GETTING SOCIAL ONLINE <ul><li>GetListed.org Local University - Will Scott </li></ul>
http://www.flickr.com/photos/sheepies/
http://www.flickr.com/photos/darrenhester/ http://www.searchinfluence.com/2010/11/have-you-measured-it/
About Me <ul><li>Will Scott </li></ul><ul><li>Working Online since 1994 </li></ul><ul><li>Promoting Sites since 2001 </li>...
What’s Coming <ul><li>Your Social / Media Opportunities </li></ul><ul><ul><li>Blogs, YouTube, Flickr, Facebook, Twitter </...
BUILDING TRUST
 
© Search Influence, LLC 2011
SOME STATISTICS
 
Facebook  (already out of date)
Importance of Social Engagement Local Search Usage Study: 15miles / comScore, Inc
Social Customers are Buyers Local Search Usage Study: 15miles / comScore, Inc
SOCIAL / MEDIA <ul><li>Starting The Conversation </li></ul>© Search Influence, LLC 2011
SOCIAL / MEDIA <ul><li>Starting The Conversation </li></ul>
Your Blog – Home Base <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul>
 
 
Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Si...
 
 
Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Si...
 
Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Si...
Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Si...
YOUTUBE <ul><li>Video Sharing Sites </li></ul>
Great opportunity to Tell The Story
And have customers tell their story
Video Testimonials Have Impact
FLICKR <ul><li>Photo sharing sites </li></ul>
Pink Cake Box on flickr
flickr is an opportunity for information and SEO keywords
TWITTER
Keys to Twitter Engagement <ul><li>Following </li></ul><ul><ul><li>Identify, follow and interact with local Tweeps </li></...
Following – Relevant & Local <ul><li>Following Tools: </li></ul><ul><ul><li>Twitter Search http://search.twitter.com/advan...
© Search Influence, LLC 2011
Following – Relevant & Local <ul><li>Following Tools: </li></ul><ul><ul><li>Twitter Search http://search.twitter.com/advan...
Following Tools – Data
Presence – Dealing with ADTD <ul><li>ADTD = Attention Deficit Twitter Disorder </li></ul><ul><li>Your followers aren’t all...
Who has time for this? <ul><li>Give to get </li></ul><ul><ul><li>What do you have to offer? </li></ul></ul><ul><ul><li>Who...
FACEBOOK
 
Ads for Fans / Attendees <ul><li>To know me is to love me. </li></ul><ul><li>Existing customers are more likely to make a ...
http://www.flickr.com/photos/pinkcakebox/
Facebook Advertising ROI <ul><li>We’ve seen huge savings on a cost per lead basis with Facebook. </li></ul><ul><li>Leverag...
Advantages of Facebook Advertising  <ul><li>Demographic Targeting </li></ul><ul><li>Lower Cost / Click than Other Online A...
Demographic Targeting <ul><li>Target By: </li></ul><ul><li>Geo-location </li></ul><ul><li>Age </li></ul><ul><li>Sex </li><...
Demographic Targeting <ul><li>Directly advertise to your core audience based on profile information </li></ul><ul><li>No o...
YOUR ONLINE REPUTATION <ul><li>Managing, Monitoring and Responding </li></ul>
Listen First <ul><li>Basic Listening Tools </li></ul><ul><li>http://www.google.com/alerts   </li></ul><ul><li>http://alert...
Listen First <ul><li>Going Deeper </li></ul><ul><li>http://socialmention.com/   </li></ul><ul><li>http://blogpulse.com/   ...
Then Respond Appropriately <ul><li>http://blumenthals.com/blog/2010/03/16/responding-to-negative-reviews … </li></ul>
WHERE DO I GO FROM HERE? <ul><li>Bringing it All Together </li></ul>
Where Do I go from Here? <ul><li>Social Media is here to stay </li></ul><ul><li>Your customers are already there </li></ul...
Thank You! <ul><li>Will Scott </li></ul><ul><li>searchinfluence.com/blog </li></ul><ul><li>[email_address] </li></ul><ul><...
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Getting Social: GetListed LocalU Grand Rapids

  1. 1. GETTING SOCIAL ONLINE <ul><li>GetListed.org Local University - Will Scott </li></ul>
  2. 2. http://www.flickr.com/photos/sheepies/
  3. 3. http://www.flickr.com/photos/darrenhester/ http://www.searchinfluence.com/2010/11/have-you-measured-it/
  4. 4. About Me <ul><li>Will Scott </li></ul><ul><li>Working Online since 1994 </li></ul><ul><li>Promoting Sites since 2001 </li></ul><ul><li>President / Owner, SearchInfluence.com </li></ul><ul><li>Search Influence </li></ul><ul><li>Largest Online Marketing Firm on Gulf Coast </li></ul><ul><li>Nationally recognized in Local Search & Social </li></ul>
  5. 5. What’s Coming <ul><li>Your Social / Media Opportunities </li></ul><ul><ul><li>Blogs, YouTube, Flickr, Facebook, Twitter </li></ul></ul><ul><li>Your Customers’ Feedback </li></ul><ul><ul><li>Reviews, Ratings, Customer Generated Content </li></ul></ul><ul><li>Your Online Reputation </li></ul><ul><ul><li>Monitoring and managing the dialog </li></ul></ul>
  6. 6. BUILDING TRUST
  7. 8. © Search Influence, LLC 2011
  8. 9. SOME STATISTICS
  9. 11. Facebook (already out of date)
  10. 12. Importance of Social Engagement Local Search Usage Study: 15miles / comScore, Inc
  11. 13. Social Customers are Buyers Local Search Usage Study: 15miles / comScore, Inc
  12. 14. SOCIAL / MEDIA <ul><li>Starting The Conversation </li></ul>© Search Influence, LLC 2011
  13. 15. SOCIAL / MEDIA <ul><li>Starting The Conversation </li></ul>
  14. 16. Your Blog – Home Base <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul>
  15. 19. Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Side </li></ul>
  16. 22. Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Side </li></ul><ul><li>Build Relevant Content </li></ul>
  17. 24. Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Side </li></ul><ul><li>Build Relevant Content </li></ul><ul><li>Why Not Blog? </li></ul><ul><li>Nothing to Say </li></ul><ul><li>No Time </li></ul>
  18. 25. Your Blog <ul><li>Why Should you Blog? </li></ul><ul><li>Educate, Inform, Answer Questions </li></ul><ul><li>Show Human Side </li></ul><ul><li>Build Relevant Content </li></ul><ul><li>Why Not Blog? </li></ul><ul><li>Nothing to Say </li></ul><ul><li>No Time </li></ul>
  19. 26. YOUTUBE <ul><li>Video Sharing Sites </li></ul>
  20. 27. Great opportunity to Tell The Story
  21. 28. And have customers tell their story
  22. 29. Video Testimonials Have Impact
  23. 30. FLICKR <ul><li>Photo sharing sites </li></ul>
  24. 31. Pink Cake Box on flickr
  25. 32. flickr is an opportunity for information and SEO keywords
  26. 33. TWITTER
  27. 34. Keys to Twitter Engagement <ul><li>Following </li></ul><ul><ul><li>Identify, follow and interact with local Tweeps </li></ul></ul><ul><li>Presence </li></ul><ul><ul><li>Twitter stream moves fast – active messaging and repetition help </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Be in the conversation & promote local tweeps </li></ul></ul><ul><ul><ul><li>http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/ </li></ul></ul></ul>
  28. 35. Following – Relevant & Local <ul><li>Following Tools: </li></ul><ul><ul><li>Twitter Search http://search.twitter.com/advanced </li></ul></ul>
  29. 36. © Search Influence, LLC 2011
  30. 37. Following – Relevant & Local <ul><li>Following Tools: </li></ul><ul><ul><li>Twitter Search http://search.twitter.com/advanced </li></ul></ul><ul><ul><li>FriendOrFollow http://friendorfollow.com/ </li></ul></ul><ul><ul><li>Many, many more </li></ul></ul>
  31. 38. Following Tools – Data
  32. 39. Presence – Dealing with ADTD <ul><li>ADTD = Attention Deficit Twitter Disorder </li></ul><ul><li>Your followers aren’t all online right now </li></ul><ul><ul><li>Tweet early, tweet often </li></ul></ul><ul><ul><li>Repeat often when pushing promo / offer </li></ul></ul><ul><ul><li>Be conversational </li></ul></ul><ul><ul><ul><li>It’s a “Social” media (or as I say re: SEO, some of the best link-building is done offline ) </li></ul></ul></ul><ul><ul><ul><li>Highlight smart / witty / informative tweeps </li></ul></ul></ul><ul><ul><li>Do like your mama tol’ ya, don’t be ugly </li></ul></ul>
  33. 40. Who has time for this? <ul><li>Give to get </li></ul><ul><ul><li>What do you have to offer? </li></ul></ul><ul><ul><li>Who are you following? What do they have to say? Why don’t you share? </li></ul></ul><ul><ul><li>You don’t have to be online all the time. </li></ul></ul><ul><li>Can you plan ahead? </li></ul><ul><ul><li>Brainstorm, what could you share? </li></ul></ul><ul><ul><li>Do you know of upcoming events? Think local! </li></ul></ul>
  34. 41. FACEBOOK
  35. 43. Ads for Fans / Attendees <ul><li>To know me is to love me. </li></ul><ul><li>Existing customers are more likely to make a purchase than new customers </li></ul><ul><li>You have a higher level of attention from those coming to an event or who are already your fans. </li></ul>
  36. 44. http://www.flickr.com/photos/pinkcakebox/
  37. 45. Facebook Advertising ROI <ul><li>We’ve seen huge savings on a cost per lead basis with Facebook. </li></ul><ul><li>Leveraging advanced targeting increases likelihood of conversion. </li></ul><ul><li>Get ‘em where they live. </li></ul>
  38. 46. Advantages of Facebook Advertising <ul><li>Demographic Targeting </li></ul><ul><li>Lower Cost / Click than Other Online Ads </li></ul><ul><li>Magazine-Like Editorial Ads </li></ul>
  39. 47. Demographic Targeting <ul><li>Target By: </li></ul><ul><li>Geo-location </li></ul><ul><li>Age </li></ul><ul><li>Sex </li></ul><ul><li>Education Level </li></ul><ul><li>Relationship Status </li></ul><ul><li>Sexual Orientation </li></ul><ul><li>Connections </li></ul><ul><li>Keywords </li></ul>
  40. 48. Demographic Targeting <ul><li>Directly advertise to your core audience based on profile information </li></ul><ul><li>No organic competition </li></ul><ul><ul><li>Unlike Search Engine Advertising, there is not organic results to compete with </li></ul></ul><ul><li>Eliminates ad blindness due to oversaturation </li></ul><ul><ul><li>Ads from different industries are often show together </li></ul></ul><ul><ul><ul><li>(Example: marketing, musician fan page, and restaurants) </li></ul></ul></ul>
  41. 49. YOUR ONLINE REPUTATION <ul><li>Managing, Monitoring and Responding </li></ul>
  42. 50. Listen First <ul><li>Basic Listening Tools </li></ul><ul><li>http://www.google.com/alerts </li></ul><ul><li>http://alerts.yahoo.com/ </li></ul><ul><li>http://www.bing.com/news </li></ul><ul><li>http://twe.pe/ </li></ul>
  43. 51. Listen First <ul><li>Going Deeper </li></ul><ul><li>http://socialmention.com/ </li></ul><ul><li>http://blogpulse.com/ </li></ul><ul><li>http://yelp.com/business </li></ul><ul><li>http://www.myreviewspage.com/ </li></ul>
  44. 52. Then Respond Appropriately <ul><li>http://blumenthals.com/blog/2010/03/16/responding-to-negative-reviews … </li></ul>
  45. 53. WHERE DO I GO FROM HERE? <ul><li>Bringing it All Together </li></ul>
  46. 54. Where Do I go from Here? <ul><li>Social Media is here to stay </li></ul><ul><li>Your customers are already there </li></ul><ul><li>They Want to Hear from You! </li></ul><ul><li>They’re already talking about you </li></ul><ul><li>Monitor, Manage and Respond </li></ul><ul><li>Get involved before it goes badly </li></ul><ul><li>Have fun! </li></ul>
  47. 55. Thank You! <ul><li>Will Scott </li></ul><ul><li>searchinfluence.com/blog </li></ul><ul><li>[email_address] </li></ul><ul><li>twitter.com/w2scott </li></ul>
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