Market Success with SEO

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With hundreds of markets interested in SEO, how do you know what industry would have the most success? Join us as we take a look at key indicators for a client’s need for SEO, highlight successful campaigns and ROI.

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  • ----- Meeting Notes (6/5/14 08:27) -----
    Local Rankings:
    Must be local business with a physical location and local phone number
    Must have a claimed and verified Google+ Local Page
    Must have clean listing citation accros the web
    To rank organically you must have a strong authoritative site. With great on site optimizations. We need to convey who the business is and what they to the search engine crawlers
  • http://chitika.com/google-positioning-value
    ----- Meeting Notes (6/5/14 08:59) -----
    The higher you rank the the mor
  • Having a basic knowledge of the client’s industry and what they do will help you determine what the right campaign for the client is. To do this you will need to ask yourself 3 basic questions.
  • - Increase local search presence and is now ranking for national keywrods
    that Green Safe Products is also ranking in the top 5 positions for several non-geomodified keywords, even when search geo is not set locally to Michigan... i.e. they are ranking for national keywords!
  • from 10 and 13 to position 1 for 2 of their targeted keywords already!
  • Market Success with SEO

    1. 1. @searchinfluence Search Influence’s mission is to help customers successfully market online by developing tools, technologies, and the experts who support them.
    2. 2. • Born and raised in Texas • McNeese State University Public Relations Graduate (2011) • Live in Louisiana (6 years) • Search Influence Account Manager • Manage over 55 client accounts and 2 Account Associates Rebekah DurelABOUT ME @searchinfluence
    3. 3. MARKET SUCCESS WITH SEO @searchinfluence Understanding your client’s industry and overall goals to choose the best SEO campaign for optimal success!
    4. 4. FIRST, YOU MUST UNDERSTAND THE SERP.
    5. 5. UNDERSTANDING THE SEARCH RESULTS PAID Search Results LOCAL Search Results ORGANIC Search Results @searchinfluence
    6. 6. WHY IS SEO IMPORTANT?
    7. 7. UNDERSTANDING THE INDUSTRY AND CLIENT’S GOALS! @searchinfluence
    8. 8. 1. What is the industry? 2. Who is the target audience? 3. How competitive is the market? GETTING TO KNOW THE CLIENT @searchinfluence
    9. 9. UNDERSTANDING THE CLIENT’S INDUSTRY • Well known industry? • Niche industry? • How competitive is the industry? • Medicine • Legal • Real Estate
    10. 10. @searchinfluence
    11. 11. UNDERSTANDING THE TARGET AUDIENCE • B2B • B2C • National focus • Local focus • Online shoppers • How would the target audience search for the client?
    12. 12. UNDERSTANDING THE MARKET COMPETITION • How competitive is the market (physical location) they are competing? • New York vs. New Orleans • How many competitors are located in that market?
    13. 13. UNDERSTANDING AND ACHIEVING CLIENT’S GOALS @searchinfluence
    14. 14. WHAT ARE YOUR ONLINE MARKETING GOALS? • Increase site traffic • Increase local search presence • Increase number of leads • Increase site authority
    15. 15. LOCAL SEO CAMPAIGNS • Works best for businesses who have a local store front or physical location and local phone number • Goal of local campaigns is to increase client rankings in maps and organic results @searchinfluence
    16. 16. COMPREHENSIVE CAMPAIGNS • Works well for multiple location businesses • Businesses with a national focus • Businesses who are in a competitive market and industry • E Commerce and lead generation focused businesses @searchinfluence
    17. 17. SO, HOW DO WE MAKE IT HAPPEN FOR OUR CLIENTS?
    18. 18. HOW CAN WE MEET THEIR GOALS? • Increase sitetraffic • Increase presence inorganic rankings • Increase local search presence • Establish presence on local directories and platforms • Increase number of leads • Providea user friendly sitewith callto actions and implement form system • Increase siteauthority • Establish siteas anauthoritative source of informationby off-site authority building
    19. 19. GET IT DONE Apply all the above knowledge to the website. 1. Find the pages on the site that best represent the clients main areas of focus 2. Make those pages better! Depending on the client we will either craft brand new custom content or enhance their existing content 3. Expand their overall online presence, by building connections to their site online @searchinfluence
    20. 20. SEO SUCCESS STORIES! @searchinfluence
    21. 21. EXAMPLE OF THE RIGHT PACKAGE @searchinfluence
    22. 22. EXAMPLE OF THE RIGHT PACKAGE @searchinfluence
    23. 23. CHOOSING THE RIGHT CAMPAIGN = SUCCESS @searchinfluence
    24. 24. CHOOSING THE RIGHT CAMPAIGN = SUCCESS @searchinfluence
    25. 25. EXAMPLE OF THE RIGHT PACKAGE @searchinfluence
    26. 26. EXAMPLE OF THE RIGHT PACKAGE @searchinfluence
    27. 27. CHOOSING THE RIGHT CAMPAIGN = SUCCESS @searchinfluence
    28. 28. CHOOSING THE RIGHT CAMPAIGN = SUCCESS
    29. 29. LOCAL SEO @searchinfluence About Client • Eco-friendly product company in Michigan and is a supplier of green products. SEO Package • 5 Keyword, 1 Location • Started February 2013 “37% increase in sales over the last year since they started”
    30. 30. LOCAL SEO @searchinfluence About Client • Home builder in Harrisburg, PA and the surrounding areas SEO Package • 5 Keyword, 1 Location • Started November 2013 “Sold a $350k home within the first 2 months!”
    31. 31. LOCAL SEO @searchinfluence About Client • Dental care in Hagerstown, MD, and surrounding areas SEO Package • 5 Keyword, 1 Location • Started November 2013 “300% increase in business from online presence since starting November 2013”
    32. 32. THANK YOU! -Rebekah Durel rdurel@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence

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