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Discovering Buried Treasure in your SEO - A Technical SEO How-To Webinar

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View the full recorded webinar at http://bit.ly/143ZhyG. ...

View the full recorded webinar at http://bit.ly/143ZhyG.

Online marketing expert, Janet Driscoll Miller, will review the importance and implementation of sitemaps, rich snippets, schema.org and much more! Miller will give an informative overview of these SEO techniques including case study data featuring the success of these techniques. Webinar attendees will take away revealing ways to streamline their current SEO efforts and implement the newest SEO techniques from the search engines.

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  • Same effect can be achieved with CSSWithin 30 days, all of the dealer pages were listed in the top 10 of Google for searches on their city name and “mazda”. Over 200 dealerships nationwide. Previously, no rankings in the top 100.
  • If you useWordPress, there are several automatic plugins that create Sitemaps as you create content.Also other CMS systems may have similar plugins as well.
  • Also use regular Sitemaps for your blogs and website. Search Mojo new blog entries are indexed and within Google in less than a minute!
  • Note: Google is more forgiving! Register with Google first and confirm it works well before Bing.
  • We hope you’ve found the webinar content informative. If you’d be interested in working with the expert staff at Search Mojo to help improve and expand your SEO efforts or you want to capitalize on the technical SEO projects you learned about today, please reach out to Justin Champion, a sales consultant with Search Mojo. Call Justin today at 1-800-939-5938 extension 116!

Discovering Buried Treasure in your SEO - A Technical SEO How-To Webinar Presentation Transcript

  • 1. DISCOVERING BURIEDTREASURE IN YOUR SEOJANET DRISCOLL MILLERSEARCH MOJOMAY 3, 2012
  • 2. ABOUT SEARCH MOJO• Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media advertising – Online reputation management• Headquartered in Charlottesville, Va• Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs• Speakers at SMX, Search Insider Summit, MarketingProfs, PubCon and more SEARCH-MOJO.COM
  • 3. TOPICS FOR TODAY Great 3 Most Techniques Common You May Not Technical Be Currently SEO Pitfalls Using SEARCH-MOJO.COM
  • 4. 3 MOST COMMONTECHNICAL SEO PITFALLS
  • 5. FORMS• Unlike humans, bots cannot fill out forms• Often act as a wall, blocking bots from content• Common examples: – Age verification forms – Store locators SEARCH-MOJO.COM
  • 6. Case study: mazda usa
  • 7. FIXING THE FORM PROBLEM• Must create an alternative way for bots to navigate to the information behind the form• Can use a user-agent detect – Use this sparingly! SEARCH-MOJO.COM
  • 8. JAVASCRIPT/FLASH• Search engines are getting better at indexing these technologies – BUT – still not great!• Look at your site with Javascript disabled• Common examples: – AJAX implementations (maps, popovers) – Navigation (dropdown) – Certain page effects SEARCH-MOJO.COM
  • 9. FIXING THE JAVASCRIPT/FLASH PROBLEM• NoScript works wonders!• Example: <script language = “javascript”> Document.write(„<p>Flow Mazda</p>‟); Document.write(„<p>1289 Stony Point Road</p>‟); Document.write(„<p>Charlottesville, VA 22911</p>‟); Document.write(„<p>(434) 296-4147</p>‟); </script> <noscript> <p>Flow Mazda</p> <p>1289 Stony Point Road</p> <p>Charlottesville, VA 22911</p> <p>(434) 296-4147</p> </noscript> SEARCH-MOJO.COM
  • 10. HEADLINES• Avoid using images for headlines• To use non-standard fonts and have smoothing, use an alternative such as SIFR. SEARCH-MOJO.COM
  • 11. GREAT TECHNIQUES YOUMAY NOT BE CURRENTLYUSING
  • 12. SITEMAPS• Help search engines understand where content resides, how often its updated• Several types: – Regular (for web pages) – Video – Images – Mobile – News – Software source code• Tools to create Sitemaps: http://code.google.com/p/sitemap-generators/wiki/ SitemapGenerators SEARCH-MOJO.COM
  • 13. CASE STUDY: PETROCHEM For keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index. - ForresterTimeframe Organic Pages Search Ranked in Traffic Top 1030 days 335% 5/1080 days 889% 9/10 SEARCH-MOJO.COM
  • 14. SITEMAPS• Not an easy tool to create video Sitemaps• We program ours by hand currently for most clients• After creating, register it with Google and Bing Webmaster Tools: – www.google.com/webmasters/tools – www.bing.com/toolbox/webmaster SEARCH-MOJO.COM
  • 15. WHAT IS STRUCTURED DATA?• A way to annotate text• Also called “semantic markup”• Multiple formats – RDFa – Microdata – Microformats• Structured Data for SEO – Rich Snippets – Rel=Author (author rich snippet) – Schema.org SEARCH-MOJO.COM
  • 16. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 17. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 18. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 19. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 20. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 21. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 22. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 23. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 24. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 25. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 26. TYPES OF RICH SNIPPETS• Applications• Authors• Breadcrumbs• Events• Movie• Music• People*• Products• Recipes*• Reviews*• TV Series*supported by both Google and Bing SEARCH-MOJO.COM
  • 27. HOW TO IMPLEMENT RICH SNIPPETS<div itemscope itemtype="http://data-vocabulary.org/Event"> <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank"> <img src="/images/smxeast.png" border="0" width=150 itemprop="photo"> </a> <p> <time itemprop="startDate" datetime="2011-11-07T19:00-08:00">September 13</time>-<time itemprop="endDate" datetime="2011-11-10T21:00-08:00">15</time>, 2011 <br> <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank" itemprop="url"> <span itemprop="summary"> SMX East 2011 </span> </a> <br> <span itemprop="description"> Hear Search Mojos Janet Driscoll Miller speak on schema.org, rich snippets and rel=Author for SEO. </span> </p></div> SEARCH-MOJO.COM
  • 28. HOW TO IMPLEMENT RICH SNIPPETShttp://www.google.com/support/webmasters/bin/answer.py?answer=99170• Use the microdata format… SEARCH-MOJO.COM
  • 29. SCHEMA.ORG
  • 30. SCHEMA.ORG• Based in the microdata format• Created by Google, Bing and Yahoo!• Launched June 2, 2011• Way for engines to easily identify types of content• Schema.org SEARCH-MOJO.COM
  • 31. SCHEMA.ORG IS VERY COMPREHENSIVE• Person• Organization – Ex: Corporation, auto dealer, sports team• Creative works – Ex: Books, movies, TV series, recipes• Embedded, non-text objects – Ex: Audio, image, video• Place/Local Business – Ex: Landmark, residence, restaurant• Event – Ex: Festivals, concerts, sales events• Review• Product/Offer – Ex: shoes, concert ticket SEARCH-MOJO.COM
  • 32. HOW TO IMPLEMENT SCHEMA.ORG<div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Janet Driscoll Miller</span> <img src=“janet.jpg" itemprop="image" /> <span itemprop="jobTitle">President and CEO</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress"> 100 10th St. NE, Ste. 103 </span> <span itemprop="addressLocality">Charlottesville</span>, <span itemprop="addressRegion">VA</span> <span itemprop="postalCode">22902</span> </div> <span itemprop="telephone">(434) 976-6656</span> <a href="mailto:jmiller@search-mojo.com" itemprop="email"> jane-doe@xyz.edu</a> </div> SEARCH-MOJO.COM
  • 33. TESTING YOUR MARKUP
  • 34. TESTING MARKUP• http://www.google.com/webmasters/ tools/richsnippets• Caveat: It‟s not always right. SEARCH-MOJO.COM
  • 35. INTERESTED IN TECHNICAL SEO HELP? Want to get started on improving your SEO efforts today? CONTACT: Justin Champion Sales Consultant jchampion@search-mojo.com 800-939-5938 x 116 SEARCH-MOJO.COM
  • 36. CONTACTJanet Driscoll MillerSearch Mojoe: jmiller@search-mojo.como: 434.975.6656 x101t: @janetdmiller+: +Janet Driscoll Miller SEARCH-MOJO.COM