Your SlideShare is downloading. ×
Local Search Optimization
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Local Search Optimization

319
views

Published on

As mobile traffic continues to increase, not setting up a local profile is a big missed opportunity.

As mobile traffic continues to increase, not setting up a local profile is a big missed opportunity.

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
319
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Local Search Optimization
  • 2. Contents 1 Why Local Search is Important 2 What is Google+ Local? 3 Google+ Business 5 Optimization Factors
  • 3. Why Local Search is Important 73% of all online activity is related to local content (Google) 82% of local searchers follow up with a phone call or visit to your location (TMP/Comscore) 40% of mobile searches have local intent (Google) As mobile traffic continues to increase, failing to set up a local profile is a big missed opportunity.
  • 4. What is Google+ Local? Google + Local allows business owners to add, update and manage their physical locations online It provides potential customers with business information and connects businesses with local customers
  • 5. What is Google+ Local? How it appears in Google search results
  • 6. What is Google+ Local? Google+ Local is not only for Small Businesses Required to rank in Google Local (maps.google.ca/com) Increase in smart phones usage means an increase in the number of searches with local intent More map listings will be displayed on mobile devices
  • 7. Google+ Business Before May 2012, all local listings were considered Google Places In May 2012, Google Places became “Google+ Local” Businesses had the option of combining their Google+ local listing with a Google+ Business page.
  • 8. Google+ Business The 4 types of pages to remember: 1. Google+ Local Page 3. “Upgraded” Google+ Local Business Page 2. Google+ Business Page 4. “Personal” Google+ Page
  • 9. Google+ Business 1. Google + Local Page The new name for a Google Places Page This will show in maps.google.ca and rank in the local listing on page 1 of Google SERP (If you are in a top position)
  • 10. Google+ Business 2. Google + Business Page A page for any type of business, not just local Will not show in Google maps (will not rank) If you want to rank you have to create a Google + Local page for the specific locations Once it is created, it cannot be changed
  • 11. Google+ Business 3. “Upgraded” Google+ Local Business Page When you combine the local and business pages This will show in maps.google.ca and rank in the local listing on page 1 of Google SERP (if client is in top positions) +
  • 12. Google+ Business 4. Google+ “Personal” Used when authorship markup is implemented
  • 13. Optimization Factors 1. Location 2. On profile 3. Citations
  • 14. Optimization Factors 1. Location Where your business is located Proximity to centroid
  • 15. Optimization Factors 2. Profile Optimization Accurate categories selected 100% profile completion
  • 16. Optimization Factors 2. Citations A mention of Name, Address and Phone Number (NAP) on the web
  • 17. Supercharge Your SEO With Our Ebook Download Now