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Getting Social: GetListed LocalU Grand Rapids
 

Getting Social: GetListed LocalU Grand Rapids

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    Getting Social: GetListed LocalU Grand Rapids Getting Social: GetListed LocalU Grand Rapids Presentation Transcript

    • GETTING SOCIAL ONLINE
      • GetListed.org Local University - Will Scott
    • http://www.flickr.com/photos/sheepies/
    • http://www.flickr.com/photos/darrenhester/ http://www.searchinfluence.com/2010/11/have-you-measured-it/
    • About Me
      • Will Scott
      • Working Online since 1994
      • Promoting Sites since 2001
      • President / Owner, SearchInfluence.com
      • Search Influence
      • Largest Online Marketing Firm on Gulf Coast
      • Nationally recognized in Local Search & Social
    • What’s Coming
      • Your Social / Media Opportunities
        • Blogs, YouTube, Flickr, Facebook, Twitter
      • Your Customers’ Feedback
        • Reviews, Ratings, Customer Generated Content
      • Your Online Reputation
        • Monitoring and managing the dialog
    • BUILDING TRUST
    •  
    • © Search Influence, LLC 2011
    • SOME STATISTICS
    •  
    • Facebook (already out of date)
    • Importance of Social Engagement Local Search Usage Study: 15miles / comScore, Inc
    • Social Customers are Buyers Local Search Usage Study: 15miles / comScore, Inc
    • SOCIAL / MEDIA
      • Starting The Conversation
      © Search Influence, LLC 2011
    • SOCIAL / MEDIA
      • Starting The Conversation
    • Your Blog – Home Base
      • Why Should you Blog?
      • Educate, Inform, Answer Questions
    •  
    •  
    • Your Blog
      • Why Should you Blog?
      • Educate, Inform, Answer Questions
      • Show Human Side
    •  
    •  
    • Your Blog
      • Why Should you Blog?
      • Educate, Inform, Answer Questions
      • Show Human Side
      • Build Relevant Content
    •  
    • Your Blog
      • Why Should you Blog?
      • Educate, Inform, Answer Questions
      • Show Human Side
      • Build Relevant Content
      • Why Not Blog?
      • Nothing to Say
      • No Time
    • Your Blog
      • Why Should you Blog?
      • Educate, Inform, Answer Questions
      • Show Human Side
      • Build Relevant Content
      • Why Not Blog?
      • Nothing to Say
      • No Time
    • YOUTUBE
      • Video Sharing Sites
    • Great opportunity to Tell The Story
    • And have customers tell their story
    • Video Testimonials Have Impact
    • FLICKR
      • Photo sharing sites
    • Pink Cake Box on flickr
    • flickr is an opportunity for information and SEO keywords
    • TWITTER
    • Keys to Twitter Engagement
      • Following
        • Identify, follow and interact with local Tweeps
      • Presence
        • Twitter stream moves fast – active messaging and repetition help
      • Interaction
        • Be in the conversation & promote local tweeps
          • http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
    • Following – Relevant & Local
      • Following Tools:
        • Twitter Search http://search.twitter.com/advanced
    • © Search Influence, LLC 2011
    • Following – Relevant & Local
      • Following Tools:
        • Twitter Search http://search.twitter.com/advanced
        • FriendOrFollow http://friendorfollow.com/
        • Many, many more
    • Following Tools – Data
    • Presence – Dealing with ADTD
      • ADTD = Attention Deficit Twitter Disorder
      • Your followers aren’t all online right now
        • Tweet early, tweet often
        • Repeat often when pushing promo / offer
        • Be conversational
          • It’s a “Social” media (or as I say re: SEO, some of the best link-building is done offline )
          • Highlight smart / witty / informative tweeps
        • Do like your mama tol’ ya, don’t be ugly
    • Who has time for this?
      • Give to get
        • What do you have to offer?
        • Who are you following? What do they have to say? Why don’t you share?
        • You don’t have to be online all the time.
      • Can you plan ahead?
        • Brainstorm, what could you share?
        • Do you know of upcoming events? Think local!
    • FACEBOOK
    •  
    • Ads for Fans / Attendees
      • To know me is to love me.
      • Existing customers are more likely to make a purchase than new customers
      • You have a higher level of attention from those coming to an event or who are already your fans.
    • http://www.flickr.com/photos/pinkcakebox/
    • Facebook Advertising ROI
      • We’ve seen huge savings on a cost per lead basis with Facebook.
      • Leveraging advanced targeting increases likelihood of conversion.
      • Get ‘em where they live.
    • Advantages of Facebook Advertising
      • Demographic Targeting
      • Lower Cost / Click than Other Online Ads
      • Magazine-Like Editorial Ads
    • Demographic Targeting
      • Target By:
      • Geo-location
      • Age
      • Sex
      • Education Level
      • Relationship Status
      • Sexual Orientation
      • Connections
      • Keywords
    • Demographic Targeting
      • Directly advertise to your core audience based on profile information
      • No organic competition
        • Unlike Search Engine Advertising, there is not organic results to compete with
      • Eliminates ad blindness due to oversaturation
        • Ads from different industries are often show together
          • (Example: marketing, musician fan page, and restaurants)
    • YOUR ONLINE REPUTATION
      • Managing, Monitoring and Responding
    • Listen First
      • Basic Listening Tools
      • http://www.google.com/alerts
      • http://alerts.yahoo.com/
      • http://www.bing.com/news
      • http://twe.pe/
    • Listen First
      • Going Deeper
      • http://socialmention.com/
      • http://blogpulse.com/
      • http://yelp.com/business
      • http://www.myreviewspage.com/
    • Then Respond Appropriately
      • http://blumenthals.com/blog/2010/03/16/responding-to-negative-reviews …
    • WHERE DO I GO FROM HERE?
      • Bringing it All Together
    • Where Do I go from Here?
      • Social Media is here to stay
      • Your customers are already there
      • They Want to Hear from You!
      • They’re already talking about you
      • Monitor, Manage and Respond
      • Get involved before it goes badly
      • Have fun!
    • Thank You!
      • Will Scott
      • searchinfluence.com/blog
      • [email_address]
      • twitter.com/w2scott