Every B2B company wants to get the greatest ROI out of Google AdWords possible, but if you've exhausted traditional PPC management tactics, what's left? Google AdWords Ad Extensions! Ad extensions are a way advertisers can include additional information in Google text ads. In this session, you'll learn the three main types of ad extensions that offer the greatest potential for click through and conversion for B2B companies: sitelink extensions, product extensions, and phone extensions. Plus, you'll discover a case study from ScienceLogic, who will share how they have used ad extensions to increase the ROI of their Google AdWords campaigns.