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Getting Ranked: Your Social Media Presence and Its Impact on SEO
 

Getting Ranked: Your Social Media Presence and Its Impact on SEO

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Kaitlyn Dhanaliwala, Janet Driscoll Miller and Renee Revetta spoke to the Charlottesville Social Media Club on January 19, 2011 regarding the use of social media and its impact on SEO.

Kaitlyn Dhanaliwala, Janet Driscoll Miller and Renee Revetta spoke to the Charlottesville Social Media Club on January 19, 2011 regarding the use of social media and its impact on SEO.

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    Getting Ranked: Your Social Media Presence and Its Impact on SEO Getting Ranked: Your Social Media Presence and Its Impact on SEO Presentation Transcript

    • Getting Ranked: Your Social Presence and Its Impact on SEO
      january 19, 2011
    • 6 ways social media impacts seo
      Social media profiles rank well naturally
      Query Deserves Freshness (QDF)
      Identify inbound link opportunities
      Social media sharing serves as new measure of link popularity
      Social ranking signals
      Other Opportunities
    • 1. Social media profiles rank well
      Social media profiles rank well for branded terms
      Helps brands better control the message about their brand in the top ten results
    • 1. Social media profiles rank well
    • Facebook profile
      Company Facebook page
      NOT a personal page!
      Use company name as page name
      Claim your URL
      Requires 25 fans
      Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)
      Even if you don’t update it often, you need to claim your page!
    • Twitter profile
      Even if you don’t tweet, get your name reserved!
      If someone has your brand name already, difficult to get it back.
      If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.
      Have a corporate account and separate personal accounts
    • Slideshare and youtube
      Have your own “channel”
      Slideshare
      Post slide presentations
      YouTube
      Post videos
    • Linkedin
      Create a company profile page
      Fill out all of the info
    • Google profile
      Doesn’t always have a high ranking
      But does inform Google of your social networks and connections
      www.google.com/profiles
    • Some services will reserve your profiles for you…
      Knowem
      Will reserve your company name on multiple social sites
      HOWEVER:
      They use a Yahoo email address to register profiles, not your company domain email
      Will transfer the Yahoo account to you, but really should be an email with your own brand on it.
      Register on many sites that are irrelevant social sites to you
      Find niche social platforms on their site:
      http://knowem.com/websites/all/
    • 2. Query deserves freshness (qdf)
      Around since 2007
      Unique to Google
      Part of the algorithm
      Determines which topics are hot
      Examines news, blog stories
      Examines queries in Google
      NYTimes article: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.htm?_r=1
    • 2. Query deserves freshness (qdf)
      With QDF, Blog posts can outrank traditional websites when content is fresh regarding “hot” topics
    • 2. Query deserves freshness (qdf)
    • How to monitor for qdf
      Monitor Google Insights for:
      SEO keywords
      Brand names
      Competitor names
      Updates once per day
      When a spike appears to be occurring, immediately write a blog post for that term
    • How to monitor for qdf
    • 3. Identify potential inbound links
      Monitor social media to identify articles/mentions
      Tools: Trackur, Radian6
      Monitor for brand terms
      When mentions occur, check for a backlink from the article/mention
      If one does not exist, politely request one from the author
      High value links – contained within content
    • 4. Social media sharing is new link popularity
      Anchor text and inbound links previously were the primary way engines measured “popularity”
      i.e., Googlebombing
      The linkscape is changing
      Before: share links on web pages
      Today: tweet or share links on Facebook
      Engines had to respond
    • 4. Social media sharing is new link popularity
      Twitter and Facebook links count as inbound links
      Anchor text of the link is the page’s title
    • 5. Social ranking signals
      There are two types of search results on Google and Bing:
      Social Search
      Web Search
      When discussing SEO and rankings, most are focused on Web Search
    • 5. Social ranking signals
      Twitter stature helps influence how a page ranks in web search
      Your Twitter profile page PageRank may be an indicator of your authority to Google
      Authoritative people lend their authority to pages they tweet
    • 6. Other opportunities:increase your social circle
    • 6. Other opportunities:increase your social circle
      http://www.google.com/s2/search/social
    • 6. Other opportunities:increase your social circle
      Google Profile
      Add your social network links
      Fans on Facebook
      Followers on Twitter
      Followers in Google Reader or Buzz
    • More resources
      What Social Signals Do Google & Bing Really Count?Search Engine LandDec. 1, 2010http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
      Twitter Proven to Impact Search Engine RankingsHubspotDec. 2, 2010http://blog.hubspot.com/blog/tabid/6307/bid/7235/Twitter-Proven-to-Impact-Search-Engine-Rankings.aspx
    • Contact
      Janet Driscoll Miller
      jmiller@search-mojo.com
      800-939-5938 x101
      LinkedIn: www.linkedin.com/in/janetdriscollmiller
      Twitter: @janetdmiller
      Kaitlyn Dhanaliwala
      kdhanaliwala@search-mojo.com
      800-939-5938 x104
      LinkedIn: www.linkedin.com/in/kaitlyndhanaliwala
      Twitter: @kaitlyn07
      Facebook: www.facebook.com/SearchMojo
      Twitter: @SearchMojo