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SEARCHMAN PRESENTS:
WHAT YOU NEED TO KNOW ABOUT APP STORE OPTIMIZATION
& SEO FOR THE GOOGLE PLAY STORE & ANDROID
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Top 10 Developer Mistakes & Tips for Mobile SEO in Google Play - Android [Infographic by SearchMan.com]

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WHAT YOU NEED TO KNOW ABOUT APP STORE OPTIMIZATION & SEO FOR THE GOOGLE PLAY STORE & ANDROID.

Our developers teach us new tips every day. SearchMan.com is the #1 self serve SEO tool for App Store Search, used by more than 16,000 mobile developers (Android & Apple) across the US, UK and Japan.

#1: Using Unfriendly SEO App Names

It's important to have clear and descriptive app names. For improved discoverability, consider long names that combine branding and description of the app.

#2: Not Optimizing App Description

The first lines of the description are the most important from user and SEO perspective. First tell the user what the app is about then list out the features and awards.

#3: Not Having a Video Trailer

A short, keyword optimized video can help your app's SEO and gain user adoption. Users find the video as the most convincing feature of the app detail page.

#4: Forgetting About Personalization

Allow users to easily rate, review, and +1 your app. Google shows recommendations based on 80 signals including: location, circles, and +1 within circles.

#5: Only Focusing on Downloads

Focus on your app's engagement. Google measures length of install and app activity and will not penalize if a user uninstalls after using an app for awhile.

#6: Not Designing for Tablets

Designing your app for the tablet experience and failing to get the "Designed for Tablets" designation.

#7: Using Unhelpful Anchor Tags

Instead of using the words "Google Play" to link to your app's Google Play URL, use descriptive terms to help boost your app's ranking for those keywords.

#8: Misspelling Popular Apps

While 50% of search queries are misspellings, do not choose app names that are close variations or misspellings of popular apps. Google will auto correct the query.

#9: Making Your APK Too Large

Smaller APKs get installed more and uninstalled less. As users run out of memory they will uninstall apps based on size and percentage of usage.

#10: Not Creating a Viral Loop

Use Google+ Recommendations API to allow users to +1 an app from within your app. Integrate with Google Play’s game services to make your app more social.

Your Turn

Did we miss anything? What is a mistake that you have made or seen others make? What mistake was the most insightful? Leave a comment below.

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Transcript of "Top 10 Developer Mistakes & Tips for Mobile SEO in Google Play - Android [Infographic by SearchMan.com]"

  1. 1. SEARCHMAN PRESENTS: WHAT YOU NEED TO KNOW ABOUT APP STORE OPTIMIZATION & SEO FOR THE GOOGLE PLAY STORE & ANDROID It's important to have clear and descriptive app names. For improved discoverability, consider long names that combine branding and description of the app. from user and SEO perspective. First tell the user what the app is about then list out the features and awards. A short, keyword optimized video can help your app's most convincing feature of the app detail page. Allow users to easily rate, review, and +1 your app. Google shows recommendations based on 80 signals including: location, circles, and +1 within circles. Focus on your app's engagement. Google measures length of install and app activity and will not penalize if a user uninstalls after using an app for a while. Designing your app for the tablet experience and failing to get the "Designed for Tablets" designation. Instead of using the words "Google Play" to link to your app's Google Play URL, use descriptive terms to help boost your app's ranking for those keywords. While 50% of search queries are misspellings, do not choose app names that are close variations or misspellings of popular apps. Google will auto correct the query. Smaller APKs get installed more and uninstalled less. As users run out of memory they will uninstall apps based on size and percentage of usage. 1 NOT HAVING A VIDEO TRAILER3 FORGETTING ABOUT PERSONALIZATION4 ONLY FOCUSING ON DOWNLOADS5 NOT OPTIMIZING APP DESCRIPTION2 Have more stories? Tell us! Write to team@searchman.com USING UNFRIENDLY SEO APP NAMES Our developers teach us new tips every day. SearchMan.com is the #1 self serve SEO tool for App Store Search, used by almost 15,000 mobile developers (Android & Apple) across the US, UK, and Japan. NOT DESIGNING FOR TABLETS MAKING YOUR APK TOO LARGE Use Google+ Recommendations API to allow users to +1 an app from within your app. Integrate with Google Play’s game services to make your app more social. NOT CREATING A VIRAL LOOP 6 USING UNHELPFUL ANCHOR TAGS 7 MISSPELLING POPULAR APPS 8 9 10 Top10Developer mistakes

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