Google + 2012 Now and Future Trends

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Google Plus - Now and the Future areas you should look to develop from Mark Mitchell at SMX Stockholm

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Google + 2012 Now and Future Trends

  1. 1.  Making  the  most  of  Google  +  for  your  brand  16th  October  2012  10.00-­‐10.45      Produced  by  Mark  Mitchell,    Director  of  Client  Services  EMEA,  Brightedge  
  2. 2. Quick  Introduc-on  @searchmitch  
  3. 3. AlternaKvely  J  Or  Connect  with  me  on  Google  Plus    h9ps://plus.google.com/u/0/110444020499882124612/posts          
  4. 4. Its  been  an  interesKng  year  
  5. 5. ConKnued  G+  Growth…   400 million 250 million 170 million 90 million 40 million 10 million 0June July October January 2012 April June September
  6. 6. Brands  are  engaging  more..  
  7. 7. Google  +  touches  every  part  of  the  Google  plaPorm   Search Video Mobile Display Offers Local+People +Sharing +Relationships +Recommendations Friends 2860
  8. 8. Some  recommendations  
  9. 9. 1.  You  need  to  be  in  to  win  it  
  10. 10. 2.  Provide  rich,  relevant  and  real  Kme  results   Google+ Posts in Search Discoverability for your Real-time content Your followers may see Google+ Page If you post frequently on content you’ve posted on Users can click through to Google+, users may see your Page when it’s your Page, right from the your most recent post right relevant to their search search results page in search terms
  11. 11. 3.  Significantly  can  Influences  PPC  performance  Manage  an  ac-ve  Google+  Page  and  surface  recommenda-ons  at  the  moment  of  intent   5 -10% avg. search ad CTR uplift Android Phone | Example.com www.example.com Save Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this from social extensions 9% lift 22% lift
  12. 12. 4.  Regular  content  and  posKng  strategy  
  13. 13. 5.  Track,  measure  and  aligning  content  by  keywords   G+ Data (PPC and SEO) Content Measure
  14. 14. PREDICTION  PPC  will  see  more  G+  buying  influence  –  audience  +  keyword  
  15. 15. 6. Hangouts drive richer engagement with your brand  Brand Awareness  Product Launch  Driving Conversions   (Coca-Cola)   (Fiat)   (Macy’s)  Customer Support  Loyalty/Retention  Reputation Management   (Samsung)   (Cadbury)   (Tiger Woods)
  16. 16. 7.  Create  your  brand  rel  =  authors  
  17. 17. 8.  IdenKfy  influencers  
  18. 18. 9.  Migrate  and  leverage  your  social  properKes  
  19. 19. Extra  reading  –  FantasKc  in  depth  preso  on  Google  +   Google+ SEO & Authorship! AJ Kohn "" Owner" Blind Five Year Old" www.blindfiveyearold.com" @ajkohn"
  20. 20. 3  closing  statements  from  today      1.  You  need  to  be  on  it    2  .The  influence  of  Google  +  is  growing    3.  Create  content,  strategy  aligned  to  search  keyword  strategies            MEASURE  MEASURE  MEASURE  
  21. 21. Thank  you  

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