@Rhea moderated this session on Essential SEO Analytics.
In my presentation I looked at real metrics for SMB Online Marketing. For small businesses internet marketing can be a critical part of their success or it might be a stinking pile of frustration.
In this presentation I unpack some of the real metrics that matter for local businesses and highlight some bad practices in call tracking for local search.
Clipping is a handy way to collect important slides you want to go back to later.