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The Evolution of SEO

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  • 1. The Evolution of SEO Search Exchange 2010 When you need to be heard e: [email_address] t: @outspokenmedia
  • 2. The Evolution of SEO
    • The Birth of SEO
      • In 1996 a search engine called Alta Vista ruled the net. Yahoo was a hand picked list of websites. Google was something that babies did. In the shadows, a few website owners were giving birth to what would later be called search engine optimization.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 3. The Evolution of SEO
    • The Birth of SEO
      • In 1996 a search engine called Alta Vista ruled the net. Yahoo was a hand picked list of websites. Google was something that babies did. In the shadows, a few website owners were giving birth to what would later be called search engine optimization.
    When you need to be heard e: [email_address] t: @outspokenmedia Strategies to be seen in Alta Vista Put the words you want to rank for in the meta tags Put the words you want to rank for on the page Put the words you want to rank for in your title tag Wait… Cash Checks.
  • 4. The Evolution of SEO
    • SEO Forced Search Engine Algorithms to Evolve
      • As search engines increased in competition and matured, it became clear that they needed to add more factors to deciding which sites ranked the best for which terms breeding link popularity, pagerank and trustrank.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 5. The Evolution of SEO
    • SEO Forced Search Engine Algorithms to Evolve
      • As search engines increased in competition and matured, it became clear that they needed to add more factors to deciding which sites ranked the best for which terms breeding link popularity, pagerank and trustrank.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 6. The Evolution of SEO
    • SEO Forced Search Engine Algorithms to Evolve
      • As search engines increased in competition and matured, it became clear that they needed to add more factors to deciding which sites ranked the best for which terms breeding link popularity, pagerank and trustrank.
    • More Advanced Sites Created More Advanced Technical Issues
      • As sites became larger and more complicated, so did the crawling and indexing issues they created. Redirects, mod-rewrite, canonical issues, site architecture, navigational problems, duplicate content issues and more.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 7. The Evolution of SEO
    • SEO Merges with Marketing
      • “ Pure technical SEO” – while an important and necessary base - only gets you so far.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 8. The Evolution of SEO
    • SEO Merges with Marketing
      • “ Pure technical SEO” – while an important and necessary base - only gets you so far.
      • As Universal Indicators came into play, link popularity became a strong base for “true popularity” instead of the only “metric that mattered.”
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 9. The Evolution of SEO
    • SEO Merges with Marketing
      • “ Pure technical SEO” – while an important and necessary base - only gets you so far.
      • As Universal Indicators came into play, link popularity became a strong base for “true popularity” instead of the only “metric that mattered.”
      • It became harder to fake.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 10. The Evolution of SEO
    • SEO Merges with Marketing
      • “ Pure technical SEO” – while an important and necessary base - only gets you so far.
      • As Universal Indicators came into play, link popularity became a strong base for “true popularity” instead of the only “metric that mattered.”
      • It became harder to fake.
      • In order to get the new signals the search engines were looking for, SEOs had to learn to become marketers.
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 11. The Evolution of SEO
    • Old School SEO
      • Title tags
      • Meta description tags
      • Meta keyword tags
      • On-page keyword density/weight
      • Reciprocal link requests
      • Bookmark link requests
      • Internal linking strategy
      • Good site architecture
      • Robots.txt
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 12. The Evolution of SEO
    • Today’s SEO
      • Title tags
      • Meta description tags
      • Meta keyword tags
      • On-page keyword density/weight
      • Reciprocal link requests
      • Bookmark link requests
      • Internal linking strategy
      • Good site architecture
      • Robots.txt
      • Guest appearances
      • Buzz events
      • Social media promotion
      • Universal search strategies
    When you need to be heard e: [email_address] t: @outspokenmedia
      • Linkbait
      • Noindex usage
      • External link reclamation
      • Internal link reclamation
      • Canonicalization strategies
      • Branding
      • Universal Indicator building
      • Site speed
      • Public relations
      • Long tail keyword targeting
      • Reputation management
      • Content Freshness
      • Local one box results
  • 13. The Evolution of SEO
    • SEO ISN’T DEAD…
    • ONLY THE OLD SCHOOL DEFINITION OF IT IS
    When you need to be heard e: [email_address] t: @outspokenmedia
  • 14. Thanks Outspokenmedia.com Sugarrae.com @outspokenmedia @sugarrae When you need to be heard e: [email_address] t: @outspokenmedia