4 Ways to Search Engine Optimize Your Social Media Efforts

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4 Ways to Search Engine Optimize Your Social Media Efforts

  1. 1. GOOGLE+ AND +1: OFF-NETWORK JANET DRISCOLL MILLER SEARCH MOJO DECEMBER 5, 2011
  2. 2. • If rel=author is implemented, add authors to your circles direct from search results. GOOGLE+ • Public statuses are shown in organic search results.
  3. 3. +1 PRIMER • Similar to the Facebook “Like” button • Appear on: – Organic results – Paid results – Google+ statuses – Some web pages • Still gaining traction
  4. 4. +1 BUTTONS IN ORGANIC RESULTS
  5. 5. +1 BUTTONS IN ORGANIC RESULTS
  6. 6. +1 BUTTONS IN ORGANIC RESULTS
  7. 7. +1 BUTTONS ON GOOGLE ADS
  8. 8. +1 BUTTONS ON GOOGLE DISPLAY ADS • Available for ads on the display network. • Can currently “opt out” of +1s on display network. • Set in Campaign settings.
  9. 9. ADWORDS SOCIAL EXTENSIONS • Just launched by Google • Low adoption rate thus far • Uses aggregate of all +1’s for the site • Several steps to activate: – Have a Google Business Profile – Add a custom link – Add Google badge to website https://developers.google.com/+/plugins/badge/config – Activate in AdWords
  10. 10. +1 BUTTONS ON CONTENT • Add code to website pages • http://www.google.com/webmasters/+1/button/
  11. 11. CASE STUDY: FACEBOOK LIKES
  12. 12. MEASURING +1’S • Google Webmaster Tools – Search Impact – Activity – Audience
  13. 13. MEASURING +1’S • Google Analytics – Engagement – Action – Pages
  14. 14. MEASURING +1’S • Google AdWords (social extensions) – Apply +1 annotations column – Three types: • No annotations • Basic annotations • Personal annotations
  15. 15. WHAT ABOUT THE FUTURE?
  16. 16. THE FUTURE? http://www.google.com/s2/u/0/search/social
  17. 17. THE FUTURE?
  18. 18. THE FUTURE?
  19. 19. THE FUTURE? • While Facebook relies on users to TELL it what they like, Google will determine it based on social circle and search history. Social Circle Search History More Effective Personalization
  20. 20. THE FUTURE? Social Circle Search History Most Effective Personalization Mobile Location Websites (Chrome)
  21. 21. GOOGLE+: WHAT’S TO COME?
  22. 22. +1S: WHAT’S TO COME? • Google+ • +1s may become: – Part of the organic algorithm – Part of quality score • More ad personalization based on what Google learns from you and your social network (powered by Google+)
  23. 23. WHAT SHOULD YOU DO NOW? • Create a Google+ Business Page • Add the +1 button to your website • Consider activating/testing social extensions in Google AdWords
  24. 24. CONTACT Janet Driscoll Miller jmiller@search-mojo.com 800-939-5938 x101 Google+: +Janet Driscoll Miller (and +Search Mojo) Twitter: @janetdmiller Facebook: www.facebook.com/SearchMojo

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