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4 Ways to Search Engine Optimize Your Social Media Efforts
 

4 Ways to Search Engine Optimize Your Social Media Efforts

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    4 Ways to Search Engine Optimize Your Social Media Efforts 4 Ways to Search Engine Optimize Your Social Media Efforts Presentation Transcript

    • 4 WAYS TO SEARCH ENGINE OPTIMIZE YOUR SOCIAL MEDIA EFFORTS SARAH LOKITIS SOCIAL MEDIA MANAGER, SEARCH MOJO DECEMBER 6, 2012@LOKITIS #SMX #21B
    • OPTIMIZE SOCIAL MEDIA 1. Integrate keywords 2. Implement Google authorship 3. Add open graph tags 4. Network for links@LOKITIS #SMX #21B
    • 1. INTEGRATE KEYWORDS Figure out what your focus keywords are and… - Integrate on social profiles - Use in status updates - Create tags and categories for blog posts - Incorporate in blog posts and other content@LOKITIS #SMX #21B
    • SOCIAL/SEO PLANNING • Incorporate links to your site and focus keywords in social media and blogging editorial calendar • Share any planned content with SEO team for edits Image: Socialmediaweek.org, U.S. Army, Fletcher Prince@LOKITIS #SMX #21B
    • 2. GET YOUR FACE IN SEARCH RESULTS@LOKITIS #SMX #21B
    • REL=AUTHOR@LOKITIS #SMX #21B
    • AUTHOR SEARCH Image: MarketingLand@LOKITIS #SMX #21B
    • AUTHORSHIP DATA IN WMT@LOKITIS #SMX #21B
    • IMPLEMENTING REL=AUTHOR Step 1: From author name on blog post, link to author page of blog. Add rel=“author” to link. Step 2: On author page, create a link to your Google+ profile. Tag the link with rel=“me”. Step 3: On your Google Profile, create a link to your author page of your blog.@LOKITIS #SMX #21B
    • TEST YOUR MARKUP@LOKITIS #SMX #21B
    • 3. OG: OPEN GRAPH • Be an OG: – Control how your content is shared – Don’t let your content default to title tags and descriptions@LOKITIS #SMX #21B
    • WHAT ARE OPEN GRAPH TAGS? • <meta> tags implemented on the <head> of your website to describe the entity your page represents • Similar to SEO meta tags, allow you to specify how page displays@LOKITIS #SMX #21B
    • OPEN GRAPH TAGS • Ability to customize message for social • Integral to how posts are displayed on Facebook • Character length higher when optimizing for a Facebook share than for search • Select image(s) to draw attention@LOKITIS #SMX #21B
    • WHAT ARE OPEN GRAPH TAGS? The Open Graph protocol defines these properties: • og:title - The title of your object as it should appear within the graph, e.g., "The Rock". • og:type - The type of your object, e.g., "movie". • og:image - An image URL which should represent your object within the graph. The image must be at least 50px by 50px and have a maximum aspect ratio of 3:1. You may include multiple og:image tags to associate multiple images with your page. • og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., http://www.imdb.com/title/tt0117500/. • fb:app_id - A Facebook Platform application ID that administers this page. • og:site_name - A human-readable name for your site, e.g., "IMDb". • og:description - A one to two sentence description of your page.@LOKITIS #SMX #21B
    • @LOKITIS #SMX #21B
    • OPEN GRAPH: VIDEO@LOKITIS #SMX #21B
    • SOCIAL LINKS PROVIDE SEO VALUE More shares = higher credibility = search visibility@LOKITIS #SMX #21B
    • REVIEW YOUR SOCIAL SHARING DATA AddThis: Social Sharing in Google Analytics: Scribd.com:@LOKITIS #SMX #21B 18
    • 4. NETWORK FOR LINKS@LOKITIS #SMX #21B
    • USE SOCIAL MEDIA TO… Image source: Emergence Media@LOKITIS #SMX #21B
    • HOW SOCIAL AND SEO WORK TOGETHER – FOR BUSINESS: • owning branded search results • building links • sharing digital content • connecting with current customers/influencers@LOKITIS #SMX #21B
    • THANKS! Sarah Lokitis Social Media Manager, Search Mojo slokitis@search-mojo.com 800-939-5938 x108 @Lokitis