Local Search Optimization
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Local Search Optimization

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As mobile traffic continues to increase, not setting up a local profile is a big missed opportunity.

As mobile traffic continues to increase, not setting up a local profile is a big missed opportunity.

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Local Search Optimization Local Search Optimization Presentation Transcript

  • Local Search Optimization
  • Contents 1 Why Local Search is Important 2 What is Google+ Local? 3 Google+ Business 5 Optimization Factors
  • Why Local Search is Important 73% of all online activity is related to local content (Google) 82% of local searchers follow up with a phone call or visit to your location (TMP/Comscore) 40% of mobile searches have local intent (Google) As mobile traffic continues to increase, failing to set up a local profile is a big missed opportunity.
  • What is Google+ Local? Google + Local allows business owners to add, update and manage their physical locations online It provides potential customers with business information and connects businesses with local customers
  • What is Google+ Local? How it appears in Google search results
  • What is Google+ Local? Google+ Local is not only for Small Businesses Required to rank in Google Local (maps.google.ca/com) Increase in smart phones usage means an increase in the number of searches with local intent More map listings will be displayed on mobile devices
  • Google+ Business Before May 2012, all local listings were considered Google Places In May 2012, Google Places became “Google+ Local” Businesses had the option of combining their Google+ local listing with a Google+ Business page.
  • Google+ Business The 4 types of pages to remember: 1. Google+ Local Page 3. “Upgraded” Google+ Local Business Page 2. Google+ Business Page 4. “Personal” Google+ Page
  • Google+ Business 1. Google + Local Page The new name for a Google Places Page This will show in maps.google.ca and rank in the local listing on page 1 of Google SERP (If you are in a top position)
  • Google+ Business 2. Google + Business Page A page for any type of business, not just local Will not show in Google maps (will not rank) If you want to rank you have to create a Google + Local page for the specific locations Once it is created, it cannot be changed
  • Google+ Business 3. “Upgraded” Google+ Local Business Page When you combine the local and business pages This will show in maps.google.ca and rank in the local listing on page 1 of Google SERP (if client is in top positions) +
  • Google+ Business 4. Google+ “Personal” Used when authorship markup is implemented
  • Optimization Factors 1. Location 2. On profile 3. Citations
  • Optimization Factors 1. Location Where your business is located Proximity to centroid
  • Optimization Factors 2. Profile Optimization Accurate categories selected 100% profile completion
  • Optimization Factors 2. Citations A mention of Name, Address and Phone Number (NAP) on the web
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