View the full recorded webinar at http://bit.ly/13i4qnS.
If there’s just one thing you do in 2013 to improve your marketing and sales, it’s developing buyer personas. By developing personas of your customers, you’ll understand what drives their purchase decisions for your products and services – and how you can better market to them.
In this webinar, Janet Driscoll Miller, President and CEO of Search Mojo, and Adele Revella, President of the Buyer Persona Institute, will explain the basics of buyer personas and how you can best leverage the gold mine of intelligence they provide – allowing you to target your content and advertising and generate more leads.
What You Will Learn:
• What is a buyer persona, and how understanding your “Core Buyer Persona” will better inform your marketing strategy
• The Five Rings of Insight that will help you develop and deliver the right content at the right time
• How social media can help you gather information for creating buyer personas
• How to use buyer persona information to better target your advertising