In-House SEM: How to Get What YOU Want
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In-House SEM: How to Get What YOU Want

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Dan London

Dan London

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In-House SEM: How to Get What YOU Want In-House SEM: How to Get What YOU Want Presentation Transcript

  • In-House SEM: How to Get What YOU Want Dan London - ShareFile Director of Online Marketing @DanLondon
  • CEO Why are some results highlighted in yellow?
  • Lead Engineer What exact percentage does that impact Google’s algorithm?
  • Engineer I read on Wikipedia that Google doesn’t even look at the copy on the page to determine keyword relevance.
  • VP of Marketing Why don’t we bid on the term Britany Spears?
  • CFO If we don’t bid on any branded terms, we could save thousands.
  • PR Our PR service automatically search engine optimizes our press releases.
  • Social Media Look at all our Facebook fans.
  • What Can YOU Do?
  • Show a Clear ROI Path
  • Thorough Competitor Analysis
  • Educate
  • Speak Their Language
  • Show Impact
  • Let People Feel Involved
  • Worst Case/Best Case
  • Get on the Roadmap
  • Make Friends
  • Tattle
  • Be Pushy… Sometimes
  • Teach People How To…
  • Make it Easy
  • Do It Yourself
  • Ignore Sales Calls
  • Large Company = Not an Excuse
  • Drawings By Rachel Nabors RachelTheGreat.com
  • Secure File Transfer & Virtual Data Room Solutions for Businesses