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Breaking Down the Buy-In Barrier for B2B Content Marketing

by on Oct 10, 2013

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While more and more B2B marketers are using content marketing and allocating more of their budgets to it, there is still a significant percentage facing the challenge of getting buy-in. There are ...

While more and more B2B marketers are using content marketing and allocating more of their budgets to it, there is still a significant percentage facing the challenge of getting buy-in. There are incredible opportunities for B2B marketers to utilize content to drive more leads and sales – if they can convince the powers-that-be that content marketing will increase the bottom line.

During this webinar, Search Mojo’s Kari Rippetoe will show you how to overcome this obstacle and get the buy-in needed to implement an effective content marketing program.

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Breaking Down the Buy-In Barrier for B2B Content Marketing Breaking Down the Buy-In Barrier for B2B Content Marketing Presentation Transcript