Targeted content farms churning out low quality
articles. Some sites were producing over 7,000
articles per day!
What Is T...
Examples:
Targeted spammy links.
What Is The Google Penguin Update? >>

@SEngineLand
@SEngineLand
What Is Google’s Hummingbird Algorithm?
>>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Desktop search is still the most common place we search…

@SEngineLand
Tablets & Smartphone usage still rising sharply…

@SEngineLand
… now we’re also searching in mobile apps

@SEngineLand
Google Goggles – shoot a photo to search.
Bing also has some similar image-as-query tools.

@SEngineLand
Voice search is now available on both Bing and Google…

@SEngineLand
Not just voice, but conversational search…

@SEngineLand
search exists in other platforms, too… Game Consoles, Smart TVs

@SEngineLand
search on wearable technology

@SEngineLand
@SEngineLand
Read this article now >>

@SEngineLand
Read this article now >>

@SEngineLand
Source: TheFilterBubble.com

@SEngineLand
Source: TheFilterBubble.com

@SEngineLand
@SEngineLand
@SEngineLand
“My vision when we
started Google 15 years
ago was that eventually
you wouldn't have to
have a search query at all.
You'd ...
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
"Google Plus gives
you the opportunity
to be yourself, and
gives Google that
common understanding of who
you are."
Bradley...
@SEngineLand
"Within search results, information tied
to verified online profiles will be ranked
higher than content without such
verif...
“SEO should be unseen… and only
noticeable to other SEOs.”
Adam Audette, RKG

@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
@SEngineLand
“Everybody talks about “creating relevant content” but that’s not what Google is
looking for…” ~ Matt McGee
Source: SmallB...
Source: SEOBook

@SEngineLand
Build a Brand
“Search used to be where the playing field was
level ... those days are over. You need to build
a brand. Thi...
@SEngineLand
Source: Marketing Land

@SEngineLand
Read more @ SearchEngineLand.com >>

@SEngineLand
Be Invisible. Be Vital. Be a Brand.
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
The Evolving State of SEO According to Search Engine Land - March 2014
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The Evolving State of SEO According to Search Engine Land - March 2014

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The Evolving State of SEO (March 2014) - Adapted keynote presentation given by SearchEngineLand.com and MarketingLand.com Editor-in-Chief Matt McGee (@mattmcgee on Twitter) at #MivaCon2014 - Miva Merchant's Annual User Conference in San Diego, CA on March 6, 2014.

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  • Targeted content farms – churning out low quality articles. Some sites producing 7,000 articles per day!
  • “How to Play the Xylophone”
  • “How to Bathe a Small Rodent”
  • Spammy blog comments are one example
  • The meaning behind the words….
  • “stindy” becomes a search for streets in Indianapolis
  • Google understanding the concept better – not about keywords, about meaning
  • Exact match domains – low quality
  • Pirate Update
  • Page Layout algo update
  • Don’t spam your Schema markup
  • Several link networks busted – US, France, Germany
  • Guest Blogging for SEO purposes
  • Several link networks busted – Poland, US, France, Germany
  • Before we talk about the evolution of SEO, we have to talk about how search has evolved.
  • Desktop search – still most common place we search
  • Tablets and smartphones
  • Searchingin apps
  • Google Goggles – shoot a photo to searchBing also has some similar image-as-query tools.
  • Not just voice, but conversational search
  • Searching via Xbox
  • Search via Google Glass
  • Sherwin Williams Colorsnap app
  • Bing, too… including tweets
  • That’s how we’ve evolved. Let’s look at how search results have evolved, too.
  • Personalization
  • Personalization
  • Eli Parisier “The Filter Bubble”
  • Eli Parisier “The Filter Bubble”
  • Bing’s identity is mainly tied to social networks for now.
  • Google MUCH more into identity, via Google+.
  • Google MUCH more into identity, via Google+.
  • Not just for individuals, but businesses, too. **Google is rewarding people and businesses that share their identity via Google+.**
  • All those slides about Google penalties and algorithm updates? If it’s obvious that you’re doing SEO, you may have a problem.
  • Level- balance and moderation
  • Ballerina slippers- delicate
  • Palette- paintbrush not hammer
  • Scalpel- precision
  • Google has human quality raters….140-page guide
  • Everybody talks about “creating relevant content” but that’s not what Google is looking for
  • Back to the “vital” point for a moment…
  • Google loves brands … consumers do, too
  • Survey in NovemberTop thing consumers look for in product search is a known brand
  • Be invisible. Be vital. Be a brand.
  • Transcript of "The Evolving State of SEO According to Search Engine Land - March 2014"

    1. 1. Targeted content farms churning out low quality articles. Some sites were producing over 7,000 articles per day! What Is The Google Panda Update? >> @SEngineLand
    2. 2. Examples:
    3. 3. Targeted spammy links. What Is The Google Penguin Update? >> @SEngineLand
    4. 4. @SEngineLand
    5. 5. What Is Google’s Hummingbird Algorithm? >> @SEngineLand
    6. 6. Read this article now >> @SEngineLand
    7. 7. Read this article now >> @SEngineLand
    8. 8. Read this article now >> @SEngineLand
    9. 9. Read this article now >> @SEngineLand
    10. 10. Read this article now >> @SEngineLand
    11. 11. Read this article now >> @SEngineLand
    12. 12. Read this article now >> @SEngineLand
    13. 13. Read this article now >> @SEngineLand
    14. 14. Read this article now >> @SEngineLand
    15. 15. Desktop search is still the most common place we search… @SEngineLand
    16. 16. Tablets & Smartphone usage still rising sharply… @SEngineLand
    17. 17. … now we’re also searching in mobile apps @SEngineLand
    18. 18. Google Goggles – shoot a photo to search. Bing also has some similar image-as-query tools. @SEngineLand
    19. 19. Voice search is now available on both Bing and Google… @SEngineLand
    20. 20. Not just voice, but conversational search… @SEngineLand
    21. 21. search exists in other platforms, too… Game Consoles, Smart TVs @SEngineLand
    22. 22. search on wearable technology @SEngineLand
    23. 23. @SEngineLand
    24. 24. Read this article now >> @SEngineLand
    25. 25. Read this article now >> @SEngineLand
    26. 26. Source: TheFilterBubble.com @SEngineLand
    27. 27. Source: TheFilterBubble.com @SEngineLand
    28. 28. @SEngineLand
    29. 29. @SEngineLand
    30. 30. “My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it.” Sergey Brin, TED Talk, February 2013 @SEngineLand
    31. 31. @SEngineLand
    32. 32. @SEngineLand
    33. 33. @SEngineLand
    34. 34. @SEngineLand
    35. 35. @SEngineLand
    36. 36. @SEngineLand
    37. 37. @SEngineLand
    38. 38. @SEngineLand
    39. 39. "Google Plus gives you the opportunity to be yourself, and gives Google that common understanding of who you are." Bradley Horowitz, February 2014 Source: New York Times @SEngineLand
    40. 40. @SEngineLand
    41. 41. "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." Eric Schmidt, March 2013 Source: Wall Street Journal @SEngineLand
    42. 42. “SEO should be unseen… and only noticeable to other SEOs.” Adam Audette, RKG @SEngineLand
    43. 43. @SEngineLand
    44. 44. @SEngineLand
    45. 45. @SEngineLand
    46. 46. @SEngineLand
    47. 47. @SEngineLand
    48. 48. @SEngineLand
    49. 49. @SEngineLand
    50. 50. @SEngineLand
    51. 51. @SEngineLand
    52. 52. “Everybody talks about “creating relevant content” but that’s not what Google is looking for…” ~ Matt McGee Source: SmallBusinessSEM.com @SEngineLand
    53. 53. Source: SEOBook @SEngineLand
    54. 54. Build a Brand “Search used to be where the playing field was level ... those days are over. You need to build a brand. This is the single most important and single most difficult task that has been added to the SEO agenda over the last few years.” Everett Sizemore, seOverflow @SEngineLand
    55. 55. @SEngineLand
    56. 56. Source: Marketing Land @SEngineLand
    57. 57. Read more @ SearchEngineLand.com >> @SEngineLand
    58. 58. Be Invisible. Be Vital. Be a Brand.

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