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Google Hummingbird: What It Means and What You Can Do About It
 

Google Hummingbird: What It Means and What You Can Do About It

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Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of ...

Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.

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    Google Hummingbird: What It Means and What You Can Do About It Google Hummingbird: What It Means and What You Can Do About It Presentation Transcript

    • Hello! Monica Wright Director of Audience Engagement at Search Engine Land and Marketing Land @MonicaWright Jim Carney Content Marketing Manager at Ektron @JimmCarney
    • How Do Search Engines Work?
    • The Old Way
    • PERIODIC TABLE OF SEO ELEMENTS & GUIDE TO SEO searchengineland.com/seotable
    • Index vs. Refresh vs. Algorithm
    • Targeted content farms churning out low quality articles. Some sites were producing over 7,000 articles per day!
    • Targeted spammy links.
    • FAQ: ALL ABOUT THE NEW GOOGLE HUMMINGBIRD ALGORITHM Emphasis on “Entity Search”
    • Knowledge Graph Learn More: Google Knowledge Graph
    • Semantic MarkUp OPEN GRAPH PROTOCOL, SCHEMA
    • Personalized Search
    • Instant Answers
    • Mobile Matters, But… • you don’t need a mobile site to rank better, however… • a site with problems for smartphone searches on Google may not rank as well • it’s more about what happens after the mobile search…
    • What Mobile Visitors Want GOOGLE SURVEY REVEALS WHAT USERS WANT FROM MOBILE SITES by Greg Sterling
    • What This Means For Your Content Strategy
    • Google Encryption of Keywords
    • Less Keywords, More Engagement
    • How to Get Started
    • Think Questions, Not Keywords
    • Provide Value
    • Build Buyer Personas
    • Think Like A Brand
    • Think Beyond Text
    • Think Beyond Your Site
    • 4 More Ways… • Use rich snippets • Verify and implement Google+ brand page • Don’t forget Google+ authorship • Remember social media sharing, onsite and off…
    • Status Update in 17 SECONDS!
    • G+ Authorship
    • You Could Just Ask • www.helpmewrite.co • Quora • G+ Communities • Reddit…
    • How To Track Success
    • Minutia Old-school keyword rankings aren’t going to work because of… • Personalization • Geotargeting • (Not Provided) • Google Keyword Tool retired in 2013 • Possible inaccurate data in WMT SEO REPORTING: It’s Time We Get Away From the Minutia & Focus On What Matters by Janet Driscoll Miller
    • Results are not rankings. Results are results.
    • Takeaways Be Organic • Don’t try to game the system • Organic content tastes better Think Creatively • Failing is a good thing • Try things that haven’t been done Think in questions • Think about questions not keywords • Track results not rankings
    • THANKS! @MonicaWright / @SEngineLand @JimmCarney #EktronSynergy @Ektron