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Link Building - Methods, Risks, and Results
 

Link Building - Methods, Risks, and Results

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Jim Boykin

Jim Boykin

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  • ...jims notes: WeBuildPages Doesn't Buy Links
  • ...jim's notes:  If done right, it would take a human review to determine if one was buying links
  • Jim's notes.... S ites P ositioned Above M e
  • .....Jim's note: edu jan 3rd........Penalty/ban
  • ....jims note: I don't trust bloggers at all.....
  • jim's notes: Who Do you Think You're Foolin'?
  • Fire the damn SEO Company who recommended buying links. … ceo writes, and I fired the guy who recommended these SEO… I’m just a CEO and know nothing about this marketing stuff…but I’ve done some research on link buying and read some posts by some guy called Matt Cutts, and have hired a guy called Eric Ward…or eh… ya know.. I’m just going to do social media marketing and we’ll all tweet about our products…….hehehe….Kill all links until they’re satisified you’ve learned your lesson….…now you have to give up the fight and then hire eric ward or We Build Pages for your link building....And go longtail….
  • ........jim's note: have topic cheat sheet on hand.... ...or "Swimming Pool Supplies".

Link Building - Methods, Risks, and Results Link Building - Methods, Risks, and Results Presentation Transcript

  • Link Building Methods and Risks Jim Boykin CEO, Founder & Lead Link Ninja @ We Build Pages www.webuildpages.com  [email_address] Twitter @webuildpages We Build Pages Internet Marketing Services
  • Since May 1999 Over 11 years in business We Build Pages Internet Marketing Services
  • Best Link Building Blog 2006 and 2007 I don't blog much anymore.... We Build Pages Internet Marketing Services ~35 in house Link Ninjas & over 100 writers (many for over 5 years now).
  • History Bought Links From 2000-2008 Free Links Based on Content 2009 - Current We Build Pages Internet Marketing Services
  • Let's talk about We Build Pages Internet Marketing Services
  • Buying Links Nothing Beats it for Short-Tail Phrases. We Build Pages Internet Marketing Services
  • Risk vs. Reward We Build Pages Internet Marketing Services
  • Odds of Getting Busted. We Build Pages Internet Marketing Services
  • Top 9 Ways to Get Your Site Banned in Google for Buying Links. (Assuming you buy links.) We Build Pages Internet Marketing Services
  • 9. Reporting your competitor to Google. They're Spamming! When you yourself are buying links. We Build Pages Internet Marketing Services
  • 8. You're #1 for super competitive phrase, and you're not the best site in the world. I'm #1 for "Hotels" .... … and I'm a thin affiliate. We Build Pages Internet Marketing Services
  • 7. You're #1 for big competitive phrase Which pisses your competitors off, and they report you as SPAM We Build Pages Internet Marketing Services
  • 6. Your Broker gets Mapped, Analyzed, and Buyers Penalized. We Build Pages Internet Marketing Services
  • 5. You Trip a Link Buying Filter We Build Pages Internet Marketing Services
  • 4. You start shouting and bragging about your rankings. Hey CNN & Time Magazine, Can you do a story on me? I'm #1 for Widgets!!!! We Build Pages Internet Marketing Services
  • 3 . Someone blogs about your buying links "Hey, this Asshole tried to buy a link from me...” Then he forwards your paid link request to Google. We Build Pages Internet Marketing Services
  • 2. You have no natural backlinks. We Build Pages Internet Marketing Services
  • www.Made4BlogReviews.com/keyword-keyword-review.htm www.Non-Relevant-homepage-link.com www.IownThisSite.com www.crappyblog.com/old-blog-post/3#ShittyComment www.OK-site.com/Side-Bar-Link-With-Other-Buyers www.Pagerank-Blocked-5-years-ago.com/for-selling-links
  • 1. You show your site to Matt during a backlink review panel. WHY did that site link to you.....I smell Money.... We Build Pages Internet Marketing Services
  • If you're penalized... what then? Jim tells story... We Build Pages Internet Marketing Services
  • We Build Pages hasn’t bought a link in 17 months! Yes , we’re still getting links! Over 1000 every month! We Build Pages Internet Marketing Services
  • If you are NOT Buying Links.... Give Up Trophy Phrases to Buyers Go Long Tail. We Build Pages Internet Marketing Services
  • Non-paid Permanent Trusted Based on the merit of what a person’s page is about, and about what we request they link to. We Build Pages Internet Marketing Services
  • http://www.ogeecheetech.edu/library/programs/xxx.html http://cswww.essex.ac.uk/staff/hhu/xxx.html http://www.faculty.english.ttu.edu/xxx/ http://library.willamette.edu/guides/subject/xxx/ http://www.lib.washington.edu/subject/English/xxx/ http://faculty.randolphcollege.edu/tutor/xxx.asp http://www.alvernia.edu/library/library_resources/irl/xxx.html http://library.albany.edu/subject/xxx.htm http://faculty.wiu.edu/JR-Olsen/wiu/tea/xxx.htm http://www.library.upenn.edu/exhibits/rbm/kislak/index/xxx.html http://library.duke.edu/research/subject/guides/japan/subject/history/xxx. http://www.dof.virginia.gov/fire/xxx.shtml http://trotsky.arc.nasa.gov/xxx/ http://ready.arl.noaa.gov/xxx.php http://www.optometry.ihs.gov/xxx http://human-factors.arc.nasa.gov/zteam/fcp/xxx.html http://www.epa.gov/Region3/green/xxx.html
  • Average Percentage of Links WBP Obtains: 23% are edu’s. 21% are .org’s 5% are k12’s 4% are ac.uk’s 1.5% gov’s 0.6% .mil We Build Pages Internet Marketing Services
  • So how do you get links If you're not going to Buy them??? We Build Pages Internet Marketing Services
  • Content! We Build Pages Internet Marketing Services
  • Secrets of Trust Bait 1. What to Write 2. How to Write it 3. And Who To Write to To Get Links We Build Pages Internet Marketing Services
  • 1. What to write …. Give me a topic….any topic… um...no time.. Pool Supply Company Example We Build Pages Internet Marketing Services
  • Search Google - Pool Safety #1 page http://www.aap.org/FAMILY/TIPPPOOL.HTM 39 links - several highly trusted #2 page http://www.cpsc.gov/cpscpub/pubs/chdrown.html has 89 links...lots of edu's and gov's. #5 page http://www.liveandlearn.com/pools.html 94 links some edu's and other trusted links.
  • 2. How to Write Link Bait vs. Trust Bait We Build Pages Internet Marketing Services
    • Link Bait for Links
    • Content Built for Bloggers and social media audience
    • Almost all links from Blogs (~2007 sites)
    • Link Value often fades as it's "old news"
    © 1999-2010 We Build Pages Internet Marketing Services
    • Trust Bait for Links
    • Content Built for educators and research audience
    • Links from non-blogs (~1998)
    • Link value constant and permanent
    © 1999-2010 We Build Pages Internet Marketing Services
  • 10 Examples of Trust Bait We Build Pages Internet Marketing Services
  • 3. Who to Write to Resource 1 on pool safety 89 links Resource 2 on pool safety 111 links Resource 3 on pool safety 150 links Resource 4 on pool safety 75 links Resource 5 on pool safety 75 links = 500 possible emails We Build Pages Internet Marketing Services
  • 500 possible emails. We'll email about ~100 of those We have about a 5% conversion rate on link requests. 100 emails sent @ 5% conversion = 5 links. Hand = ugh! Tools = Brilliant! We Build Pages Internet Marketing Services
  • Summary for Trust Bait for Links 1. Find pages/topics that get lots of links . 2. Write killer papers on those topics. 3. Write to those who link to #1. We Build Pages Internet Marketing Services
  • Ranking documents based on user behavior and/or feature data
  • This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed
  • When a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others.
  • Four Areas are Analyzed 1 Data about the Link 2 Data about the Page that links to you 3 Data about the Page linked to 4 User Data
    • 1. Data Associated with the Link:
    • Font Size
    • Where link is on page (above fold, in list?)
    • Font Color
    • Number of words in anchor text
    • Words in the anchor text
    • Context of words before and after a link
    • Commerciality of the anchor text
    • Topical text cluster link is associated with
    • 2. Data associated with the page getting the link
    • Information about the web site that links to you.
    • Is link going to same domain, host, or owner?
    • Words in the (URL) of the target document.
    • Length of the address of the target document.
    • 3. Data about the page that links to you.
    • Data associated with links on the page
    • Number of links on the page
    • Words on the page
    • Words in heading of document
    • Topical cluster with which the page is associated
    • Degree to which a topical cluster associated with the page matches a topic of the link
    • 4. User Behavior Data
    • Probability that a link will be selected by a user
    • Navigational (How users arrived on that page)
    • Search terms used
    • How often a link is selected
    • How often links aren’t selected when one link is chosen
    • How often no links are selected on a page
  • Here’s Chuck We Build Pages Internet Marketing Servics
  • Jim Boykin We Build Pages .com [email_address] or Chuck@webuildpages.com Twitter @webuildpages please send me your feedback! We Build Pages Internet Marketing Services