4 Point Plan for Facebook Domination          Tuesday, March 9th, 2010            Will Scott / @w2scott                   ...
http://www.flickr.com/photos/seandreilinger/
The most important thing inbusiness is sincerity…        If you can fake that, you’ve got it                      made.Sou...
Let’s Get Social   The rules:   •  Be real   •  Give to receive   •  Don’t be a jerk                        @w2scott
Facebook Demographics January 2010http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-14...
Facebook Internal Statistics   •    More than 400 million active users   •    50% of our active users log on to Facebook i...
The Four Point Plan   •  Get your team involved (buy their love if      you have to)   •  Reach out to your current fans (...
Hold An Internal Competition   •  Ask your team to recommend you to      their friends   •  Make it worth their while     ...
Install The Facebook Fan Box  •  If they’re already on your site, they’d     make great Fans
Hold An External Competition  •  Facebook has rules, ignore at your own     risk    http://www.insidefacebook.com/2010/02/...
Find Fans You Don’t Already Know  •  Facebook ads are the bomb!    •  Advanced demographic and keyword filters       allow...
Some Sneaky Facebook Opportunities  •  Target just your fans (or your     competitors fans)  •  Target people coming to an...
Lower CPC than Traditional PPC Despite having significantly lower CTR when compared to search engine paid ads, Facebook ad...
Magazine-Like Editorial Ads                    Create magazine-like editorial ads for                    your targeted dem...
Thank You!  Will Scott  searchinfluence.com/blog  wscott@searchinfluence.com  twitter.com/w2scott  http://rt4me.com       ...
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Get Facebook Fans in 4 Easy Steps

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Get Facebook fans the right way!

This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans

I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.

Published in: Self Improvement
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Transcript of "Get Facebook Fans in 4 Easy Steps"

  1. 1. 4 Point Plan for Facebook Domination Tuesday, March 9th, 2010 Will Scott / @w2scott @w2scott
  2. 2. http://www.flickr.com/photos/seandreilinger/
  3. 3. The most important thing inbusiness is sincerity… If you can fake that, you’ve got it made.Source: Google Webmaster Guidelines @w2scott
  4. 4. Let’s Get Social The rules: •  Be real •  Give to receive •  Don’t be a jerk @w2scott
  5. 5. Facebook Demographics January 2010http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
  6. 6. Facebook Internal Statistics •  More than 400 million active users •  50% of our active users log on to Facebook in any given day •  More than 35 million users update their status each day •  More than 3 billion photos uploaded to the site each month •  More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week •  More than 3 million active Pages on Facebook •  More than 1.5 million local businesses have active Pages on Facebook •  More than 20 million people become fans of Pages each day •  Average user has 130 friends on the site •  Average user sends 8 friend requests per month •  Average user spends more than 55 minutes per day on Facebook •  Average user becomes a fan of 4 Pages each month @w2scott
  7. 7. The Four Point Plan •  Get your team involved (buy their love if you have to) •  Reach out to your current fans (by any means necessary) •  Give them a reason to get involved (it’s all about them) •  Make some new friends (do a little online networking) @w2scott
  8. 8. Hold An Internal Competition •  Ask your team to recommend you to their friends •  Make it worth their while @w2scott
  9. 9. Install The Facebook Fan Box •  If they’re already on your site, they’d make great Fans
  10. 10. Hold An External Competition •  Facebook has rules, ignore at your own risk http://www.insidefacebook.com/2010/02/23/6-tips-for-running- promotions-within-facebooks-guidelines/
  11. 11. Find Fans You Don’t Already Know •  Facebook ads are the bomb! •  Advanced demographic and keyword filters allow tremendous targeting opportunities •  What’s the value of a Fan? @w2scott
  12. 12. Some Sneaky Facebook Opportunities •  Target just your fans (or your competitors fans) •  Target people coming to an event with Ads •  Birthday Targeting! •  Ooh golly this one is fun •  1 to 1 communication with Event attendees/maybes. •  That’s right – You unwittingly opened that door @w2scott
  13. 13. Lower CPC than Traditional PPC Despite having significantly lower CTR when compared to search engine paid ads, Facebook ads have a higher quality of conversions with a lower cost. Cost Per Click not based on: Quality score Keywords relevance CTR Ad Network Google Yahoo Facebook CTR 3.73% 1.28% 0.04% Cost Per Lead $37.03 $29.90 $19.70 Conversions 11 5 10 Total Cost $407.33 $149.50 $197.00 @w2scott
  14. 14. Magazine-Like Editorial Ads Create magazine-like editorial ads for your targeted demographic. The reason magazine and newspaper ads are so successful is they provide a great value proposition to a targeted user. Incorporating graphical elements gives Facebook ads stark advantage over search engine advertising. An (relevant) image will always be worth a thousand plus words. @w2scott
  15. 15. Thank You! Will Scott searchinfluence.com/blog wscott@searchinfluence.com twitter.com/w2scott http://rt4me.com @w2scott

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