Your SlideShare is downloading. ×
Get Facebook Fans in 4 Easy Steps
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Get Facebook Fans in 4 Easy Steps


Published on

Get Facebook fans the right way! …

Get Facebook fans the right way!

This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans

I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. 4 Point Plan for Facebook Domination Tuesday, March 9th, 2010 Will Scott / @w2scott @w2scott
  • 2.
  • 3. The most important thing inbusiness is sincerity… If you can fake that, you’ve got it made.Source: Google Webmaster Guidelines @w2scott
  • 4. Let’s Get Social The rules: •  Be real •  Give to receive •  Don’t be a jerk @w2scott
  • 5. Facebook Demographics January 2010
  • 6. Facebook Internal Statistics •  More than 400 million active users •  50% of our active users log on to Facebook in any given day •  More than 35 million users update their status each day •  More than 3 billion photos uploaded to the site each month •  More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week •  More than 3 million active Pages on Facebook •  More than 1.5 million local businesses have active Pages on Facebook •  More than 20 million people become fans of Pages each day •  Average user has 130 friends on the site •  Average user sends 8 friend requests per month •  Average user spends more than 55 minutes per day on Facebook •  Average user becomes a fan of 4 Pages each month @w2scott
  • 7. The Four Point Plan •  Get your team involved (buy their love if you have to) •  Reach out to your current fans (by any means necessary) •  Give them a reason to get involved (it’s all about them) •  Make some new friends (do a little online networking) @w2scott
  • 8. Hold An Internal Competition •  Ask your team to recommend you to their friends •  Make it worth their while @w2scott
  • 9. Install The Facebook Fan Box •  If they’re already on your site, they’d make great Fans
  • 10. Hold An External Competition •  Facebook has rules, ignore at your own risk promotions-within-facebooks-guidelines/
  • 11. Find Fans You Don’t Already Know •  Facebook ads are the bomb! •  Advanced demographic and keyword filters allow tremendous targeting opportunities •  What’s the value of a Fan? @w2scott
  • 12. Some Sneaky Facebook Opportunities •  Target just your fans (or your competitors fans) •  Target people coming to an event with Ads •  Birthday Targeting! •  Ooh golly this one is fun •  1 to 1 communication with Event attendees/maybes. •  That’s right – You unwittingly opened that door @w2scott
  • 13. Lower CPC than Traditional PPC Despite having significantly lower CTR when compared to search engine paid ads, Facebook ads have a higher quality of conversions with a lower cost. Cost Per Click not based on: Quality score Keywords relevance CTR Ad Network Google Yahoo Facebook CTR 3.73% 1.28% 0.04% Cost Per Lead $37.03 $29.90 $19.70 Conversions 11 5 10 Total Cost $407.33 $149.50 $197.00 @w2scott
  • 14. Magazine-Like Editorial Ads Create magazine-like editorial ads for your targeted demographic. The reason magazine and newspaper ads are so successful is they provide a great value proposition to a targeted user. Incorporating graphical elements gives Facebook ads stark advantage over search engine advertising. An (relevant) image will always be worth a thousand plus words. @w2scott
  • 15. Thank You! Will Scott @w2scott