The Evolving State of SEO (March 2014) - Adapted keynote presentation given by SearchEngineLand.com and MarketingLand.com Editor-in-Chief Matt McGee (@mattmcgee on Twitter) at #MivaCon2014 - Miva Merchant's Annual User Conference in San Diego, CA on March 6, 2014.

5. Targeted content farms churning out low quality
articles. Some sites were producing over 7,000
articles per day!
What Is The Google Panda Update? >>
@SEngineLand

6. Examples:

9. Targeted spammy links.
What Is The Google Penguin Update? >>
@SEngineLand

10. @SEngineLand

12. What Is Google’s Hummingbird Algorithm?
>>
@SEngineLand

17. Read this article now >>
@SEngineLand

18. Read this article now >>
@SEngineLand

19. Read this article now >>
@SEngineLand

20. Read this article now >>
@SEngineLand

21. Read this article now >>
@SEngineLand

22. Read this article now >>
@SEngineLand

23. Read this article now >>
@SEngineLand

24. Read this article now >>
@SEngineLand

28. Read this article now >>
@SEngineLand

31. Desktop search is still the most common place we search…
@SEngineLand

32. Tablets & Smartphone usage still rising sharply…
@SEngineLand

33. … now we’re also searching in mobile apps
@SEngineLand

34. Google Goggles – shoot a photo to search.
Bing also has some similar image-as-query tools.
@SEngineLand

35. Voice search is now available on both Bing and Google…
@SEngineLand

36. Not just voice, but conversational search…
@SEngineLand

37. search exists in other platforms, too… Game Consoles, Smart TVs
@SEngineLand

38. search on wearable technology
@SEngineLand

39. @SEngineLand

45. Read this article now >>
@SEngineLand

46. Read this article now >>
@SEngineLand

47. Source: TheFilterBubble.com
@SEngineLand

48. Source: TheFilterBubble.com
@SEngineLand

50. @SEngineLand

52. @SEngineLand

53. “My vision when we
started Google 15 years
ago was that eventually
you wouldn't have to
have a search query at all.
You'd just have information
come to you as you needed it.”
Sergey Brin, TED Talk, February 2013
@SEngineLand

55. @SEngineLand

56. @SEngineLand

57. @SEngineLand

59. @SEngineLand

60. @SEngineLand

61. @SEngineLand

63. @SEngineLand

64. @SEngineLand

65. "Google Plus gives
you the opportunity
to be yourself, and
gives Google that
common understanding of who
you are."
Bradley Horowitz, February 2014
Source: New York Times
@SEngineLand

66. @SEngineLand

68. "Within search results, information tied
to verified online profiles will be ranked
higher than content without such
verification, which will result in most
users naturally clicking on the top
(verified) results. The true cost of
remaining anonymous, then, might be irrelevance."
Eric Schmidt, March 2013
Source: Wall Street Journal
@SEngineLand

70. “SEO should be unseen… and only
noticeable to other SEOs.”
Adam Audette, RKG
@SEngineLand

72. @SEngineLand

73. @SEngineLand

74. @SEngineLand

75. @SEngineLand

77. @SEngineLand

78. @SEngineLand

79. @SEngineLand

80. @SEngineLand

82. @SEngineLand

83. “Everybody talks about “creating relevant content” but that’s not what Google is
looking for…” ~ Matt McGee
Source: SmallBusinessSEM.com
@SEngineLand

85. Source: SEOBook
@SEngineLand

87. Build a Brand
“Search used to be where the playing field was
level ... those days are over. You need to build
a brand. This is the single most important and
single most difficult task that has been added
to the SEO agenda over the last few years.”
Everett Sizemore, seOverflow
@SEngineLand

89. @SEngineLand

90. Source: Marketing Land
@SEngineLand

92. Read more @ SearchEngineLand.com >>
@SEngineLand

94. Be Invisible. Be Vital. Be a Brand.