The Latest Social Media Tools From The Experts

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Joanna Lord

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The Latest Social Media Tools From The Experts

  1. 1. Social Media Tools <br />Joanna Lord<br />Director of Customer Acquisition &Engagement<br />SEOmoz.orgSEO Software. Simplified.<br />(day / month / year)<br />
  2. 2. What we will be chatting about:<br />Tools, platforms, and software that makes social media marketing easier to<br /> manage, scale, and quantify.<br />@joannalord<br />
  3. 3. What we wont be talking about:<br />The latest Twitter tool. <facepalm><br />@joannalord<br />
  4. 4. Social media is a hot mess.<br />(We have tools to manage our tools.) <br />@joannalord<br />
  5. 5. The Wrong Question To Ask: What Tools Should I Use?<br />The Right Question To Ask: What Am I Trying To Do?<br />So go ahead & ask yourself…<br />What Are You Trying To Do With Social Media?<br />@joannalord<br />
  6. 6. Get traffic<br />Branding<br />I just read your minds and here is <br />what you are thinking…<br />Get feedback<br />Increase<br />conversions<br />Gain awareness<br />Customer <br />service<br />Announce<br />news<br />Meet<br />people<br />To network<br />Spam <br />people<br />@joannalord<br />
  7. 7. Types of Social Media Tools<br /><ul><li> Your Website – Duh?! Don’t be a silly goose.
  8. 8. Social Platforms –Time consuming but quick pickup
  9. 9. Microsites/Niche Communities –Hard to infiltrate & high ROI
  10. 10. Forums/Wikis—Least sexy but high activity/engagement
  11. 11. Management Tools—What you thought I would be talking about
  12. 12. Analytics Software—Potentially expensive but crucial for high level</li></ul>@joannalord<br />
  13. 13. Your Website<br />“The Mecca of all social media potential…if you do it right.”<br /><ul><li> Blog, blog, blog
  14. 14. On-site community for brand lovers
  15. 15. Badge program/widget program
  16. 16. On-site feedback forum/Q & A
  17. 17. Get social buttons
  18. 18. Image/video gallery
  19. 19. Social plug-ins</li></ul>@joannalord<br />
  20. 20. Social Networks:<br />“Destinations that enable users to customize, maintain and control their own personal network of contacts”<br />Rethink what this means.<br />#seriously<br />@joannalord<br />
  21. 21. Microsites/Niche Communities<br />“Topic-based communities that enable users to share an obsession in a variety of mediums”<br />Find the group out there that loves what you love (or preferably loves what you sell)…<br />and get involved.<br />@joannalord<br />
  22. 22. Forums/Wikis<br />“Sites that exist to enable users to share information & provide support on a topic” <br />The oldest trick in the book usually still works.<br />Examples…<br />Message Boards<br />Yahoo Answers<br />Technology Forums<br />@joannalord<br />
  23. 23. Management Tools<br />“All the applications, plug-ins and sites out there that help you streamline your social media efforts”<br /><ul><li>Track/Monitor – Trackur, Tweetbeep, HubSpot Conversation Tracker, Ethority (.net)
  24. 24. Competitive Intelligence—Spy, Blogpulse, Platforms themselves
  25. 25. Search & Trend Analysis—Twitscoop, SocialMention, Whostalkin, Tweetstats
  26. 26. Calculate Influence & Reach—Klout, Twitnest, HubSpot Reach
  27. 27. Automate/Streamline—Knowem, Hootsuite/Easytweets, API hacks
  28. 28. Aggregate & Integrate—Streamy, Friendfeed, Flock (social web browser)
  29. 29. Gauge Sentiment – Twittercounter, Radian6, Evri Sentiment API</li></ul>Write These Down…<br />Go2Web20.net<br />Socialwebtools.info<br />Socialmedia.biz<br />@joannalord<br />
  30. 30. Analytics Software“The full-service toolsets that help you manage & quantify multiple social channels in one platform.”<br />@joannalord<br />
  31. 31. Overwhelmed? Yeah Me Too.<br />@joannalord<br />
  32. 32. So Which Tools are Right For You?<br /><ul><li> Within your resources
  33. 33. Conducive with your brand
  34. 34. Scalable moving forward
  35. 35. Aligns with company goals
  36. 36. Makes.you.money.</li></ul>@joannalord<br />
  37. 37. Social Media Tools are <br />Meant to Make Valuable<br /> Communication Easier & Efficient<br />@joannalord<br />
  38. 38. Thank You! <br />Questions? Rants? Hugs?<br />Hit me up...joanna@seomoz.org<br />@joannalord<br />www.seomoz.org<br />

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