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Get Facebook Fans in 4 Easy Steps
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Get Facebook Fans in 4 Easy Steps

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Get Facebook fans the right way! ...

Get Facebook fans the right way!

This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans

I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.

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Get Facebook Fans in 4 Easy Steps Get Facebook Fans in 4 Easy Steps Presentation Transcript

  • 4 Point Plan for Facebook Domination Tuesday, March 9th, 2010 Will Scott / @w2scott @w2scott
  • http://www.flickr.com/photos/seandreilinger/
  • The most important thing inbusiness is sincerity… If you can fake that, you’ve got it made.Source: Google Webmaster Guidelines @w2scott
  • Let’s Get Social The rules: •  Be real •  Give to receive •  Don’t be a jerk @w2scott
  • Facebook Demographics January 2010http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
  • Facebook Internal Statistics •  More than 400 million active users •  50% of our active users log on to Facebook in any given day •  More than 35 million users update their status each day •  More than 3 billion photos uploaded to the site each month •  More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week •  More than 3 million active Pages on Facebook •  More than 1.5 million local businesses have active Pages on Facebook •  More than 20 million people become fans of Pages each day •  Average user has 130 friends on the site •  Average user sends 8 friend requests per month •  Average user spends more than 55 minutes per day on Facebook •  Average user becomes a fan of 4 Pages each month @w2scott
  • The Four Point Plan •  Get your team involved (buy their love if you have to) •  Reach out to your current fans (by any means necessary) •  Give them a reason to get involved (it’s all about them) •  Make some new friends (do a little online networking) @w2scott
  • Hold An Internal Competition •  Ask your team to recommend you to their friends •  Make it worth their while @w2scott
  • Install The Facebook Fan Box •  If they’re already on your site, they’d make great Fans
  • Hold An External Competition •  Facebook has rules, ignore at your own risk http://www.insidefacebook.com/2010/02/23/6-tips-for-running- promotions-within-facebooks-guidelines/
  • Find Fans You Don’t Already Know •  Facebook ads are the bomb! •  Advanced demographic and keyword filters allow tremendous targeting opportunities •  What’s the value of a Fan? @w2scott
  • Some Sneaky Facebook Opportunities •  Target just your fans (or your competitors fans) •  Target people coming to an event with Ads •  Birthday Targeting! •  Ooh golly this one is fun •  1 to 1 communication with Event attendees/maybes. •  That’s right – You unwittingly opened that door @w2scott
  • Lower CPC than Traditional PPC Despite having significantly lower CTR when compared to search engine paid ads, Facebook ads have a higher quality of conversions with a lower cost. Cost Per Click not based on: Quality score Keywords relevance CTR Ad Network Google Yahoo Facebook CTR 3.73% 1.28% 0.04% Cost Per Lead $37.03 $29.90 $19.70 Conversions 11 5 10 Total Cost $407.33 $149.50 $197.00 @w2scott
  • Magazine-Like Editorial Ads Create magazine-like editorial ads for your targeted demographic. The reason magazine and newspaper ads are so successful is they provide a great value proposition to a targeted user. Incorporating graphical elements gives Facebook ads stark advantage over search engine advertising. An (relevant) image will always be worth a thousand plus words. @w2scott
  • Thank You! Will Scott searchinfluence.com/blog wscott@searchinfluence.com twitter.com/w2scott http://rt4me.com @w2scott