0
Is Inbound
Marketing
For You?
Are You Looking To...
• Generate leads that can be turned into
long-term customers?
• Achieve sustainable and predictable
...
Inbound Marketing Can
Transform Your B2B Sales Channel
By Educating, Engaging, and
Interacting with all your
potential pro...
If You Want To Keep Pace
With Marketing Trends And
Early-adopting Competitors,
It’s Time To Think About
Inbound Marketing
What’s Really Changed?
Internet Marketing
Email Marketing
Permission Marketing
Word of Mouth Marketing
Content
Marketing

...
Inbound Marketing Is About
Pulling Customers In, Not
Pushing Your Message Out, And
It Uses Content As The
Attraction
Content Works Like Compound Interest…

It builds itself over time and
literally compounds the interest your
target custome...
Content is your currency.
Spend it wisely
Inbound Marketing Is A Process
Traffic Building
Attracting people
to your site
Sales Growth
Turning leads
into customers

...
The Key Elements Of An
Inbound Marketing Campaign
Set SMART
Goals
Develop Buyer
Personas
Make an Offer
Create a Conversion...
With Inbound Marketing,
Patience Is Critical. You
Have To Give People A
Reason To Pay Attention
“The reality is, customers buy when
they’re ready to buy, not when you’re
ready to sell. The key is to nurture
them effect...
The Key Challenges Of
Inbound Marketing
• Do I have a process for
creating high-quality content?
• When and what do I send...
Most Successful Inbound
Marketing Campaigns
Have 3 Components
Preparation
Promotion
Analysis
1. Preparation

• Set SMART Goals
• Build Conversion
• Define Buyer
Paths
Personas
• Set-up Workflows
• Develop Remarkable...
2. Promotion

•
•
•
•

Blog About Topics Related To Your Offer
Email Existing Contacts
Talk About It On Social Media
Creat...
3. Analysis
Track Every Step Of The
Process:
• Email
• SEO
• Display
• PPC
• Calls-to-action
• Social Media
• Landing Page...
Next Steps To Inbound
Marketing Success
• Take a look at your
existing marketing strategy
• Talk to your marketing team
ab...
Want To Learn More About
Inbound Marketing?
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Is Inbound Marketing For You?

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Transcript of "Is Inbound Marketing For You?"

  1. 1. Is Inbound Marketing For You?
  2. 2. Are You Looking To... • Generate leads that can be turned into long-term customers? • Achieve sustainable and predictable results? • Develop a cohesive marketing strategy? • Increase the effectiveness of each individual marketing tactic you use?
  3. 3. Inbound Marketing Can Transform Your B2B Sales Channel By Educating, Engaging, and Interacting with all your potential prospects you can: 1.Attract more visitors to your website 2.Convert more visitors to qualified leads 3.Nurture leads into customers
  4. 4. If You Want To Keep Pace With Marketing Trends And Early-adopting Competitors, It’s Time To Think About Inbound Marketing
  5. 5. What’s Really Changed? Internet Marketing Email Marketing Permission Marketing Word of Mouth Marketing Content Marketing There has been a gradual shift in the directional flow of the sales process; “The customer is drawn to the seller, rather than vice versa”
  6. 6. Inbound Marketing Is About Pulling Customers In, Not Pushing Your Message Out, And It Uses Content As The Attraction
  7. 7. Content Works Like Compound Interest… It builds itself over time and literally compounds the interest your target customers have in what you have to say
  8. 8. Content is your currency. Spend it wisely
  9. 9. Inbound Marketing Is A Process Traffic Building Attracting people to your site Sales Growth Turning leads into customers Lead Generation Turning visitor into leads ROI Analysis Using analytics to improve performance
  10. 10. The Key Elements Of An Inbound Marketing Campaign Set SMART Goals Develop Buyer Personas Make an Offer Create a Conversion Path Develop Workflows Email Blog Leverage Social Media Analyze
  11. 11. With Inbound Marketing, Patience Is Critical. You Have To Give People A Reason To Pay Attention
  12. 12. “The reality is, customers buy when they’re ready to buy, not when you’re ready to sell. The key is to nurture them effectively with the right content stream so when they are ready to buy, they buy from you”
  13. 13. The Key Challenges Of Inbound Marketing • Do I have a process for creating high-quality content? • When and what do I send to keep prospects engaged? • How do I determine if my content is good? • How do I find the time and resources? • What is the best type of
  14. 14. Most Successful Inbound Marketing Campaigns Have 3 Components Preparation Promotion Analysis
  15. 15. 1. Preparation • Set SMART Goals • Build Conversion • Define Buyer Paths Personas • Set-up Workflows • Develop Remarkable Content
  16. 16. 2. Promotion • • • • Blog About Topics Related To Your Offer Email Existing Contacts Talk About It On Social Media Create PPC and Display Ads
  17. 17. 3. Analysis Track Every Step Of The Process: • Email • SEO • Display • PPC • Calls-to-action • Social Media • Landing Pages • Blogging
  18. 18. Next Steps To Inbound Marketing Success • Take a look at your existing marketing strategy • Talk to your marketing team about whether inbound is the right step • Analyze your marketing position relative to inbound marketing • Put together your own plan
  19. 19. Want To Learn More About Inbound Marketing?
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