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10 Website Issues That Our Search Engine Optimization Firm Addresses
 

10 Website Issues That Our Search Engine Optimization Firm Addresses

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In the moment our thoughts start to make into a truth, our eyesight becomes the anchor of our achievement. We innovate, strategy, exercise, and implement. Through evaluation and trial-and-error, we ...

In the moment our thoughts start to make into a truth, our eyesight becomes the anchor of our achievement. We innovate, strategy, exercise, and implement. Through evaluation and trial-and-error, we define, create, and improve our goals. Let's examine this in regards to internet articles and Search Engine Optimization.

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    10 Website Issues That Our Search Engine Optimization Firm Addresses 10 Website Issues That Our Search Engine Optimization Firm Addresses Document Transcript

    • 10 Issues That May Be Hurting Your Website Right Now By: SOSComplete Marketing 1-877-929-3303 You will find plenty of obscure problems that can wreak Search Engine Optimization mayhem, even on web sites which have mastered the essentials. Making your site's Search Engine Optimization as good as possible involves paying attention to the facts. On that note, here's a set of 10 problems you might have overlooked that could negatively affect your SEO. 1. An Accidentally Indexed Development Site A development site that accidentally gets indexed by the search engines may damage your Search Engine Optimization because usually the development site is quite similar to the actual site. This means the real site could get downgraded for duplicate content. In Addition, the development site could arrive in the internet search engine search engine pages (SERPs) and divert visitors from the actual site. When it's too late it is possible to go in to Google Webmaster Tools and request that the site be taken from its index under the "Remove URL" tab. 2. Extensive Error Pages Error pages are available in a number of varieties and most of them may damage SEO. 404 not found errors don't negatively affect SEO per se - Google won't downgrade a site based on what many 404 errors its crawlers encounter. However they could influence Search Engine
    • Optimization indirectly by making for a terrible user experience. 404s usually inspire visitors to bounce back again to the SERPs promptly. This tells Google that the website doesn't contain content and it'll be downgraded as an effect. Other errors, such as 500 internal server errors and 403 forbidden errors do influence SEO directly. 3. Duplicate Footers A footer with the same content in the bottom of each page might be bad for SEO because it constitutes duplicate content. Google loves exceptional content and certainly will downgrade a website if it gets the same content on every page. If at all possible, decide to try re-writing that content so that it's unique on every page. Or move the info in the footer to its own dedicated page. Or, if it positively must take every page, decide to try placing that information in an image. 4. In the event your website is slow, make an effort to speed it up. Apart from the outright Search Engine Optimization benefits, increasing site speed makes users happy (which has its own SEO benefits). Plus visitors tend to spend additional time on sites that are fast. 5. Keyword Stuffing Due to an algorithm update by the name of Panda, Google has been cracking down on pages that are filled with keywords. It's also worth reviewing old content written ahead of the rules
    • changed. Content which was successful in 2005 could be lethal now. In case you will find any offending pages, revision and re-optimize them for the 2013 search world. 6. Spammy Links The same goes for a site's link profile. Google is now cracking back on links from spammy sites and over optimized anchor text. Even when your site has been strictly practicing white-hat Search Engine Optimization for recent years, there might still be old links which are damaging the website now. Engaging in a few very targeted link un building could boost the site's functionality. 7. Broken Links Talking about links, it's not just the spammy ones that may negatively influence SEO. Search engines also penalize sites with dead links, not to mention the fact that they make for a terrible user experience. The links should be changed to point to the correct message or deleted. Thankfully programs that identify broken links make the job easier. 8. Robots.txt File But if the robots.txt file was configured so that it's unintentionally disallowing use of sections of the website that you just do need to be indexed, it really can be catastrophic for your own SEO. Manually check your robots.txt file and make sure that there are not any messages in Webmaster Tools telling you Googlebot is having problem accessing your website.
    • 9. Incorrect, Out of Date Sitemap Site maps help crawlers detect the information on your website. But, you will find a myriad of issues that could prevent a website from receiving the total benefit of a website map. A sitemap has to be considered a well-formed XML documents that follows a specific protocol. When it is not in this correct format search engines could have trouble processing it. What's More, you need to be certain it has been submitted to Webmaster Tools. It also needs to be as much as date - all of the pages in the sitemap need certainly to show up within the site crawl and vice versa. 10. URL-Established Duplicate Content Sometimes a site could have different URLs (not re-directed) pointing to either exactly the same page or pages that are almost identical, for example the same product page rated by different criteria. As everybody understands, duplicate content includes major SEO prices. Consider specifying a canonical page in order that Google only indexes one variant. There you've got it, ten little known factors which could influence SEO. Fixing them could well lead to better search engine ranks, although these problems frequently fly under the radar. Phone: 1.877.929.3303 Email: brianlett@soscomplete.com Website: soscomplete.com LinkedIn: http://www.linkedin.com/in/brianlett Twitter: twitter.com/brianlett Facebook: facebook.com/soscomplete