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Building Your Website with SEO in Mind


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View the full recorded webinar at: …

View the full recorded webinar at:

Keeping SEO in mind during the planning stages is key to a successful website design and launch. During this webinar, Search Mojo’s Janet Driscoll Miller and Amanda Sides will discuss ways to ensure you’re building a strong SEO foundation for your website – whether you’re designing a brand new site, redesigning an existing one, or even just making small changes.

You'll learn:
- What to avoid when deciding how to program your website.
- What to look for when choosing a CMS on which to build your website.
- 11 simple tactics to keep in mind that will ensure your website is found in search.

Published in: Design, Technology
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  • What:Check if both www & non-www loadServer-side permanent 301 redirectCanonical TagCan set preference in WMTOnly works for GoogleRoot domains only, doesn’t work for subdomainsWhy:Prevent both versions from rankingAvoid duplicate content
  • What:Use subdomains/subfolders instead of multiple domainsWhy:Centralize link juiceAvoid accidental duplicate content
  • What:Keyword inclusioninclude keywords if possible and relevantdon’t force itDomain or subdirectories/subfoldersWhy?Help engines & searchers quickly confirm that page is what they are looking for
  • What:Set up “pretty” urls rather than use ugly urlsPretty URLs= URLs with keywords/descriptive textUgly URLS= dynamically generated URLs, alphanumeric identifiersWhy: Easy for engines & users to know what a page is aboutHelp with rankings & with click-through-rates
  • What:Avoid lengthy pagesCreate higher volume of pages with more focused contentWhy:Keep pages more focusedSometimes content at bottom of a lengthy page may not get crawledIncrease number of pagesIncrease number of pages in indexIncrease ranking possibilities
  • What:Post “fresh” contentTimely, relevantOftenBlogTestimonialsUser-generated contentWhy:Engines value fresh, quality contentUsers want up-to-date information
  • What:Reduce page load timesFind & fix issues as soon as possibleWhy:Rankings could sufferUsers/bots could abandonNOTE TO AC: also maybe show them how to get the suggestions on how to optimize via Analytics
  • What:Avoid Duplicate ContentDon’t do itIf you can’t avoid it Canonical TagsWhy:Penalties (Panda & Penguin, decrease rankings for lower-quality sites using black-hat techniques, including stealing/scraping content from other sites)You can even suffer if others are duplicating your content, use tools like to keep an eye on the culprits.Lower rankingsGoogle could prioritize the wrong page
  • JANETDemonstrate Google Maps and the link button they have
  • JANETCase Study: National Geographic ChannelResult: tripled website traffic to the site within three monthsTo see how search engines might view your site, turn off Javascript in browser and reload
  • JANETDon’t often rank highlyMany use one flash movie because they like the transitions from one website area to anotherUsing one flash movie means only ONE url/page to rank Reduces overall potential visibility in organic search Essentially means optimizing for fewer keywordsUse a movie per pageAvoid splash pages not ideal for seo provide a link to the home page or other navigation
  • JANETOften used for similar reasons to Flash – page transitionShow example of Taco Bell: approach – Spotify: show how many pages are indexed for Spotify: Activision Destiny the Game: (show how URL changes)
  • JANETExample: Search Mojo’s marketing wallCase study: MazdaUSA (show dealer locate)Result: All 200+ dealers in the US showed up for their target keyword combination (city name+ Mazda) within 30 days.
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  • Transcript

    • 2. SEARCH-MOJO.COM@searchmojo #mojowebinar Janet Driscoll Miller, President and CEO, Search Mojo Follow on Twitter: @janetdmiller Amanda Sides, Account Director, Search Mojo Follow on Twitter: @amanda_sides
    • 3. SEARCH-MOJO.COM@searchmojo #mojowebinar • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media advertising – Online reputation management • Headquartered in Charlottesville, VA – Office in Charleston, SC • Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs • Speakers at SMX Advanced, MarketingProfs, PubCon and more
    • 4. SEARCH-MOJO.COM@searchmojo #mojowebinar
    • 5. SEARCH-MOJO.COM@searchmojo #mojowebinar • Google: – • Bing –
    • 6. SEARCH-MOJO.COM@searchmojo #mojowebinar • Structure • Content • Performance • Forms • CMS Platforms • Parallax
    • 7. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Consolidate www & non-www  Why? Prevent both versions from ranking & avoid possible duplicate content issues
    • 8. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Multiple Domains Subdomains Why? Centralize “link juice” & avoid accidental duplicate content issues Avoid Many Domains Use Subdomains
    • 9. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Include Keywords in URLs Why? Help engines & searchers understand what your page is about before they click
    • 10. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Set-Up Pretty vs. Ugly URLs Why? Improved relevancy & confidence to help with rankings & click-through-rates Ugly Pretty
    • 11. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Avoid Lengthy Pages  Why? Increase number of pages in index & increase ranking potential
    • 12. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Post Fresh Content Why? Engines value fresh, quality content
    • 13. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Reduce Load Times Why? Users/Bots abandon ship, & rankings can be affected
    • 14. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Avoid Duplicate Content Why? Your site could be penalized, resulting in lower rankings
    • 15. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Utilize Structured Mark-Up Why? Call more attention to results & help Google understand context of your content
    • 16. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Set-Up Google Webmaster Tools Why? Find crawl errors, provide Google with & get more information on indexing
    • 17. SEARCH-MOJO.COM@searchmojo #mojowebinar What? Google Analytics Tracking Why? Get valuable insight into site activity & track performance
    • 18. SEARCH-MOJO.COM@searchmojo #mojowebinar • Javascript – Can be indexed… somewhat – Not ideal – Avoid putting very important content only in Javascript (ex: links, navigation) • AJAX – A type of Javascript implementation – Linking to specific content in the AJAX can be an issue
    • 19. SEARCH-MOJO.COM@searchmojo #mojowebinar
    • 20. SEARCH-MOJO.COM@searchmojo #mojowebinar • Can be indexed… somewhat • But not ideal • Don’t put website into ONE Flash movie • Avoid “splash” pages
    • 21. SEARCH-MOJO.COM@searchmojo #mojowebinar • Avoid all content on the same page – Reduces chances of having multiple pages of content rank in search – Means essentially optimizing for fewer keywords • Can be used in a “combination approach” • Or, just fake it well!
    • 22. SEARCH-MOJO.COM@searchmojo #mojowebinar • Search engine bots cannot fill out forms • Content behind forms may not get indexed • Offer bots a way AROUND the form
    • 23. SEARCH-MOJO.COM@searchmojo #mojowebinar 1. Will anything in this design hinder indexing? – How can I circumvent this? 2. Is anything in this design against Webmaster Guidelines?
    • 24. SEARCH-MOJO.COM@searchmojo #mojowebinar • You don’t have to sacrifice good usability for SEO – Sometimes have to just get creative
    • 25. SEARCH-MOJO.COM@searchmojo #mojowebinar View the Online Marketing Institute Class Incorporating Good SEO into Web Designs Get access now: Contact Search Mojo: Looking for help? Sean McCusty 800-939-5938 ext. 116 smccusty@search-
    • 26. SEARCH-MOJO.COM@searchmojo #mojowebinar State of Google Marketing for Nonprofits and Associations August 22, 2013 2:00 p.m. ET Register today at Janet Driscoll Miller President & CEO Search Mojo
    • 27. SEARCH-MOJO.COM@searchmojo #mojowebinar Janet Driscoll Miller Google+: +Janet Driscoll Miller Twitter: @janetdmiller Amanda Sides +Amanda Sides Twitter: @amanda_sides Google+: +Search Mojo Twitter: @SearchMojo Facebook: