Getting Ranked: Your Social Presence and Its Impact on SEO | MarketingProfs Digital Marketing Forum | Feb. 3, 2011
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Getting Ranked: Your Social Presence and Its Impact on SEO | MarketingProfs Digital Marketing Forum | Feb. 3, 2011

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Janet Driscoll Miller's presentation on the top six SEO benefits

Janet Driscoll Miller's presentation on the top six SEO benefits

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Getting Ranked: Your Social Presence and Its Impact on SEO | MarketingProfs Digital Marketing Forum | Feb. 3, 2011 Getting Ranked: Your Social Presence and Its Impact on SEO | MarketingProfs Digital Marketing Forum | Feb. 3, 2011 Presentation Transcript

  • Getting Ranked: Your Social Presence and Its Impact on SEO
    February 3, 2011
  • 5 ways social media impacts seo
    Social media profiles rank well naturally
    Query Deserves Freshness (QDF)
    Identify inbound link opportunities
    Social media sharing serves as new measure of link popularity
    Social ranking signals
    Other Opportunities
  • 1. Social media profiles rank well
    Social media profiles rank well for branded terms
    Helps brands better control the message about their brand in the top ten results
    View slide
  • 1. Social media profiles rank well
    View slide
  • Facebook profile
    Company Facebook page
    NOT a personal page!
    Use company name as page name
    Claim your URL
    Requires 25 fans
    Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)
    Even if you don’t update it often, you need to claim your page!
  • Twitter profile
    Even if you don’t tweet, get your name reserved!
    If someone has your brand name already, difficult to get it back.
    If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.
    Have a corporate account and separate personal accounts
  • Slideshare and youtube
    Have your own “channel”
    Slideshare
    Post slide presentations
    YouTube
    Post videos
  • Linkedin
    Create a company profile page
    Fill out all of the info
  • Google profile
    Doesn’t always have a high ranking
    But does inform Google of your social networks and connections
    www.google.com/profiles
  • 2. Query deserves freshness (qdf)
    Around since 2007
    Unique to Google
    Part of the algorithm
    Determines which topics are hot
    Examines news, blog stories
    Examines queries in Google
    NYTimes article: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.htm?_r=1
  • 2. Query deserves freshness (qdf)
    With QDF, Blog posts can outrank traditional websites when content is fresh regarding “hot” topics
  • 2. Query deserves freshness (qdf)
  • How to monitor for qdf
    Monitor Google Insights for:
    SEO keywords
    Brand names
    Competitor names
    Updates once per day
    When a spike appears to be occurring, immediately write a blog post for that term
  • How to monitor for qdf
  • 3. Identify potential inbound links
    Monitor social media to identify articles/mentions
    Tools: Trackur, Radian6
    Monitor for brand terms
    When mentions occur, check for a backlink from the article/mention
    If one does not exist, politely request one from the author
    High value links – contained within content
  • 4. Social media sharing is new link popularity
    Anchor text and inbound links previously were the primary way engines measured “popularity”
    i.e., Googlebombing
    The linkscape is changing
    Before: share links on web pages
    Today: tweet or share links on Facebook
    Engines had to respond
  • 4. Social media sharing is new link popularity
    Twitter and Facebook links count as inbound links
    Anchor text of the link is the page’s title
  • 5. Social ranking signals
    There are two types of search results on Google and Bing:
    Social Search
    Web Search
    When discussing SEO and rankings, most are focused on Web Search
  • 5. Social ranking signals
    Twitter stature helps influence how a page ranks in web search
    Your Twitter profile page PageRank may be an indicator of your authority to Google
    Authoritative people lend their authority to pages they tweet
    6 of 10
  • 6. Other opportunities:increase your social circle
  • 6. Other opportunities:increase your social circle
  • 6. Other opportunities:increase your social circle
    Google Profile
    Add your social network links
    Fans on Facebook
    Followers on Twitter
    Followers in Google Reader or Buzz
  • 6. Other opportunities:bing social search
    Google Profile
    Add your social network links
    Fans on Facebook
    Followers on Twitter
    Followers in Google Reader or Buzz
  • More resources
    What Social Signals Do Google & Bing Really Count?Search Engine LandDec. 1, 2010http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
    Twitter Proven to Impact Search Engine RankingsHubspotDec. 2, 2010http://blog.hubspot.com/blog/tabid/6307/bid/7235/Twitter-Proven-to-Impact-Search-Engine-Rankings.aspx
  • Contact
    Janet Driscoll Miller
    jmiller@search-mojo.com
    800-939-5938 x101
    LinkedIn: www.linkedin.com/in/janetdriscollmiller
    Twitter: @janetdmiller
    Facebook: www.facebook.com/SearchMojo