Local

Search
Optimization
Contents
1

Why Local Search is Important

2

What is Google+ Local?

3

Google+ Business

5

Optimization Factors
Why Local Search
is Important
73% of all online activity is related to local content (Google)
82% of local searchers follo...
What is Google+
Local?
Google + Local allows business owners to add, update and
manage their physical locations online
It ...
What is Google+
Local?
How it appears in Google search results
What is Google+
Local?
Google+ Local is not only for Small Businesses
Required to rank in Google Local (maps.google.ca/com...
Google+ Business
Before May 2012, all local listings were considered
Google Places
In May 2012, Google Places became “Goog...
Google+ Business
The 4 types of pages to remember:

1. Google+ Local Page

3. “Upgraded” Google+
Local Business Page

2. G...
Google+ Business
1. Google + Local Page
The new name for a Google Places Page
This will show in maps.google.ca and rank in...
Google+ Business
2. Google + Business Page
A page for any type of business, not just local
Will not show in Google maps (w...
Google+ Business
3. “Upgraded” Google+ Local
Business Page
When you combine the local and business pages
This will show in...
Google+ Business
4. Google+ “Personal”
Used when authorship markup is implemented
Optimization Factors
1. Location
2. On profile
3. Citations
Optimization Factors
1. Location
Where your business is located
Proximity to centroid
Optimization Factors
2. Profile Optimization
Accurate categories selected
100% profile completion
Optimization Factors
2. Citations
A mention of Name, Address and Phone Number
(NAP) on the web
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Your SEO
With Our Ebook
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Local Search Optimization

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As mobile traffic continues to increase, not setting up a local profile is a big missed opportunity.

Published in: Education
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Local Search Optimization

  1. 1. Local Search Optimization
  2. 2. Contents 1 Why Local Search is Important 2 What is Google+ Local? 3 Google+ Business 5 Optimization Factors
  3. 3. Why Local Search is Important 73% of all online activity is related to local content (Google) 82% of local searchers follow up with a phone call or visit to your location (TMP/Comscore) 40% of mobile searches have local intent (Google) As mobile traffic continues to increase, failing to set up a local profile is a big missed opportunity.
  4. 4. What is Google+ Local? Google + Local allows business owners to add, update and manage their physical locations online It provides potential customers with business information and connects businesses with local customers
  5. 5. What is Google+ Local? How it appears in Google search results
  6. 6. What is Google+ Local? Google+ Local is not only for Small Businesses Required to rank in Google Local (maps.google.ca/com) Increase in smart phones usage means an increase in the number of searches with local intent More map listings will be displayed on mobile devices
  7. 7. Google+ Business Before May 2012, all local listings were considered Google Places In May 2012, Google Places became “Google+ Local” Businesses had the option of combining their Google+ local listing with a Google+ Business page.
  8. 8. Google+ Business The 4 types of pages to remember: 1. Google+ Local Page 3. “Upgraded” Google+ Local Business Page 2. Google+ Business Page 4. “Personal” Google+ Page
  9. 9. Google+ Business 1. Google + Local Page The new name for a Google Places Page This will show in maps.google.ca and rank in the local listing on page 1 of Google SERP (If you are in a top position)
  10. 10. Google+ Business 2. Google + Business Page A page for any type of business, not just local Will not show in Google maps (will not rank) If you want to rank you have to create a Google + Local page for the specific locations Once it is created, it cannot be changed
  11. 11. Google+ Business 3. “Upgraded” Google+ Local Business Page When you combine the local and business pages This will show in maps.google.ca and rank in the local listing on page 1 of Google SERP (if client is in top positions) +
  12. 12. Google+ Business 4. Google+ “Personal” Used when authorship markup is implemented
  13. 13. Optimization Factors 1. Location 2. On profile 3. Citations
  14. 14. Optimization Factors 1. Location Where your business is located Proximity to centroid
  15. 15. Optimization Factors 2. Profile Optimization Accurate categories selected 100% profile completion
  16. 16. Optimization Factors 2. Citations A mention of Name, Address and Phone Number (NAP) on the web
  17. 17. Supercharge Your SEO With Our Ebook Download Now
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