Google + 2012 Now and Future Trends
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Google + 2012 Now and Future Trends

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Google Plus - Now and the Future areas you should look to develop from Mark Mitchell at SMX Stockholm

Google Plus - Now and the Future areas you should look to develop from Mark Mitchell at SMX Stockholm

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  • 1.  Making  the  most  of  Google  +  for  your  brand  16th  October  2012  10.00-­‐10.45      Produced  by  Mark  Mitchell,    Director  of  Client  Services  EMEA,  Brightedge  
  • 2. Quick  Introduc-on  @searchmitch  
  • 3. AlternaKvely  J  Or  Connect  with  me  on  Google  Plus    h9ps://plus.google.com/u/0/110444020499882124612/posts          
  • 4. Its  been  an  interesKng  year  
  • 5. ConKnued  G+  Growth…   400 million 250 million 170 million 90 million 40 million 10 million 0June July October January 2012 April June September
  • 6. Brands  are  engaging  more..  
  • 7. Google  +  touches  every  part  of  the  Google  plaPorm   Search Video Mobile Display Offers Local+People +Sharing +Relationships +Recommendations Friends 2860
  • 8. Some  recommendations  
  • 9. 1.  You  need  to  be  in  to  win  it  
  • 10. 2.  Provide  rich,  relevant  and  real  Kme  results   Google+ Posts in Search Discoverability for your Real-time content Your followers may see Google+ Page If you post frequently on content you’ve posted on Users can click through to Google+, users may see your Page when it’s your Page, right from the your most recent post right relevant to their search search results page in search terms
  • 11. 3.  Significantly  can  Influences  PPC  performance  Manage  an  ac-ve  Google+  Page  and  surface  recommenda-ons  at  the  moment  of  intent   5 -10% avg. search ad CTR uplift Android Phone | Example.com www.example.com Save Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this from social extensions 9% lift 22% lift
  • 12. 4.  Regular  content  and  posKng  strategy  
  • 13. 5.  Track,  measure  and  aligning  content  by  keywords   G+ Data (PPC and SEO) Content Measure
  • 14. PREDICTION  PPC  will  see  more  G+  buying  influence  –  audience  +  keyword  
  • 15. 6. Hangouts drive richer engagement with your brand  Brand Awareness  Product Launch  Driving Conversions   (Coca-Cola)   (Fiat)   (Macy’s)  Customer Support  Loyalty/Retention  Reputation Management   (Samsung)   (Cadbury)   (Tiger Woods)
  • 16. 7.  Create  your  brand  rel  =  authors  
  • 17. 8.  IdenKfy  influencers  
  • 18. 9.  Migrate  and  leverage  your  social  properKes  
  • 19. Extra  reading  –  FantasKc  in  depth  preso  on  Google  +   Google+ SEO & Authorship! AJ Kohn "" Owner" Blind Five Year Old" www.blindfiveyearold.com" @ajkohn"
  • 20. 3  closing  statements  from  today      1.  You  need  to  be  on  it    2  .The  influence  of  Google  +  is  growing    3.  Create  content,  strategy  aligned  to  search  keyword  strategies            MEASURE  MEASURE  MEASURE  
  • 21. Thank  you