Updated: How to use SearchMan.com to implement your Mobile SEO strategy & improve App Store Search Rankings

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With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win …

With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.

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  • 1. How to use SearchMan: SEO for Apps + Updated February 11, 2013 by SearchMan.com 1Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved.
  • 2. Why invest in App Store SEO?n Search is the biggest driver of App Discoveryn TREND: “According to Nielsen, 63% of users have utilized search to discover new apps in the App Store” (Business Insider Intelligence, August 27, 2012)n OLD SCHOOL: “in iOS 6, the App Store application has removed the “Categories” button from the app’s main screen…” (TechCrunch, September 12, 2012)n Let’s get started…… Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 2
  • 3. First, search & add apps to “My Portfolio” Search Add to Portfolio Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3
  • 4. Then deep-dive into 1 app. Set up is done! Select App & Country Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4
  • 5. (1) How To"Track Performance Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5
  • 6. Your app’s “Visibility Score” PageDaily summary of overall search discoverability Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6
  • 7. Your app’s “Keyword Graphs” pageDaily update of all your keywords’ search rankings Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 7
  • 8. “Vs. Competitors” pagen Track each keywords’ performance vs. competitors Click to “Compare” Daily Keyword Rankings Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 8
  • 9. “Vs. Competitors” (…continued)n After clicking “Compare”, see your competitor’s keywords.n “Borrow” words you like. Add them to your app’s NotePad “Borrow” competitor’s Keywords. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 9
  • 10. (2) How To" Improve SEO "with New Keywords" from SearchMan Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 10
  • 11. “Get New Keywords” reveals *all candidates OnlyMissing Keywords Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11
  • 12. We analyze & sort. You copy-paste-push.n All your keywords prioritized, assigned, and ready! Only Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 12
  • 13. Or Easily Edit Keywords Yourself. Done!n Select your final final keywords & download the list Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13
  • 14. Need more keywords? Add competitorsn “Adding” more competitors (upto 10) reveals even more keywords that you can “borrow” Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 14
  • 15. (3) Ready to Submit Your App Update? Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 15
  • 16. Checklist: Submitting your App update1.  Go to “Get New Keywords” on SearchMan2.  Description: Include all Notepad keywords into your upgraded App Description. 3.  iTunes Keywords: Select the strongest set of keywords.100 character limit incl. commas. Apple only4.  App Name: Decide 2 or 3 critical keywords you will include be into your App Name.5.  Submit to or 6.  Come back to Track Your Performance on SearchMan Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16
  • 17. After updating, study your performance again! ✔  ✔   ✔   Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 17
  • 18. Thanks for your time!" After logging in…" Take the “30 Second Tour” at anytime"Click “How To” for more in-depth guides" " Send feedback & feature requests!" Search the App Stores on SearchMan" " it’s more productive than hanging out on Facebook Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 18