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5 Things Your Landing Pages Can Learn From Las Vegas Casinos
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  • Taking Google AdWords for B2B to the Next Level: Using Ad Extensions

5 Things Your Landing Pages Can Learn From Las Vegas Casinos 5 Things Your Landing Pages Can Learn From Las Vegas Casinos Presentation Transcript

  • 5 THINGS YOURLANDING PAGE CAN LEARNFROM LAS VEGAS CASINOSJANET DRISCOLL MILLERNOVEMBER 10, 2011PUBCON VEGAS
  • 1. Keep the promise.
  • 1. KEEP THE PROMISE• Keyword and ad should match• Ad message and landing page message should match• DKI can make this difficult…
  • 2. Layout should drive your conversion.
  • 2. LAYOUT• Less than 8 seconds to make an impression• Make layout simple, easy to comprehend
  • 3. Minimize distractions.
  • 3. MINIMIZE DISTRACTIONS• Consider removing navigation• Minimize outbound links from the page• Focus on main message
  • 4. Reduce barrier to entry.
  • 4. REDUCE BARRIERS TO ENTRY• Keep forms as short as possible• Require the fewest fields possible• Consider the value of the offer compared to the cost of the offer
  • 5. Attract focus to the conversion action.
  • Game House EdgeCraps (double odds) 0.60%Blackjack 0.80%Baccarat (banker) 1.17%Baccarat (player) 1.63%Pai Gow Poker 2.5%Roulette (single zero) 2.7%Three-Card Poker 3.4%Let It Ride 3.5%Sports Betting Game House Edge 4.5%Caribbean Stud Poker 5.26%Roulette (double zero) 5.6%Big 6 Wheel 11.1% to 24%Keno 25%Slot Machines 15%
  • 5. ATTRACT FOCUS• Use complimentary colors to make the conversion action stand out• Design elements also help to point out the conversion action
  • CONTACTSearch MojoJanet Driscoll Millerjmiller@search-mojo.com@janetdmiller@searchmojoblog.search-mojo.comwww.search-mojo.com