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11 Best Practices for Better Converting PPC Landing Pages
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11 Best Practices for Better Converting PPC Landing Pages


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Are you frustrated by spending your budget dollars on PPC to see only a small percentage of that expensive traffic convert? Are you looking for ways to improve your PPC landing pages but have run out …

Are you frustrated by spending your budget dollars on PPC to see only a small percentage of that expensive traffic convert? Are you looking for ways to improve your PPC landing pages but have run out of new ideas? In 11 Best Practices for Better Converting PPC Landing Pages, online marketing experts Amanda Chaney and Jenny DeGraff review some best practices for improving PPC landing pages. Watch this webinar to learn how to improve content, gain new testing ideas, and reach the ultimate goal of increased landing page conversions.

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  • Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective, according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.Since they are so important, it’s worth quickly defining what a landing page actually is:From a web development/technical standpoint: A landing page consists of the same basic elements as any other web page (HTML, CSS, content copy, images, videos, etc.)From a business standpoint: It’s a web page that asks users to perform a specific task such as purchasing something or subscribing to an email mailing list.From a user standpoint: It’s a page they see after clicking on a hyperlink on another site (Google searches, a URL contained in a tweet, banner ad, etc).Reasons for creating a landing page are:Get people to sign up (whether it’s for an account, a newsletter, etc.)Sell a specific product in a specific situation (like a sale or a promotion)Get people to download a product or assetNow let’s talk about important components and factors of a good landing page design.
  • One thing to consider when working with PPC landing pages is to be sure your message for searchers is consistent throughout the search path.The searcher inputs something like “guidestar premium.” You show them an ad that promises them they can find information about GuideStar Premium reports. Be sure that the page they land on gives them the information they were promised. If you don’t they’ll likely abandon and head back to search results for another option.Be sure searchers know they’ve made the right decision clicking on your ad and have come to the right place for what they need.
  • One way you could get dinged with a mis-matched messaging issue is through the use of Dynamic Keyword Insertion. Here’s an example of a local car dealer in our area. The search “gmc minivan” triggers an ad that includes the mention of “minivans.” Once you click through, the landing page doesn’t actually have minivans listed, but SUVs and trucks. If you were the searcher, you’d most likely abandon at this point and head back to the search results to find a better option.
  • In THIS example, you can see the same search query, “gmc minivan.” If you check out the CarMax ad, it also references minivans. Clicking through this ad takes you to a CarMax landing page where you can then search for minivans in your area, giving the searcher exactly what they were looking for.
  • (Basic)A really quick way to be sure you are matching your messages is to avoid using the homepage whenever possible. Simply land on a deeper page on the site that includes the specific information promised in each ad. If you have your AdWords campaigns set up well, you should be able to easily choose a landing page on your site (other than the homepage) based on each ad group.(Advanced)Now, a more advanced solution, and what we recommend, is to create custom landing pages. This way, you not only have control over what information each page includes, but you can also insert dynamic content to match the messaging all the way down to the keyword level, increasing chances of conversion.
  • Most people will abandon your landing page within 8 seconds, so your headline is often your one and only shot at convincing them to stick around. Yourheadline should send the main message of what to expect in the landing page and it lets the visitor know that they’re in the right place.So be clear and concrete in what you’re offering and what they’ll get out of the deal. If you can’t summarize what the user will get from you in five words or less, keep workinguntil you can.
  • When writing your headline remember to: Beginner Keep your headline short and direct. Don’t waste the user’s time, give the user an idea of what they can achieve on the landing page as quickly as possible.In most cases, cute or clever wording doesn’t convert. People won’t work that hard to figure out what you’re trying to say. Be specific, be brief, and be compelling.Design to grab the viewer’s attention. Use a large font and place your headline prominently on the page. The headline should be at the top of the web page, where Internet users expect it to be.A great Advanced option for headlines is to load them dynamically:Using dynamic headlines on your PPC landing page is a great way to better target what the user is actually typing in the search box.  Dynamic headlines are generated by tracking URLs that will insert the specific keyword into the headline or even swap out the entire headline based on a keyword. If the page headline is more targeted to what the user typed in the search, they’re much more likely to continue reading and complete an action.
  • So,you’re getting people to your site, now you want to keep them there. By using trust symbols and security badges you can enable the visitor to trust that they are on a quality site and they can continue buying your product or filling out your form with confidence.Here’s an example landing page for Share Our Strength, an organization fighting to end child hunger. You can see secure server and SSL Certificate badges as well as a reference to the ConAgra Foods Foundation which is one of their sponsors.
  • Some Basic Tips you can probably implement right now:-Definitely link to your privacy policy. This will give those hesitant visitors an outlet to find your specific policies regarding privacy issues.-Show client logos on your landing page to provide visitors with an idea of other companies that already use and trust you.-Most sites with form or checkout capabilities already have security measures in place; so just be sure to show those certificates and badges near the forms so that users are reminded that it’s a secure process.-Provide social cues for those who like to know others have liked or shared the content. Everyone likes to know what their friends think, so social signals do provide some level of confidence and credibility for users.
  • More Advanced tactics that you can start planning for now, and implement later:-Get testimonials from loyal customers or clients and put those great quotes right there for everyone to see.-Soliciting reviews takes a little more work, but if you can get those reviews on your site, users will be reassured that others before them had a good experience on the site. Reviews could vary from just a 1-5 star rating system to leaving reviews and comments right there on the page about the specific product.- Another option is to include mentions of any awards you may have received as another vote of confidence. -If you’re company has been mentioned on other reputable sites or publications, be sure to mention that on your landing page. Seeing that you are a well-known and recommended company from third party sources can go a long way in convincing a user to continue using you as their choice for purchase.
  • The next important consideration is your content.There’s more to a great landing page than just the copy. But without solid, clear, focused writing, you might as well send people to your homepage.
  • Great landing page copy has as much to do with word choice and sentence structure as it does with presentation. To present your copy so that its easy to take in and will keep them from clicking 'back' in their browser:BASICShorten Your Copy:A landing page with lots of explanatory text will not only overwhelm the reader, but it also buries the value of your offer.Keep your landing page description short enough that your visitors can quickly read and understand what your offer is about, and be enticed to convert. Make the Value Clear:Does your landing page make it obvious what your prospects will get out of redeeming your offer? It's not just enough to tell them what asset or item they'll receive, you need to emphasize the value in it. Remember, you're trying to convince your landing page visitors that filling out a form and providing their personal information is worth what they'll get in return.Break up your text: Separate your landing page text into bite-size chunks that are easily scan-able, with headers of varying sizes, bold text, italics, numbered and bulleted lists, to make the content easier to consume. Visitors won't read every word you put on the page. So put your most important points at the beginning of chunks of text, or formatted with bolds, bullets, or the other noted formatting devices to ensure what information your visitors should read gets its due attention.Proofread: This does need any explanation, really. Because you're using your landing page copy to convince people to give away their personal information to you; visitors will be far less likely to do this if your landing page copy is riddled with errors. Look for accuracy in spelling, grammar, consistency, and facts.We also love using dynamic and interactive content
  • ADVANCEDDynamic Content: In addition to using dynamic headlines, consider swapping out images or content parts based on the segment you are targetingIn this example we have created 1 landing page that provides the same content for audiences searching for individual and family healthcare. However if their keyword is family we switch out the photo, preselect the family button and display the family information fields that would otherwise be hidden on the default for individual page. This makes the page a little more relevant to that visitor.
  • ADVANCEDInteractive content Uses advanced features such as tabs , (CLICK) , , (CLICK) accordions, rotators, swipes, pop-ups, (CLICK) lightboxes toincrease page real estate efficiently as well as provide on-page content exploration.
  • Always try to place your form or conversion action above the fold, meaning, you don’t want users to have to scroll down the page to find the conversion action. A lot of people don’t like scrolling or have smaller laptop screens than others and may not see the most important part of the landing page right away. You want to immediately put the focus on the conversion action, so be sure it’s above the fold.
  • While this is considered a best practice, you should absolutely test to find out what works best for you. (Basic)A simple way to do this is to keep all the content and conversion actions the same, just test a new version with a shifted layout, moving the form up above the fold. (Advanced)A more advanced way you can improve the page and shift the form above the fold is to shorten the form, which we’ll discuss later on, which can move the bottom portion of the form and submit button to above the fold. Another way to fix this problem is by further customizing your landing page for paid search, like simply removing navigation, header bars & images, as well as any other unnecessary distractions. Doing so will shift everything up on the page, automatically putting more of the quality aspects of the page above the fold.The example shown is a landing page for Marketo. Here you can see a very clean & simple design, putting the focus mainly on the conversion action. The form only has 5 fields, easily placing it above the fold in this instance.
  • Every landing page should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time. A call to action should clearly ask and compel the user to take this specific, desired action.Having an effective call to action is essential to every landing page.
  • When writing your call to action you should:Be clear. Be direct by succinctly stating what action the user should take and what the result of the action will be.[CLICK]Limit the number of call to actions. By only having oneprimary call to action, you can focus on getting the user to take the preferred action you want as quickly as possible.[CLICK]Have supporting information ready and close by. Users need to be compelled to take action, make sure you have things on the landing page that encourage them to perform your desired action.ADVANCEDThe last barrier to receiving a brand new lead is clicking the "Submit" button.Your form button should contain active and instructive language that tells the user exactly what to do. "Submitting" a form doesn't mean all that much, but pressing a button that says ”Schedule your appointment” [CLICK] tells users that by clicking, they are not just submitting their information into the universe, but instead will get the results promised by our CTA. Also, keep in mind that a well designed button will help attract attention to the call to action and make users notice where the button is upon landing. Odd button shapes work well. Also, don’t skimp on button size and don’t be afraid to test location.
  • Following suite with Jenny’s last tip, be sure to remove any unnecessary distractions on the page. Things I’m referring to, you may not consider to be distractions. We consider distractions anything on the page that takes the focus away from the main conversion action. If you want someone to make a purchase, don’t focus too much on enewsletter signups or taking a survey. Distractions that could be removed are things like navigation bars at the top, big buttons for things that are not the main conversion, and big bulky banners at the top of the page. Your goal with this landing page is to convert the searcher. You can provide more information on the page, and give them the option to escape back to your main site through the logo or smaller footer links, just don’t give them the opportunity everywhere they turn. Keep them in the conversion funnel as best you can.Here you can see an example using a former client of ours. This page you see here is the Proliance software page on their website. For PPC purposes, we simplified the page to only include necessary aspects to help convert the user.
  • Easiest to remove are things like banners at the top of the page. While it may look nice and help you with branding efforts, it’s definitely not necessary to keep users on the conversion path. Here you can see an example using the same client just mentioned, Meridian Systems, who sells construction planning software. In a simple A/B Landing Page test, they increased conversions 40% simply by removing the blue banner at the top of the page. It took away a little bit of distraction and also shifted the content up higher on the page.
  • We humans are visual creatures, so it's no wonder we've seen an increasing emphasis on visuals in marketing lately. So after content, the design of your landing page should take a significant consideration. Its important to ask yourself, does my landing page look like it's maintained by a reputable business? Professionalism extends beyond spelling and grammar – the layout and design of your landing page can have a subconscious effect on your visitors that makes them feel uncomfortable filling out your form.
  • The most important design consideration is Consistency of look and feel. As you’ve already learned from Amanda, the most elemental conversion principal is what’s known as message match. This two-way concept also applies to the visual brand connection from landing page to website.I wouldn’t recommend making a significant stylistic or brand change to the design of your landing page. It’s important to keep it consistent with what your main website represents and what people have experienced in the past. Failing to match your company’s tone and design aesthetic on your landing page can confuse visitors and lead them to bail out.Also keep in mind, that even though you've explained what the offer is and the value they'll get from it through your copy, it can still seem like a mystery to your visitors. Including a visual that more tangibly shows the visitor what they're actually going to getis an easy upgrade. Remember, they don't say "a picture is worth a thousand words" for nothing. Whitespace is my favorite and usually the most underappreciated design tool, especially in web design. As you all know,visitors don’t read, they scan the text to determine if the page is relevant to their goal or not. Clean use of space allows visitors to scan and understand key messages.Design wins. Great looking pages convey expertise and professionalism. They create trust and security simply by being better than the other options out there. So pay attention to design. The quality of design transfers to the quality of the product or service the visitor is considering. A bad design can hurt conversion for an amazing product or company. A great design can super-charge your conversions.
  • If a searcher gets to a landing page, it doesn’t matter how compelling the headline and body copy are, if the form is a lengthy one, they may shy away and revert back to search results to find one of your competitors. Shortening a form is something you really want to consider doing; include only the information you need at that point in the sales cycle, and gather more information later on.
  • In a study done by Marketing Experiments, data showed a 300% increase in conversions simply by reducing a form with 9 fields down to 3.
  • (Basic)The easiest way to shorten an existing form is to remove any fields that are not absolutely required. So what happens if you do need all of them? Break your form into two or more parts, including basic information fields like name and email address on the initial landing page, then put the remaining fields on the next page. In tests that we’ve performed internally, 42% of visitors end up filling out the second form, even though it’s not required.Here you can see an example of a company that sold used textbooks for college students. Instead of having everything for the check-out process on one page as part of one lengthy form, we edited the process to be 5 steps. This allowed users to understand how many steps they had left, and broke it up into manageable sections.(Advanced)Another, more advanced option is called “progressive profiling.” This allows you to serve up fields based on the user’s history with your site. If they’ve come once before and given you their name and email address, this time, get their company name and phone number. The more they visit your site the more information you’ll have about them and can base your sales tactics on that information. You can also gather pieces of information in stages during the same visit to serve up the next page according to what they input previously.Marketing Automation Tools such as Marketo & Eloqua offer this type of feature.
  • To give you an example of how well progressive profiling can work, here’s an example of a former client of ours, Raxco Software. Searches for “derag solution” didn’t show us the actual intent for which type of solution the user needed, so you gather one bit of information from them on step 1, then based on that choose the option you’d like in step 2 … 
  • Then, gave them the form to sign-up and get a free download in step 3, again, based on that first information collected. By breaking up this conversion path and gathering information in steps, serving up forms according to users’ needs, conversions ultimately increased by 23%. There are many ways to utilize progressive profiling, this just being one example.
  • As you know, not all visitors are the going to act the same, have the same buying criteria, needs orrequirements. So how do you handle the folks who haven’t made their search needs perfectly clear?
  • Because the highest conversions are seen on targeted landing experiences, it is important to handle even broadest search queries with the same relevancy concerns. Before asking the visitor to convert on an action that isn’t relevant or is too broad, you can use conversion paths to have the visitor determine what they want to do next. Ask a couple general questions to self-identify the visitor, then take them to an offer that is relevant to them.
  • A great example of this is if someone searched for charlottesville hungry children. This is a very broad search, they could either be interesting in volunteering to help the hungry children or they may be interested in donating to help. Since we can not tell either way by the search, we landing them on this page. And from there can decide where they want to go.By asking for a very small commitment of information, we have just learned a lot about this visitor without them realizing it. We have also just reduced perceived barrier to conversion, because they’ve already made a small investment by just clicking to the next page. But because you have just increased relevancy and specificitiy of the content, you have also increased the odds of conversion.
  • One simple way to test your landing pages is through an A | B Test. An A|B Test is just a test of one version of a page against another version of that same page.Here are some suggestions of things you could start testing:-Button Color or Text-Headlines-Images Vs. Videos-Form Length & Form Location-Utilizing Trust Symbols-and other things like testing Conversion processes…and those are just to name a few…
  • To show how we’ve used landing page testing internally, here’s an example of the Webinar landing page for this very webinar. As you can see here, we simply ran a test changing the format of the headline, with an end result of the page without the extra lines of headline resulting in a 34% increase in registrations.
  • So, no matter what you decide to do with your landing pages, always be testing them. You always want to strive to improve the performance of your landing pages. Even if you’ve dramatically improved results, don’t stop there, keep testing here and there and see if you can develop an even better version of your landing page.Take a note from Lowe’s on this one and “Never Stop Improving.”
  • Amanda:So in conclusion, here’s a recap of the 11 best practices for PPC landing page optimization:Alternate Amanda/Jenny:Match Your Messages – In regards to your landing pages, be sure to keep the promises you make to searchers in ads to avoid abandonment.Compelling Headlines – Make sure your headlines are short, direct and set expectations for what your visitor will get out of the page.Make People Feel Good – Use trust symbols to give searchers confidence that your site is a trustworthy and credible one.Content – Present your content in bite-size chunks with a focus on the value of your product. And don’t forget to proofread!Above the Fold – Try to avoid scrolling by including the most important aspects of your landing page, such as conversion actions, above the fold.Make it Easy to Convert – Limit the number of conversion actions on one page, make sure the requested action is clear and use that action on your CTA button.Remove Distractions – Keep searchers in the conversion funnel by removing any unnecessary distractions from your landing pages.Layout & Appearance – Keep your landing page design consistent with your brand aesthetic, be sure to include a visual of your offer and don’t be afraid to use whitespace.Keep Forms Short – Keep searchers engaged by shortening up your forms. Remove unrequired fields or break forms up into multiple parts to entice users to convert.When Search Intent Isn’t Clear – Don’t use one-size-fits-all method for your landing page, create a conversion path to filter your visitors down to an offer that is most relevant to them.Always Be Testing – Always, always, always test your landing pages. Make it a goal to Never Stop Improving.
  • If you need help with your landing pages. Call me today!
  • Transcript

    • 1. HIT THE ROI JACKPOT!11 BEST PRACTICES FOR BETTERCONVERTING PPC LANDING PAGESJenny DeGraff, Web and Graphic DesignerAmanda Chaney, Account Director
    • 2. FOLLOW ALONG #MOJOWEBINAR Follow us at: @SearchMojo @JennyDeGraff @amandadchaney@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 3. ABOUT SEARCH MOJO • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media monitoring • Located in Charlottesville, Va. • Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal • Speakers at SMX Advanced, PubCon and Search Engine Strategies@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 4. OUR CLIENTS@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 5. WHAT IS A LANDING PAGE? • 92% of marketers reported that dedicated landing pages were effective* • What is a Landing Page? • Why would you use a Landing Page? *MarketingSherpas 2011 Landing Page Optimization Benchmark Report.@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 6. 1. MATCH YOUR MESSAGES • Keep your message consistent • Searchers feel they are in the right place@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 7. MATCH YOUR MESSAGES@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 8. MATCH YOUR MESSAGES@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 9. MATCH YOUR MESSAGES• Basic Land on most relevant page – Try not to use homepage • Advanced Create custom landing pages – Tailor message to each ad group – Dynamic content to further customize@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 10. 2. WRITE COMPELLING HEADLINES • Most people will abandon your landing page within 8 seconds • Headlines have only one task: to entice the site visitor to stay on the landing page@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 11. COMPELLING HEADLINES • Basic: – Keep your headline short and direct – Design to grab the user’s attention • Advanced: – Consider relevant and specific keywords – Use dynamic headlines@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 12. 3. MAKE PEOPLE FEEL GOOD • Use trust symbols to give visitors confidence that you are a credible site.@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 13. MAKE PEOPLE FEEL GOOD@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 14. MAKE PEOPLE FEEL GOOD@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 15. 4. CONTENT • There’s more to a great landing page than just the copy. But without solid, clear, focused writing, you might as well send people to your homepage.@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 16. CONTENT • Basic: – Shorten your copy – Make the value clear – Break up text – Proofread and copyedit@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 19. 5. POSITION CONVERSION ABOVE FOLD • No conversion actions below the fold • Avoid scrolling when possible • Cut down on content, or experiment with what aspects you can leave out & keep conversion-rate up.@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 20. POSITION CONVERSION ABOVE FOLD@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 21. 6. MAKE IT EASY TO CONVERT • A call to action provides… – Focus to your site – A way to measure your sites success – Direction to your users@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 22. CREATE A CLEAR CALL TO ACTION • Clear calls to action (CTA) • Limit the number of CTAs • Supporting information@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 23. 7. REMOVE DISTRACTIONS • Eliminate unnecessary distractions – Navigation Bars – Extra buttons that are not main conversion@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 24. REMOVE DISTRACTIONS Conversions increased 40%@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 25. 8. LAYOUT AND APPEARANCE • We humans are visual creatures – Think about all those infographics, memes, and the rise in visual-centric social networks like Pinterest.@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 26. LAYOUT AND APPEARANCE • Basic: – Message match your design – Add a visual element – Leave plenty of whitespace • Advanced: – Design wins@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 27. 9. KEEP FORMS SHORT • Shorter forms = higher conversion rates • Long forms scare users away@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 28. KEEP FORMS SHORT • Reduced 9 form fields to only 3 Landing Page Conversion Long Checkout 0.26% Short Checkout 1.04% Increase 300% Source: Marketing Experiments@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 29. KEEP FORMS SHORT • Basic: Remove “not required” fields – Need all of them? Have a long check- out process? Consider two(or more)- part form • Advanced: Progressive profiling – Your Marketing Automation Tool may allow for this – Tailor forms based on user’s history with you@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 30. PROGRESSIVE PROFILING@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 31. PROGRESSIVE PROFILING 23% Increase in Conversions (Downloads)@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 32. 10. WHEN SEARCH INTENT ISN’T CLEAR • All visitors are not the same • So how do you handle leads don’t fall clearly into your segmentation buckets based on their search keywords?@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 33. WHEN SEARCH INTENT ISN’T CLEAR Initial Landing Page Landing Option 1 Option 2 Page Option Option1a Option1b 2a@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 34. WHEN SEARCH INTENT ISN’T CLEAR@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 35. 11. ABT – ALWAYS BE TESTING • A|B Testing – Test one version of a page against another version of that page – Button color – Trust symbols – Headline text – Light box vs. taking them – Navigation vs. No off-page Navigation – More/Less content – Hero Shot Image vs. – Content itself Video – Form location – Form length – Multi-step LP vs. one – Button text page@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 36. ABT – ALWAYS BE TESTING Conversions up 34%@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 37. ABT – ALWAYS BE TESTING • No matter what you do, always be testing Like Lowe’s recommends, “never stop improving.”@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 38. 11 LANDING PAGE BEST PRACTICES 1. Match Your Messages 2. Compelling Headlines 3. Make People Feel Good 4. Content 5. Above the Fold 6. Make it Easy to Convert 7. Remove Distractions 8. Layout & Appearance 9. Keep Forms Short 10. When Search Intent Isn’t Clear 11. Test!@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 39. NEED LANDING PAGE HELP? Want to work with us & improve your PPC landing pages? CONTACT: Janet Driscoll Miller President, CEO & Sales 800-939-5938 x 101@searchmojo #mojowebinar SEARCH-MOJO.COM
    • 40. CONTACT Jenny DeGraff Amanda Chaney 800-939-5938 x118 800-939-5938 x105 LinkedIn: LinkedIn: Twitter: Twitter: @JennyDeGraff @amandadchaney Google+: Google+: 021227329/posts 5406918227983/posts@searchmojo #mojowebinar SEARCH-MOJO.COM