Common yet forgotten seo copywriting tipsPresentation Transcript
COMMON YET FORGOTTEN SEO COPYWRITING TIPS From SearchMechaniks.co.uk
FLAG THE TARGET-AUDIENCEUnderstand and identify who you are writing for and why. Knowtheir fears, needs and wants.
LUCRATIVE KEYWORD ANALYSISOpting for the right keywords is the main element to enhance theresults of your SEO efforts. Use tools like Google Keyword Tool,Wordtracker, etc.
USE LONG-TAIL KEYWORDS AND VARIATIONSIt will improve the efficiency of your SEO content – copy. UseGoogle suggestions / operators, twitter, etc.
INCORPORATE IT INTO HEADLINE / TITLE It will increase not only the visibility of your copy but also its conversion rate. Also, keep it catchy Source : http://www.searc hmechaniks.co.uk /seo-copywriting/
WRITE NOT FOR BOTS BUT FOR AUDIENCE Use AIDA and KISS technique to engage your audience. Keep the content precise, relevant and audience-focused. Again, write for the readers, not the spiders/bots.
AVOID MONOTONIC TONE, MAKE IT INTERESTING Use some slight sales-humor to break the monotonic tone and engage the readers. Make it interesting for them
BEWARE OF GOOGLE-PANDAWith the emergence of Google-Panda, spun/duplicate and spamweb copies are the stories of the past now. Write unique andsharable content.
KEEP KEYWORD DENSITY LOWAvoid keyword stuffing or spamming. Write natural SEO web copyand use synonyms to avoid the spamming. Keep the density toonly 1%
USE BULLET-POINTS, BRING CLARITYBullet-points make it easier for the target-audience to scan thecontent easily and effectively. It brings clarity to the message thatyou want to convey.
SHOW MORE BENEFITS THAN FEATURESWhile writing web copy, talk more about benefits and less aboutfeatures. Your audience wants to know what is in it for them.
GIVE GUARANTEESYour audience wants guarantees before availing the products orservices you are offering. Offer guarantees and break theirreluctance.
CALL TO ACTION, A MUST!Incorporate call-to-action throughout the web copy, spell out howthey can avail the services you are offering.
COPYWRITING THE GOOD, BAD AND UGLY The Good • Increases Traffic •Traffic Turns To Conversion •Conversion turns to leads •Leads turns to loyal patrons The Bad • Increases bounce rate •Huge bounce rate turns to low conversion •Low conversion leads to low Return on investment The Ugly • Increases low ROI •Low ROI leads to Low Revenue •Low Revenue leads to company shutdown