Getting Social: GetListed LocalU Grand Rapids
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  • 1. GETTING SOCIAL ONLINE
    • GetListed.org Local University - Will Scott
  • 2. http://www.flickr.com/photos/sheepies/
  • 3. http://www.flickr.com/photos/darrenhester/ http://www.searchinfluence.com/2010/11/have-you-measured-it/
  • 4. About Me
    • Will Scott
    • Working Online since 1994
    • Promoting Sites since 2001
    • President / Owner, SearchInfluence.com
    • Search Influence
    • Largest Online Marketing Firm on Gulf Coast
    • Nationally recognized in Local Search & Social
  • 5. What’s Coming
    • Your Social / Media Opportunities
      • Blogs, YouTube, Flickr, Facebook, Twitter
    • Your Customers’ Feedback
      • Reviews, Ratings, Customer Generated Content
    • Your Online Reputation
      • Monitoring and managing the dialog
  • 6. BUILDING TRUST
  • 7.  
  • 8. © Search Influence, LLC 2011
  • 9. SOME STATISTICS
  • 10.  
  • 11. Facebook (already out of date)
  • 12. Importance of Social Engagement Local Search Usage Study: 15miles / comScore, Inc
  • 13. Social Customers are Buyers Local Search Usage Study: 15miles / comScore, Inc
  • 14. SOCIAL / MEDIA
    • Starting The Conversation
    © Search Influence, LLC 2011
  • 15. SOCIAL / MEDIA
    • Starting The Conversation
  • 16. Your Blog – Home Base
    • Why Should you Blog?
    • Educate, Inform, Answer Questions
  • 17.  
  • 18.  
  • 19. Your Blog
    • Why Should you Blog?
    • Educate, Inform, Answer Questions
    • Show Human Side
  • 20.  
  • 21.  
  • 22. Your Blog
    • Why Should you Blog?
    • Educate, Inform, Answer Questions
    • Show Human Side
    • Build Relevant Content
  • 23.  
  • 24. Your Blog
    • Why Should you Blog?
    • Educate, Inform, Answer Questions
    • Show Human Side
    • Build Relevant Content
    • Why Not Blog?
    • Nothing to Say
    • No Time
  • 25. Your Blog
    • Why Should you Blog?
    • Educate, Inform, Answer Questions
    • Show Human Side
    • Build Relevant Content
    • Why Not Blog?
    • Nothing to Say
    • No Time
  • 26. YOUTUBE
    • Video Sharing Sites
  • 27. Great opportunity to Tell The Story
  • 28. And have customers tell their story
  • 29. Video Testimonials Have Impact
  • 30. FLICKR
    • Photo sharing sites
  • 31. Pink Cake Box on flickr
  • 32. flickr is an opportunity for information and SEO keywords
  • 33. TWITTER
  • 34. Keys to Twitter Engagement
    • Following
      • Identify, follow and interact with local Tweeps
    • Presence
      • Twitter stream moves fast – active messaging and repetition help
    • Interaction
      • Be in the conversation & promote local tweeps
        • http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
  • 35. Following – Relevant & Local
    • Following Tools:
      • Twitter Search http://search.twitter.com/advanced
  • 36. © Search Influence, LLC 2011
  • 37. Following – Relevant & Local
    • Following Tools:
      • Twitter Search http://search.twitter.com/advanced
      • FriendOrFollow http://friendorfollow.com/
      • Many, many more
  • 38. Following Tools – Data
  • 39. Presence – Dealing with ADTD
    • ADTD = Attention Deficit Twitter Disorder
    • Your followers aren’t all online right now
      • Tweet early, tweet often
      • Repeat often when pushing promo / offer
      • Be conversational
        • It’s a “Social” media (or as I say re: SEO, some of the best link-building is done offline )
        • Highlight smart / witty / informative tweeps
      • Do like your mama tol’ ya, don’t be ugly
  • 40. Who has time for this?
    • Give to get
      • What do you have to offer?
      • Who are you following? What do they have to say? Why don’t you share?
      • You don’t have to be online all the time.
    • Can you plan ahead?
      • Brainstorm, what could you share?
      • Do you know of upcoming events? Think local!
  • 41. FACEBOOK
  • 42.  
  • 43. Ads for Fans / Attendees
    • To know me is to love me.
    • Existing customers are more likely to make a purchase than new customers
    • You have a higher level of attention from those coming to an event or who are already your fans.
  • 44. http://www.flickr.com/photos/pinkcakebox/
  • 45. Facebook Advertising ROI
    • We’ve seen huge savings on a cost per lead basis with Facebook.
    • Leveraging advanced targeting increases likelihood of conversion.
    • Get ‘em where they live.
  • 46. Advantages of Facebook Advertising
    • Demographic Targeting
    • Lower Cost / Click than Other Online Ads
    • Magazine-Like Editorial Ads
  • 47. Demographic Targeting
    • Target By:
    • Geo-location
    • Age
    • Sex
    • Education Level
    • Relationship Status
    • Sexual Orientation
    • Connections
    • Keywords
  • 48. Demographic Targeting
    • Directly advertise to your core audience based on profile information
    • No organic competition
      • Unlike Search Engine Advertising, there is not organic results to compete with
    • Eliminates ad blindness due to oversaturation
      • Ads from different industries are often show together
        • (Example: marketing, musician fan page, and restaurants)
  • 49. YOUR ONLINE REPUTATION
    • Managing, Monitoring and Responding
  • 50. Listen First
    • Basic Listening Tools
    • http://www.google.com/alerts
    • http://alerts.yahoo.com/
    • http://www.bing.com/news
    • http://twe.pe/
  • 51. Listen First
    • Going Deeper
    • http://socialmention.com/
    • http://blogpulse.com/
    • http://yelp.com/business
    • http://www.myreviewspage.com/
  • 52. Then Respond Appropriately
    • http://blumenthals.com/blog/2010/03/16/responding-to-negative-reviews …
  • 53. WHERE DO I GO FROM HERE?
    • Bringing it All Together
  • 54. Where Do I go from Here?
    • Social Media is here to stay
    • Your customers are already there
    • They Want to Hear from You!
    • They’re already talking about you
    • Monitor, Manage and Respond
    • Get involved before it goes badly
    • Have fun!
  • 55. Thank You!
    • Will Scott
    • searchinfluence.com/blog
    • [email_address]
    • twitter.com/w2scott