Promoted Video   May 2011
Promoted Video
What is a Promoted Video Ad?                                    Thumbnail                               Either video thumb...
W h e r e d o y o u p la c e a  P r o m o t e d V id e o a d                                 4
W h e r e d o y o u p la c e a  P r o m o t e d V id e o a d  Source: UK consumption study, May 09.
P r o m p t u s e r s t o a c t io n a f t e r   s e e in g y o u r a d
F u ll C ir c le P la n h o w t o in t e r c e p t , a n d g u id e   t h e u s e r AdWords r n e y              Use j o u...
H o w t o m e a s u r e e f f e c t iv e n e s s U s e Yo u T u b e In s ig h t t o t r a c k   a n d o p t im iz e
What does Promoted Video bring to the YouTubeChannel?   A promoted videos bedrock account would be used to maintain commun...
Promoted Video allows for targeted & broadexposure                    youtube.com::pyv-top-right-homepage
Boosts low view videos & encouraging conversation                    DCUO PYV began                      on 10th Jan
Build your keywords using Google KW tool…
…and YouTube kw toolhttps://ads.youtube.com/keyword_tool
Why: Achieve Objectives using Videos         Buzz             Engagement               Education    Drive awareness    Sta...
We can do more on YouTube
We can do more on YouTube
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Promoted Videos for YouTube

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  • Clicks user through to your video. Either at: The watch page The channel
  • Brand Keyword: Own your brand territory on the Search page by targeting brand keywords. Be present when users look for related content. Currently, the brand results are US based.
  • Prompt the user when they’re already viewing related premium content. Target your ad based on keywords the video is tagged with.
  • After clicking on a Promoted Video, the user is taken to a watch page where advertisers can add a call to action overlay to their video
  • Recap of what was said last year.
  • Across the product launch life cycle, we will want to do a combination of targeted and broad exposure.
  • DCUO 6 minute video was available from 21 st Jan, but it was only through running PYV for one week were we able to get the video seen by both a targeted audience (contextually targeted) and the YouTube general audience (Homepage targeting). 57k of the 67k views came from our 1 week’s worth of activity. The comments began in line with the beginning of PYV and stop at the end of PYV. The ability to
  • Recap of what was said last year. Buzz: Depending on target market, you can bid on terms with a demographic mindset. E.g. bid on Xfactor if you’re releasing SingStar Engagement: All people to leave messages. Respond to them (not as an official user – could lead to abuse). Have a link to official site, facebook etc. Education: Widens the knowledge of the market to your product/brand Conversion: Depending on objective, you can direct people to a retail page, pre-orders, demo download, voucher downloads.
  • Transcript of "Promoted Videos for YouTube"

    1. 1. Promoted Video May 2011
    2. 2. Promoted Video
    3. 3. What is a Promoted Video Ad? Thumbnail Either video thumbnail or icon from channel Ad Text Easy to create standard 3 line text ad Auction Set your max bid to improve positioning
    4. 4. W h e r e d o y o u p la c e a P r o m o t e d V id e o a d 4
    5. 5. W h e r e d o y o u p la c e a P r o m o t e d V id e o a d Source: UK consumption study, May 09.
    6. 6. P r o m p t u s e r s t o a c t io n a f t e r s e e in g y o u r a d
    7. 7. F u ll C ir c le P la n h o w t o in t e r c e p t , a n d g u id e t h e u s e r AdWords r n e y Use j o u to create campaign Place ads against Place ads on Search Results Partner Watch pages Add Call to Action to Video on Landing page Drive traffic to your site
    8. 8. H o w t o m e a s u r e e f f e c t iv e n e s s U s e Yo u T u b e In s ig h t t o t r a c k a n d o p t im iz e
    9. 9. What does Promoted Video bring to the YouTubeChannel? A promoted videos bedrock account would be used to maintain communication with user. Elements of a brand channel are benefits to such activity also:
    10. 10. Promoted Video allows for targeted & broadexposure youtube.com::pyv-top-right-homepage
    11. 11. Boosts low view videos & encouraging conversation DCUO PYV began on 10th Jan
    12. 12. Build your keywords using Google KW tool…
    13. 13. …and YouTube kw toolhttps://ads.youtube.com/keyword_tool
    14. 14. Why: Achieve Objectives using Videos Buzz Engagement Education Drive awareness Start a conversation Inform your customer and interest with your customers about your business Conversion Drives sales
    15. 15. We can do more on YouTube
    16. 16. We can do more on YouTube
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