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Common yet forgotten seo copywriting tips
 

Common yet forgotten seo copywriting tips

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    Common yet forgotten seo copywriting tips Common yet forgotten seo copywriting tips Presentation Transcript

    • COMMON YET FORGOTTEN SEO COPYWRITING TIPS From SearchMechaniks.co.uk
    • FLAG THE TARGET-AUDIENCEUnderstand and identify who you are writing for and why. Knowtheir fears, needs and wants.
    • LUCRATIVE KEYWORD ANALYSISOpting for the right keywords is the main element to enhance theresults of your SEO efforts. Use tools like Google Keyword Tool,Wordtracker, etc.
    • USE LONG-TAIL KEYWORDS AND VARIATIONSIt will improve the efficiency of your SEO content – copy. UseGoogle suggestions / operators, twitter, etc.
    • INCORPORATE IT INTO HEADLINE / TITLE It will increase not only the visibility of your copy but also its conversion rate. Also, keep it catchy Source : http://www.searc hmechaniks.co.uk /seo-copywriting/
    • WRITE NOT FOR BOTS BUT FOR AUDIENCE Use AIDA and KISS technique to engage your audience. Keep the content precise, relevant and audience-focused. Again, write for the readers, not the spiders/bots.
    • AVOID MONOTONIC TONE, MAKE IT INTERESTING Use some slight sales-humor to break the monotonic tone and engage the readers. Make it interesting for them
    • BEWARE OF GOOGLE-PANDAWith the emergence of Google-Panda, spun/duplicate and spamweb copies are the stories of the past now. Write unique andsharable content.
    • KEEP KEYWORD DENSITY LOWAvoid keyword stuffing or spamming. Write natural SEO web copyand use synonyms to avoid the spamming. Keep the density toonly 1%
    • USE BULLET-POINTS, BRING CLARITYBullet-points make it easier for the target-audience to scan thecontent easily and effectively. It brings clarity to the message thatyou want to convey.
    • SHOW MORE BENEFITS THAN FEATURESWhile writing web copy, talk more about benefits and less aboutfeatures. Your audience wants to know what is in it for them.
    • GIVE GUARANTEESYour audience wants guarantees before availing the products orservices you are offering. Offer guarantees and break theirreluctance.
    • CALL TO ACTION, A MUST!Incorporate call-to-action throughout the web copy, spell out howthey can avail the services you are offering.
    • COPYWRITING THE GOOD, BAD AND UGLY The Good • Increases Traffic •Traffic Turns To Conversion •Conversion turns to leads •Leads turns to loyal patrons The Bad • Increases bounce rate •Huge bounce rate turns to low conversion •Low conversion leads to low Return on investment The Ugly • Increases low ROI •Low ROI leads to Low Revenue •Low Revenue leads to company shutdown
    • THANK YOU FOR WATCHING