Getting Ranked: Your Social Presence and Its Impact on SEO<br />February 3, 2011<br />
5 ways social media impacts seo<br />Social media profiles rank well naturally<br />Query Deserves Freshness (QDF)<br />Id...
1. Social media profiles rank well<br />Social media profiles rank well for branded terms<br />Helps brands better control...
1. Social media profiles rank well<br />
Facebook profile<br />Company Facebook page<br />NOT a personal page!<br />Use company name as page name<br />Claim your U...
Twitter profile<br />Even if you don’t tweet, get your name reserved!<br />If someone has your brand name already, difficu...
Slideshare and youtube<br />Have your own “channel”<br />Slideshare<br />Post slide presentations<br />YouTube<br />Post v...
Linkedin<br />Create a company profile page<br />Fill out all of the info<br />
Google profile<br />Doesn’t always have a high ranking<br />But does inform Google of your social networks and connections...
2. Query deserves freshness (qdf)<br />Around since 2007<br />Unique to Google<br />Part of the algorithm<br />Determines ...
2. Query deserves freshness (qdf)<br />With QDF, Blog posts can outrank traditional websites when content is fresh regardi...
2. Query deserves freshness (qdf)<br />
How to monitor for qdf<br />Monitor Google Insights for:<br />SEO keywords<br />Brand names<br />Competitor names<br />Upd...
How to monitor for qdf<br />
3. Identify potential inbound links<br />Monitor social media to identify articles/mentions<br />Tools: Trackur, Radian6<b...
4. Social media sharing is new link popularity<br />Anchor text and inbound links previously were the primary way engines ...
4. Social media sharing is new link popularity<br />Twitter and Facebook links count as inbound links<br />Anchor text of ...
5. Social ranking signals<br />There are two types of search results on Google and Bing:<br />Social Search<br />Web Searc...
5. Social ranking signals<br />Twitter stature helps influence how a page ranks in web search<br />Your Twitter profile pa...
6. Other opportunities:increase your social circle<br />
6. Other opportunities:increase your social circle<br />
6. Other opportunities:increase your social circle<br />Google Profile<br />Add your social network links<br />Fans on Fac...
6. Other opportunities:bing social search<br />Google Profile<br />Add your social network links<br />Fans on Facebook<br ...
More resources<br />What Social Signals Do Google & Bing Really Count?Search Engine LandDec. 1, 2010http://searchenginelan...
Contact<br />Janet Driscoll Miller<br />jmiller@search-mojo.com<br />800-939-5938 x101<br />LinkedIn: www.linkedin.com/in/...
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Getting Ranked: Your Social Presence and Its Impact on SEO | MarketingProfs Digital Marketing Forum | Feb. 3, 2011

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Getting Ranked: Your Social Presence and Its Impact on SEO | MarketingProfs Digital Marketing Forum | Feb. 3, 2011

  1. 1. Getting Ranked: Your Social Presence and Its Impact on SEO<br />February 3, 2011<br />
  2. 2. 5 ways social media impacts seo<br />Social media profiles rank well naturally<br />Query Deserves Freshness (QDF)<br />Identify inbound link opportunities<br />Social media sharing serves as new measure of link popularity<br />Social ranking signals<br />Other Opportunities<br />
  3. 3. 1. Social media profiles rank well<br />Social media profiles rank well for branded terms<br />Helps brands better control the message about their brand in the top ten results<br />
  4. 4. 1. Social media profiles rank well<br />
  5. 5. Facebook profile<br />Company Facebook page<br />NOT a personal page!<br />Use company name as page name<br />Claim your URL<br />Requires 25 fans<br />Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)<br />Even if you don’t update it often, you need to claim your page!<br />
  6. 6. Twitter profile<br />Even if you don’t tweet, get your name reserved!<br />If someone has your brand name already, difficult to get it back.<br />If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.<br />Have a corporate account and separate personal accounts<br />
  7. 7. Slideshare and youtube<br />Have your own “channel”<br />Slideshare<br />Post slide presentations<br />YouTube<br />Post videos<br />
  8. 8. Linkedin<br />Create a company profile page<br />Fill out all of the info<br />
  9. 9. Google profile<br />Doesn’t always have a high ranking<br />But does inform Google of your social networks and connections<br />www.google.com/profiles<br />
  10. 10. 2. Query deserves freshness (qdf)<br />Around since 2007<br />Unique to Google<br />Part of the algorithm<br />Determines which topics are hot<br />Examines news, blog stories<br />Examines queries in Google<br />NYTimes article: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.htm?_r=1<br />
  11. 11. 2. Query deserves freshness (qdf)<br />With QDF, Blog posts can outrank traditional websites when content is fresh regarding “hot” topics<br />
  12. 12. 2. Query deserves freshness (qdf)<br />
  13. 13. How to monitor for qdf<br />Monitor Google Insights for:<br />SEO keywords<br />Brand names<br />Competitor names<br />Updates once per day<br />When a spike appears to be occurring, immediately write a blog post for that term<br />
  14. 14. How to monitor for qdf<br />
  15. 15. 3. Identify potential inbound links<br />Monitor social media to identify articles/mentions<br />Tools: Trackur, Radian6<br />Monitor for brand terms<br />When mentions occur, check for a backlink from the article/mention<br />If one does not exist, politely request one from the author<br />High value links – contained within content<br />
  16. 16. 4. Social media sharing is new link popularity<br />Anchor text and inbound links previously were the primary way engines measured “popularity”<br />i.e., Googlebombing<br />The linkscape is changing<br />Before: share links on web pages<br />Today: tweet or share links on Facebook<br />Engines had to respond<br />
  17. 17. 4. Social media sharing is new link popularity<br />Twitter and Facebook links count as inbound links<br />Anchor text of the link is the page’s title<br />
  18. 18. 5. Social ranking signals<br />There are two types of search results on Google and Bing:<br />Social Search<br />Web Search<br />When discussing SEO and rankings, most are focused on Web Search<br />
  19. 19. 5. Social ranking signals<br />Twitter stature helps influence how a page ranks in web search<br />Your Twitter profile page PageRank may be an indicator of your authority to Google<br />Authoritative people lend their authority to pages they tweet<br />6 of 10<br />
  20. 20. 6. Other opportunities:increase your social circle<br />
  21. 21. 6. Other opportunities:increase your social circle<br />
  22. 22. 6. Other opportunities:increase your social circle<br />Google Profile<br />Add your social network links<br />Fans on Facebook<br />Followers on Twitter<br />Followers in Google Reader or Buzz<br />
  23. 23. 6. Other opportunities:bing social search<br />Google Profile<br />Add your social network links<br />Fans on Facebook<br />Followers on Twitter<br />Followers in Google Reader or Buzz<br />
  24. 24. More resources<br />What Social Signals Do Google & Bing Really Count?Search Engine LandDec. 1, 2010http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389<br />Twitter Proven to Impact Search Engine RankingsHubspotDec. 2, 2010http://blog.hubspot.com/blog/tabid/6307/bid/7235/Twitter-Proven-to-Impact-Search-Engine-Rankings.aspx<br />
  25. 25. Contact<br />Janet Driscoll Miller<br />jmiller@search-mojo.com<br />800-939-5938 x101<br />LinkedIn: www.linkedin.com/in/janetdriscollmiller<br />Twitter: @janetdmiller<br />Facebook: www.facebook.com/SearchMojo<br />
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