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The Evolving State of SEO According to Search Engine Land - March 2014
 

The Evolving State of SEO According to Search Engine Land - March 2014

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The Evolving State of SEO (March 2014) - Adapted keynote presentation given by SearchEngineLand.com and MarketingLand.com Editor-in-Chief Matt McGee (@mattmcgee on Twitter) at #MivaCon2014 - Miva ...

The Evolving State of SEO (March 2014) - Adapted keynote presentation given by SearchEngineLand.com and MarketingLand.com Editor-in-Chief Matt McGee (@mattmcgee on Twitter) at #MivaCon2014 - Miva Merchant's Annual User Conference in San Diego, CA on March 6, 2014.

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  • An ever changing web requires constant learning. Thanks for the presentation guy's.

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  • Targeted content farms – churning out low quality articles. Some sites producing 7,000 articles per day!
  • “How to Play the Xylophone”
  • “How to Bathe a Small Rodent”
  • Spammy blog comments are one example
  • The meaning behind the words….
  • “stindy” becomes a search for streets in Indianapolis
  • Google understanding the concept better – not about keywords, about meaning
  • Exact match domains – low quality
  • Pirate Update
  • Page Layout algo update
  • Don’t spam your Schema markup
  • Several link networks busted – US, France, Germany
  • Guest Blogging for SEO purposes
  • Several link networks busted – Poland, US, France, Germany
  • Before we talk about the evolution of SEO, we have to talk about how search has evolved.
  • Desktop search – still most common place we search
  • Tablets and smartphones
  • Searchingin apps
  • Google Goggles – shoot a photo to searchBing also has some similar image-as-query tools.
  • Not just voice, but conversational search
  • Searching via Xbox
  • Search via Google Glass
  • Sherwin Williams Colorsnap app
  • Bing, too… including tweets
  • That’s how we’ve evolved. Let’s look at how search results have evolved, too.
  • Personalization
  • Personalization
  • Eli Parisier “The Filter Bubble”
  • Eli Parisier “The Filter Bubble”
  • Bing’s identity is mainly tied to social networks for now.
  • Google MUCH more into identity, via Google+.
  • Google MUCH more into identity, via Google+.
  • Not just for individuals, but businesses, too. **Google is rewarding people and businesses that share their identity via Google+.**
  • All those slides about Google penalties and algorithm updates? If it’s obvious that you’re doing SEO, you may have a problem.
  • Level- balance and moderation
  • Ballerina slippers- delicate
  • Palette- paintbrush not hammer
  • Scalpel- precision
  • Google has human quality raters….140-page guide
  • Everybody talks about “creating relevant content” but that’s not what Google is looking for
  • Back to the “vital” point for a moment…
  • Google loves brands … consumers do, too
  • Survey in NovemberTop thing consumers look for in product search is a known brand
  • Be invisible. Be vital. Be a brand.

The Evolving State of SEO According to Search Engine Land - March 2014 The Evolving State of SEO According to Search Engine Land - March 2014 Presentation Transcript