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Link Building Methods and Risks Jim Boykin  CEO, Founder & Lead Link Ninja @ We Build Pages www.webuildpages.com  [email_a...
Since May 1999 Over 11 years in business We Build Pages Internet Marketing Services
Best Link Building Blog 2006 and 2007 I don't blog much anymore.... We Build Pages Internet Marketing Services ~35 in hous...
History Bought Links From 2000-2008 Free Links Based on Content  2009 - Current We Build Pages Internet Marketing Services
Let's talk about We Build Pages Internet Marketing Services
Buying Links Nothing Beats it for Short-Tail Phrases. We Build Pages Internet Marketing Services
Risk vs. Reward We Build Pages Internet Marketing Services
Odds of Getting Busted. We Build Pages Internet Marketing Services
Top 9 Ways to Get Your Site Banned in Google for Buying Links. (Assuming you buy links.) We Build Pages Internet Marketing...
9. Reporting your competitor to Google.  They're Spamming! When you yourself are buying links. We Build Pages Internet Mar...
8.  You're #1 for super competitive phrase, and you're not the best site  in the world. I'm #1 for "Hotels" .......
7.  You're #1 for big competitive phrase  Which pisses your competitors off,  and they report you as SPAM We Build Pages I...
6.  Your Broker gets Mapped,  Analyzed, and Buyers Penalized. We Build Pages Internet Marketing Services
5.  You Trip a Link Buying Filter We Build Pages Internet Marketing Services
4. You start shouting and bragging  about your rankings.  Hey CNN & Time Magazine, Can you do a story on me?   I'm #1 for ...
3 . Someone blogs about your buying links "Hey, this Asshole tried to buy a link from me...” Then he forwards your pa...
2.   You have no natural backlinks. We Build Pages Internet Marketing Services
www.Made4BlogReviews.com/keyword-keyword-review.htm www.Non-Relevant-homepage-link.com www.IownThisSite.com www.crappyblog...
1. You show your site to Matt  during a backlink review panel. WHY did that site link to you.....I smell Money.... We Buil...
If you're penalized... what then? Jim tells story... We Build Pages Internet Marketing Services
We Build Pages hasn’t bought a link in 17 months! Yes , we’re still getting links! Over 1000 every month! We Build Pages I...
If you are NOT Buying Links....  Give Up Trophy Phrases to Buyers   Go Long Tail. We Build Pages Internet Marketing Services
Non-paid Permanent Trusted Based on the merit of what a person’s page is about, and about what we request they link to. We...
http://www.ogeecheetech.edu/library/programs/xxx.html http://cswww.essex.ac.uk/staff/hhu/xxx.html http://www.faculty.engli...
Average Percentage of Links WBP Obtains: 23% are edu’s. 21% are .org’s 5% are k12’s 4% are ac.uk’s 1.5% gov’s 0.6% .mil We...
So how do you get links If you're not going to Buy them??? We Build Pages Internet Marketing Services
Content! We Build Pages Internet Marketing Services
Secrets of Trust Bait 1. What to Write 2. How to Write it 3. And Who To Write to To Get Links We Build Pages Internet Mark...
1. What to write …. Give me a topic….any topic… um...no time.. Pool Supply Company Example We Build Pages Internet Marketi...
Search Google - Pool Safety #1 page http://www.aap.org/FAMILY/TIPPPOOL.HTM 39 links - several highly trusted #2 page http:...
2. How to Write Link Bait vs. Trust Bait We Build Pages Internet Marketing Services
<ul><li>Link Bait for Links </li></ul><ul><li>Content Built for Bloggers and social media audience </li></ul><ul><li>Almos...
<ul><li>Trust Bait for Links </li></ul><ul><li>Content Built for educators and research audience </li></ul><ul><li>Links f...
10 Examples of Trust Bait We Build Pages Internet Marketing Services
3. Who to Write to Resource 1 on pool safety  89 links Resource 2 on pool safety 111 links Resource 3 on pool safety 150 l...
500 possible emails. We'll email about ~100 of those We have about a 5% conversion rate on link requests. 100 emails sent ...
Summary for Trust Bait for Links 1. Find pages/topics that get lots of links . 2. Write killer papers on those topics. 3. ...
Ranking documents based on user behavior and/or feature data
This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to ...
When a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability th...
Four Areas are Analyzed 1 Data about the Link 2 Data about the Page that links to you 3 Data about the Page linked to 4 Us...
<ul><li>1. Data Associated with the Link: </li></ul><ul><li>Font Size </li></ul><ul><li>Where link is on page (above fold,...
<ul><li>2. Data associated with the page getting the link </li></ul><ul><li>Information about the web site that links to y...
<ul><li>3. Data about the page that links to you. </li></ul><ul><li>Data associated with links on the page </li></ul><ul><...
<ul><li>4. User Behavior Data   </li></ul><ul><li>Probability that a link will be selected by a user </li></ul><ul><li>Nav...
Here’s Chuck We Build Pages Internet Marketing Servics
Jim Boykin We Build Pages .com [email_address] or Chuck@webuildpages.com Twitter @webuildpages please send me your feedbac...
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Link Building - Methods, Risks, and Results

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  • ...jims notes: WeBuildPages Doesn&apos;t Buy Links
  • ...jim&apos;s notes:  If done right, it would take a human review to determine if one was buying links
  • Jim&apos;s notes.... S ites P ositioned Above M e
  • .....Jim&apos;s note: edu jan 3rd........Penalty/ban
  • ....jims note: I don&apos;t trust bloggers at all.....
  • jim&apos;s notes: Who Do you Think You&apos;re Foolin&apos;?
  • Fire the damn SEO Company who recommended buying links. … ceo writes, and I fired the guy who recommended these SEO… I’m just a CEO and know nothing about this marketing stuff…but I’ve done some research on link buying and read some posts by some guy called Matt Cutts, and have hired a guy called Eric Ward…or eh… ya know.. I’m just going to do social media marketing and we’ll all tweet about our products…….hehehe….Kill all links until they’re satisified you’ve learned your lesson….…now you have to give up the fight and then hire eric ward or We Build Pages for your link building....And go longtail….
  • ........jim&apos;s note: have topic cheat sheet on hand.... ...or &amp;quot;Swimming Pool Supplies&amp;quot;.
  • Transcript of "Link Building - Methods, Risks, and Results"

    1. 1. Link Building Methods and Risks Jim Boykin CEO, Founder & Lead Link Ninja @ We Build Pages www.webuildpages.com  [email_address] Twitter @webuildpages We Build Pages Internet Marketing Services
    2. 2. Since May 1999 Over 11 years in business We Build Pages Internet Marketing Services
    3. 3. Best Link Building Blog 2006 and 2007 I don't blog much anymore.... We Build Pages Internet Marketing Services ~35 in house Link Ninjas & over 100 writers (many for over 5 years now).
    4. 4. History Bought Links From 2000-2008 Free Links Based on Content 2009 - Current We Build Pages Internet Marketing Services
    5. 5. Let's talk about We Build Pages Internet Marketing Services
    6. 6. Buying Links Nothing Beats it for Short-Tail Phrases. We Build Pages Internet Marketing Services
    7. 7. Risk vs. Reward We Build Pages Internet Marketing Services
    8. 8. Odds of Getting Busted. We Build Pages Internet Marketing Services
    9. 9. Top 9 Ways to Get Your Site Banned in Google for Buying Links. (Assuming you buy links.) We Build Pages Internet Marketing Services
    10. 10. 9. Reporting your competitor to Google. They're Spamming! When you yourself are buying links. We Build Pages Internet Marketing Services
    11. 11. 8. You're #1 for super competitive phrase, and you're not the best site in the world. I'm #1 for &quot;Hotels&quot; .... … and I'm a thin affiliate. We Build Pages Internet Marketing Services
    12. 12. 7. You're #1 for big competitive phrase Which pisses your competitors off, and they report you as SPAM We Build Pages Internet Marketing Services
    13. 13. 6. Your Broker gets Mapped, Analyzed, and Buyers Penalized. We Build Pages Internet Marketing Services
    14. 14. 5. You Trip a Link Buying Filter We Build Pages Internet Marketing Services
    15. 15. 4. You start shouting and bragging about your rankings. Hey CNN & Time Magazine, Can you do a story on me? I'm #1 for Widgets!!!! We Build Pages Internet Marketing Services
    16. 16. 3 . Someone blogs about your buying links &quot;Hey, this Asshole tried to buy a link from me...” Then he forwards your paid link request to Google. We Build Pages Internet Marketing Services
    17. 17. 2. You have no natural backlinks. We Build Pages Internet Marketing Services
    18. 18. www.Made4BlogReviews.com/keyword-keyword-review.htm www.Non-Relevant-homepage-link.com www.IownThisSite.com www.crappyblog.com/old-blog-post/3#ShittyComment www.OK-site.com/Side-Bar-Link-With-Other-Buyers www.Pagerank-Blocked-5-years-ago.com/for-selling-links
    19. 19. 1. You show your site to Matt during a backlink review panel. WHY did that site link to you.....I smell Money.... We Build Pages Internet Marketing Services
    20. 20. If you're penalized... what then? Jim tells story... We Build Pages Internet Marketing Services
    21. 21. We Build Pages hasn’t bought a link in 17 months! Yes , we’re still getting links! Over 1000 every month! We Build Pages Internet Marketing Services
    22. 22. If you are NOT Buying Links.... Give Up Trophy Phrases to Buyers Go Long Tail. We Build Pages Internet Marketing Services
    23. 23. Non-paid Permanent Trusted Based on the merit of what a person’s page is about, and about what we request they link to. We Build Pages Internet Marketing Services
    24. 24. http://www.ogeecheetech.edu/library/programs/xxx.html http://cswww.essex.ac.uk/staff/hhu/xxx.html http://www.faculty.english.ttu.edu/xxx/ http://library.willamette.edu/guides/subject/xxx/ http://www.lib.washington.edu/subject/English/xxx/ http://faculty.randolphcollege.edu/tutor/xxx.asp http://www.alvernia.edu/library/library_resources/irl/xxx.html http://library.albany.edu/subject/xxx.htm http://faculty.wiu.edu/JR-Olsen/wiu/tea/xxx.htm http://www.library.upenn.edu/exhibits/rbm/kislak/index/xxx.html http://library.duke.edu/research/subject/guides/japan/subject/history/xxx. http://www.dof.virginia.gov/fire/xxx.shtml http://trotsky.arc.nasa.gov/xxx/ http://ready.arl.noaa.gov/xxx.php http://www.optometry.ihs.gov/xxx http://human-factors.arc.nasa.gov/zteam/fcp/xxx.html http://www.epa.gov/Region3/green/xxx.html
    25. 25. Average Percentage of Links WBP Obtains: 23% are edu’s. 21% are .org’s 5% are k12’s 4% are ac.uk’s 1.5% gov’s 0.6% .mil We Build Pages Internet Marketing Services
    26. 26. So how do you get links If you're not going to Buy them??? We Build Pages Internet Marketing Services
    27. 27. Content! We Build Pages Internet Marketing Services
    28. 28. Secrets of Trust Bait 1. What to Write 2. How to Write it 3. And Who To Write to To Get Links We Build Pages Internet Marketing Services
    29. 29. 1. What to write …. Give me a topic….any topic… um...no time.. Pool Supply Company Example We Build Pages Internet Marketing Services
    30. 30. Search Google - Pool Safety #1 page http://www.aap.org/FAMILY/TIPPPOOL.HTM 39 links - several highly trusted #2 page http://www.cpsc.gov/cpscpub/pubs/chdrown.html has 89 links...lots of edu's and gov's. #5 page http://www.liveandlearn.com/pools.html 94 links some edu's and other trusted links.
    31. 31. 2. How to Write Link Bait vs. Trust Bait We Build Pages Internet Marketing Services
    32. 32. <ul><li>Link Bait for Links </li></ul><ul><li>Content Built for Bloggers and social media audience </li></ul><ul><li>Almost all links from Blogs (~2007 sites) </li></ul><ul><li>Link Value often fades as it's &quot;old news&quot; </li></ul>© 1999-2010 We Build Pages Internet Marketing Services
    33. 33. <ul><li>Trust Bait for Links </li></ul><ul><li>Content Built for educators and research audience </li></ul><ul><li>Links from non-blogs (~1998) </li></ul><ul><li>Link value constant and permanent </li></ul>© 1999-2010 We Build Pages Internet Marketing Services
    34. 34. 10 Examples of Trust Bait We Build Pages Internet Marketing Services
    35. 35. 3. Who to Write to Resource 1 on pool safety 89 links Resource 2 on pool safety 111 links Resource 3 on pool safety 150 links Resource 4 on pool safety 75 links Resource 5 on pool safety 75 links = 500 possible emails We Build Pages Internet Marketing Services
    36. 36. 500 possible emails. We'll email about ~100 of those We have about a 5% conversion rate on link requests. 100 emails sent @ 5% conversion = 5 links. Hand = ugh! Tools = Brilliant! We Build Pages Internet Marketing Services
    37. 37. Summary for Trust Bait for Links 1. Find pages/topics that get lots of links . 2. Write killer papers on those topics. 3. Write to those who link to #1. We Build Pages Internet Marketing Services
    38. 38. Ranking documents based on user behavior and/or feature data
    39. 39. This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed
    40. 40. When a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others.
    41. 41. Four Areas are Analyzed 1 Data about the Link 2 Data about the Page that links to you 3 Data about the Page linked to 4 User Data
    42. 42. <ul><li>1. Data Associated with the Link: </li></ul><ul><li>Font Size </li></ul><ul><li>Where link is on page (above fold, in list?) </li></ul><ul><li>Font Color </li></ul><ul><li>Number of words in anchor text </li></ul><ul><li>Words in the anchor text </li></ul><ul><li>Context of words before and after a link </li></ul><ul><li>Commerciality of the anchor text </li></ul><ul><li>Topical text cluster link is associated with </li></ul>
    43. 43. <ul><li>2. Data associated with the page getting the link </li></ul><ul><li>Information about the web site that links to you. </li></ul><ul><li>Is link going to same domain, host, or owner? </li></ul><ul><li>Words in the (URL) of the target document. </li></ul><ul><li>Length of the address of the target document. </li></ul>
    44. 44. <ul><li>3. Data about the page that links to you. </li></ul><ul><li>Data associated with links on the page </li></ul><ul><li>Number of links on the page </li></ul><ul><li>Words on the page </li></ul><ul><li>Words in heading of document </li></ul><ul><li>Topical cluster with which the page is associated </li></ul><ul><li>Degree to which a topical cluster associated with the page matches a topic of the link </li></ul>
    45. 45. <ul><li>4. User Behavior Data </li></ul><ul><li>Probability that a link will be selected by a user </li></ul><ul><li>Navigational (How users arrived on that page) </li></ul><ul><li>Search terms used </li></ul><ul><li>How often a link is selected </li></ul><ul><li>How often links aren’t selected when one link is chosen </li></ul><ul><li>How often no links are selected on a page </li></ul>
    46. 46. Here’s Chuck We Build Pages Internet Marketing Servics
    47. 47. Jim Boykin We Build Pages .com [email_address] or Chuck@webuildpages.com Twitter @webuildpages please send me your feedback! We Build Pages Internet Marketing Services
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