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Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
Is Inbound Marketing For You?
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Is Inbound Marketing For You?

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  • 1. Is Inbound Marketing For You?
  • 2. Are You Looking To... • Generate leads that can be turned into long-term customers? • Achieve sustainable and predictable results? • Develop a cohesive marketing strategy? • Increase the effectiveness of each individual marketing tactic you use?
  • 3. Inbound Marketing Can Transform Your B2B Sales Channel By Educating, Engaging, and Interacting with all your potential prospects you can: 1.Attract more visitors to your website 2.Convert more visitors to qualified leads 3.Nurture leads into customers
  • 4. If You Want To Keep Pace With Marketing Trends And Early-adopting Competitors, It’s Time To Think About Inbound Marketing
  • 5. What’s Really Changed? Internet Marketing Email Marketing Permission Marketing Word of Mouth Marketing Content Marketing There has been a gradual shift in the directional flow of the sales process; “The customer is drawn to the seller, rather than vice versa”
  • 6. Inbound Marketing Is About Pulling Customers In, Not Pushing Your Message Out, And It Uses Content As The Attraction
  • 7. Content Works Like Compound Interest… It builds itself over time and literally compounds the interest your target customers have in what you have to say
  • 8. Content is your currency. Spend it wisely
  • 9. Inbound Marketing Is A Process Traffic Building Attracting people to your site Sales Growth Turning leads into customers Lead Generation Turning visitor into leads ROI Analysis Using analytics to improve performance
  • 10. The Key Elements Of An Inbound Marketing Campaign Set SMART Goals Develop Buyer Personas Make an Offer Create a Conversion Path Develop Workflows Email Blog Leverage Social Media Analyze
  • 11. With Inbound Marketing, Patience Is Critical. You Have To Give People A Reason To Pay Attention
  • 12. “The reality is, customers buy when they’re ready to buy, not when you’re ready to sell. The key is to nurture them effectively with the right content stream so when they are ready to buy, they buy from you”
  • 13. The Key Challenges Of Inbound Marketing • Do I have a process for creating high-quality content? • When and what do I send to keep prospects engaged? • How do I determine if my content is good? • How do I find the time and resources? • What is the best type of
  • 14. Most Successful Inbound Marketing Campaigns Have 3 Components Preparation Promotion Analysis
  • 15. 1. Preparation • Set SMART Goals • Build Conversion • Define Buyer Paths Personas • Set-up Workflows • Develop Remarkable Content
  • 16. 2. Promotion • • • • Blog About Topics Related To Your Offer Email Existing Contacts Talk About It On Social Media Create PPC and Display Ads
  • 17. 3. Analysis Track Every Step Of The Process: • Email • SEO • Display • PPC • Calls-to-action • Social Media • Landing Pages • Blogging
  • 18. Next Steps To Inbound Marketing Success • Take a look at your existing marketing strategy • Talk to your marketing team about whether inbound is the right step • Analyze your marketing position relative to inbound marketing • Put together your own plan
  • 19. Want To Learn More About Inbound Marketing?

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