Google Hummingbird: What It Means and What You Can Do About It

  • 5,367 views
Uploaded on

Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of …

Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.

More in: Marketing , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,367
On Slideshare
0
From Embeds
0
Number of Embeds
7

Actions

Shares
Downloads
55
Comments
1
Likes
29

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Hello! Monica Wright Director of Audience Engagement at Search Engine Land and Marketing Land @MonicaWright Jim Carney Content Marketing Manager at Ektron @JimmCarney
  • 2. How Do Search Engines Work?
  • 3. The Old Way
  • 4. PERIODIC TABLE OF SEO ELEMENTS & GUIDE TO SEO searchengineland.com/seotable
  • 5. Index vs. Refresh vs. Algorithm
  • 6. Targeted content farms churning out low quality articles. Some sites were producing over 7,000 articles per day!
  • 7. Targeted spammy links.
  • 8. FAQ: ALL ABOUT THE NEW GOOGLE HUMMINGBIRD ALGORITHM Emphasis on “Entity Search”
  • 9. Knowledge Graph Learn More: Google Knowledge Graph
  • 10. Semantic MarkUp OPEN GRAPH PROTOCOL, SCHEMA
  • 11. Personalized Search
  • 12. Instant Answers
  • 13. Mobile Matters, But… • you don’t need a mobile site to rank better, however… • a site with problems for smartphone searches on Google may not rank as well • it’s more about what happens after the mobile search…
  • 14. What Mobile Visitors Want GOOGLE SURVEY REVEALS WHAT USERS WANT FROM MOBILE SITES by Greg Sterling
  • 15. What This Means For Your Content Strategy
  • 16. Google Encryption of Keywords
  • 17. Less Keywords, More Engagement
  • 18. How to Get Started
  • 19. Think Questions, Not Keywords
  • 20. Provide Value
  • 21. Build Buyer Personas
  • 22. Think Like A Brand
  • 23. Think Beyond Text
  • 24. Think Beyond Your Site
  • 25. 4 More Ways… • Use rich snippets • Verify and implement Google+ brand page • Don’t forget Google+ authorship • Remember social media sharing, onsite and off…
  • 26. Status Update in 17 SECONDS!
  • 27. G+ Authorship
  • 28. You Could Just Ask • www.helpmewrite.co • Quora • G+ Communities • Reddit…
  • 29. How To Track Success
  • 30. Minutia Old-school keyword rankings aren’t going to work because of… • Personalization • Geotargeting • (Not Provided) • Google Keyword Tool retired in 2013 • Possible inaccurate data in WMT SEO REPORTING: It’s Time We Get Away From the Minutia & Focus On What Matters by Janet Driscoll Miller
  • 31. Results are not rankings. Results are results.
  • 32. Takeaways Be Organic • Don’t try to game the system • Organic content tastes better Think Creatively • Failing is a good thing • Try things that haven’t been done Think in questions • Think about questions not keywords • Track results not rankings
  • 33. THANKS! @MonicaWright / @SEngineLand @JimmCarney #EktronSynergy @Ektron