    • Navigation of AdWords Editor
      The Tree View
      Tabs
      Columns
    • Tree View
      Contains a list of all the campaign names within the account and the ad groups within each campaign
    • Tabs
      Choose what level of data you want to see for the selected campaign or ad
      Make changes across multiple campaigns or just change a few keywords within one ad group
    • columns
      Represents the data that is actually going to show up in the data view
      Can change which columns of data you want to view for each tab
    • Creating Campaigns
      Click on “Campaigns” tab
      Click “Add Campaign”
      Click “Add CPC Campaign”
      Fill in information on the bottom half of the screen: Campaign Name, Status, Search Network or Display Network, Budget, etc..
    • Creating Ad groups
      Select the campaign you would like to add the Ad Group to in the Tree View
      Click the “Ad Groups” Tab
      Click “Add Ad Group”
      Fill in information on the bottom half of the screen: Ad Group Name, Status, Default Max CPC Bid, etc…
    • Creating Ad copy
      Select desired Ad Group on Tree View
      Click the “Ads” Tab
      Click “Add Text Ad”
      Fill the Headline, both Description Lines, the Display URL and the Destination URL
      Preview the Ad on the right
    • Editing Ad Copy
      Select desired Ad in the Data View
      Make Changes below under “Edit Selected Text Ads”
    • Adding Multiple Keywords
      Choose desired Campaign and Ad Group from Tree View
      Click the Keywords Tab
      Click “Make Multiple Changes” then “Add/Update Multiple Keywords”
    • Adding Multiple Keywords
      Check the box next to desired Ad Group
      Paste Keywords into the box to the right
      Click “Next”
      Click “Finished”
    • Questions?
      If you think of a question later feel free to submit it to seo4u.search-mojo.com
    • Contact
      Renee Revetta
      reneerevetta@search-mojo.com
      800-939-5938 x107
      www.linkedin.com/in/reneerevetta
      Twitter: @reneerevetta
      Mark Browner
      mbrowner@search-mojo.com
      800-939-5938 x110
      www.linkedin.com/in/markbrowner
      Twitter: @markbrowner
      Facebook: www.facebook.com/SearchMojo
      Webinars: www.search-mojo.com/resources/webinars.php