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10 Tips for SEO Friendly Redesigns

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Avelyn Austin of the search engine optimization firm, Search Mojo, shares her top 10 tips for maintaining rankings and SEO efforts during the website redesign process. July 29, 2010

Avelyn Austin of the search engine optimization firm, Search Mojo, shares her top 10 tips for maintaining rankings and SEO efforts during the website redesign process. July 29, 2010

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    10 Tips for SEO Friendly Redesigns 10 Tips for SEO Friendly Redesigns Presentation Transcript

    • Micro-Webinar:10 Tips for SEO Friendly Redesigns
      Presenters: Avelyn Austin
      Moderator: Renee Revetta
      #RedesignMojo
    • Follow along #RedesignMojoFollow us at:@SearchMojo@AvelynAustin@ReneeRevetta
      #RedesignMojo
    • About Search Mojo
      Search engine marketing firm founded in 2005
      Search engine optimization (SEO)
      Pay-per-click advertising management (PPC)
      Social media monitoring
      Located in Charlottesville, Va
      Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal
      Speakers at PubCon and Search Engine Strategies
      #RedesignMojo
    • Our Clients
    • 10 Tips for SEO Friendly Redesigns
      #SocialMojo
    • Tip 1: Run a benchmark report
      Check your current keyword rankings
      Rank Checker:
      http://tools.seobook.com/firefox/rank-checker/
      Check your current inbound link counts
      Yahoo! Site Explorer:
      http://siteexplorer.search.yahoo.com/
      Check your current Analytics
      Consult your Google Analytics
      Webmaster Tools
      #RedesignMojo
    • Tip 2: Have open communication with all parties involved
      Make sure all necessary parties are on the same page:
      SEO Department
      Marketing
      Designers
      IT
      It easiest to make changes before a site is live.
      #RedesignMojo
    • Tip 3: Evaluate your technologies and program accordingly
      Use Flash or Javascript wisely
      Search bots cannot read or index text that is in Flash or Javascript
      When using Flash or Javascript
      Use <noscript> tags to tell the search bots what text is shown within.
      #RedesignMojo
    • Tip 3: Evaluate your technologies and program accordingly
      #RedesignMojo
    • Tip 4: Leave the old & new sites up when changing IP addresses
      Changing servers?
      Leave both servers up for 2-4 weeks so that search bots may re-crawl your site and find the new location
      Serves as a “Change of Address” notification
      If both servers are not left up, Google may think that the site has been taken down and ranking may be lost.
      #RedesignMojo
    • Tip 5: Implement 301 redirects when changing filenames
      Changing any page filenames?
      Implement 301 permanent redirects
      Tells the bots where the information has been relocated to
      Should be implemented when a filename changes or when a page is removed
      Retain some link juice that the page had
      Takes your searchers to the new location of information automatically.
      #RedesignMojo
    • Tip 6: Choose the right content management system (CMS)
      When choosing a CMS, make sure you can create unique:
      Title tags
      Meta keyword tags
      Meta description tags
      For each page.
      #RedesignMojo
    • Tip 7: Incorporate CSS in an SEO-friendly manner
      Stylesheets make web design consist and easy, but use the appropriate H tags
      H1, H2, etc. tags tell the search bots what the important topics are on the page
      A CSS tag named “headline” means nothing to the bots.
      #RedesignMojo
    • Tip 8: Consider subdomainsvs subdirectories when appropriate
      Subdomains allow companies to have more than 2 listings for a single search
      Equals more visibility
      Consider subdomains for:
      Blogs
      Example: blog.search-mojo.com vs. www.search-mojo.com/blog
      Different departments within a large company
      Example: business.university.edu
      Example: oncology.hospital.org
      #RedesignMojo
    • Tip 9: Repurpose the SEO work already done
      Don’t waste time reinventing the wheel.
      Use the SEO work you’ve already done.
      Include keyword phrases within the new copy
      Use title tags, meta tags, etc that have been optimized
      #RedesignMojo
    • Tip 10: Monitor your rankings
      The new site is live, now what?
      Refer back to the benchmark report
      Run rankings daily for 2 weeks
      Determine if rankings are at least being retained
      After the 2-4 week overlap you should be safe to take down the old site.
      #RedesignMojo
    • Contact Information
      Avelyn Austin
      Sales Consultant
      aaustin@search-mojo.com
      800-939-5938 x106
      @AvelynAustin
      Renée Revetta
      Social Media Specialist
      rrevetta@search-mojo.com
      800-939-5938 x107
      @ReneeRevetta
      www.search-mojo.com
      blog.search-mojo.com
      #RedesignMojo