Thursday, March 15, 12
SUCCES CRITERIA FOR SOCIAL MEDIA & CROWD FUNDING                          Henk Van Ess                         henk@vaness...
SOCIAL MEDIAThursday, March 15, 12
Yesterday on TwitterThursday, March 15, 12
Yesterday on TwitterThursday, March 15, 12
Yesterday on Twitter                           For registration of a public lecture #                           Erotica pl...
Yesterday on FacebookThursday, March 15, 12
Yesterday on FacebookThursday, March 15, 12
Yesterday on Facebook                                         Premiere Pelleas et Melisande in Brugge!Thursday, March 15, 12
Yesterday (2012) on You TubeThursday, March 15, 12
Yesterday (2012) on You Tube                                  Watch our great projects from 2008!Thursday, March 15, 12
https://plus.google.com/u/0/110593963566088558937/posts/XWyEoRyYWFhThursday, March 15, 12
BIG BRANDS                         what do they do with their power?Thursday, March 15, 12
https://twitter.com/#!/Pringles/status/175226865122951168Thursday, March 15, 12
https://twitter.com/#!/Microsoft/status/172800373113880577Thursday, March 15, 12
http://pinterest.com/windows/Thursday, March 15, 12
https://twitter.com/#!/Ford/status/178208664694427648Thursday, March 15, 12
https://twitter.com/#!/pepsi/status/178555999588851712Thursday, March 15, 12
You are important                             BUT NOT BIGThursday, March 15, 12
Let’s see what you talked about in 2012Thursday, March 15, 12
Korzotheater                                        http://www.wordle.net/Thursday, March 15, 12
Theater Salihara                                        http://www.wordle.net/Thursday, March 15, 12
translate.google.comThursday, March 15, 12
So you are in social media                         some of you use it as a calendarThursday, March 15, 12
Others show pictures of what you doThursday, March 15, 12
pictures of what you do                                  https://foursquare.com/v/teater-salihara/4c30285c16adc92839dcbe9c...
You quote people who like you                                              https://twitter.com/#!/scapinoballetThursday, M...
You hope that your Twitter friends comeThursday, March 15, 12
What you doThursday, March 15, 12
What you do                    • You broadcastThursday, March 15, 12
What you do                    • You broadcast                    • You transmitThursday, March 15, 12
What you do                    • You broadcast                    • You transmit                    • You sendThursday, Ma...
What you do                    • You broadcast                    • You transmit                    • You send            ...
Can you help me?                         no answerThursday, March 15, 12
Hello, can I participate?                         no answerThursday, March 15, 12
So what do you think?                         No feedback with sourcesThursday, March 15, 12
FoursquareThursday, March 15, 12
Waiting for two days now.                         Why are you on Foursquare????Thursday, March 15, 12
and in the end                         no one is respondingThursday, March 15, 12
no one is respondingThursday, March 15, 12
Thursday, March 15, 12
You are not alone :)Thursday, March 15, 12
You are not alone :)Thursday, March 15, 12
You are not alone :)                              http://www.emarketer.com/Article.aspx?R=1008873Thursday, March 15, 12
You are not alone :)                                                                           http://www.emarketer.com/Ar...
You are not alone :)                                                                           http://www.emarketer.com/Ar...
Sure, your efforts willThursday, March 15, 12
Sure, your efforts will                    • keep your fans informedThursday, March 15, 12
Sure, your efforts will                    • keep your fans informed                    • keep your fans informedThursday,...
Sure, your efforts will                    • keep your fans informed                    • keep your fans informed         ...
Sure, your efforts will                    • keep your fans informed                    • keep your fans informed         ...
Don’t do social media                            if you don’t want to be socialThursday, March 15, 12
A hopeless case?                                           www.kookkaravaan.nl                         Self published book...
The problem                         How to market a selfpublished bookThursday, March 15, 12
The real problemThursday, March 15, 12
The real problem                    • I know social media is importantThursday, March 15, 12
The real problem                    • I know social media is important                    • I don’t know how to use social...
The errors                    • Megaphone approach ! “Buy me”                    • No personal voiceThursday, March 15, 12
Catharsis                         Why did you wrote the book?Thursday, March 15, 12
What happenedThursday, March 15, 12
What happened                    • Writers engaged themselves with other                         foodies. They didn’t push...
What happened                    • Writers engaged themselves with other                         foodies. They didn’t push...
Lesson #1                         HANDPICK YOUR OWN                             AUDIENCE,                         DON’T WA...
HANDPICK YOUR AUDIENCE                         will give a workshop in MauritszaalThursday, March 15, 12
Lesson #2                             PARTICIPATE                         WITH YOUR PASSION,                         NOT Y...
Megaphone OFF, Dialog ONThursday, March 15, 12
Even Pringles learnedThursday, March 15, 12
HAPPY END                         best cookbook of the year in NL                         #3th best cookbook of the worldT...
Thursday, March 15, 12
How to engageThursday, March 15, 12
How to engage                           JUST .. ENGAGE!Thursday, March 15, 12
Thursday, March 15, 12
This is ok:                         “Congratz for becoming Mayor of                          Hamsphire Hotel Amsterdam”Thu...
This is not so okThursday, March 15, 12
This is okThursday, March 15, 12
This is not so OK           Eppax.com audience this morning, only one person tweetedThursday, March 15, 12
CROWD FUNDINGThursday, March 15, 12
http://www.kickstarter.com/projects/679315434/the-gamelatron-the-soul-of-the-temple-at-burningma                         F...
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Personally, I prefer live people, not machines                                                    Carlos Vicente          ...
http://www.kickstarter.com/projects/ajaque/10-little-pieces-for-piano-music-score-bookThursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
WHY                         is this a failure??Thursday, March 15, 12
$10 projectThursday, March 15, 12
$10 project                         No Personal VoiceThursday, March 15, 12
$10 project                          No Personal Voice                         No Believable CauseThursday, March 15, 12
$10 project                          No Personal Voice                         No Believable Cause                        ...
$10 project                          No Personal Voice                         No Believable Cause                        ...
Following Crowd Funding Project took place 24 hrs agoThursday, March 15, 12
What do you think?                             SUCCESS OR FAILURE?Thursday, March 15, 12
Thursday, March 15, 12
passion            I can make this happen                longing              humorThursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
WHY                         is this a extreme success?Thursday, March 15, 12
Personal Voice             Believable Cause               Creative Rewards              Transparent Story                 ...
Personal Voice             Believable Cause               Creative Rewards              Transparent Story                 ...
But...                         I have an idea or wish, not a productThursday, March 15, 12
http://www.rockethub.com/projects/5194-my-dad-s-legacyThursday, March 15, 12
Thursday, March 15, 12
But...                         It’s not in our cultureThursday, March 15, 12
What’s the real difference?Thursday, March 15, 12
But...                         How to pay?Thursday, March 15, 12
http://www.kickstarter.com/projects/66710809/double-fine-adventure                         Talking about alternative paymen...
Honesty &                         Transparancy                         Will Help You Fund Your ArtThursday, March 15, 12
http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2012/feb/03/crowdfunding-belle-sebastia...
Thursday, March 15, 12
http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/Thursday, March 15, 12
http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/                                  ...
http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/                                  ...
http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/                                  ...
http://www.indiegogo.com/Thursday, March 15, 12
This presentation: www.twittertwitter.com/eppaxsocial.keyThursday, March 15, 12
Your own voice should do                           This presentation: www.twittertwitter.com/eppaxsocial.keyThursday, Marc...
Your own voice should do                                               Thanks!                           @henkvaness or he...
No more megaphones                         Your own voice should do                                               Thanks! ...
why I was here today                                                                      CEO Jeff Weiner, LinkedIn (ex-Ya...
Thursday, March 15, 12
HANDPICKING YOUR AUDIENCE                                 henk van essThursday, March 15, 12
Crowdfunding                    • You NEED to have a public!                    • This is about how you can get itThursday...
The problem                                      Jeopardy quiz - met IBM computer Watson                         Computers...
Social Media                    • the mass decides relevance?                    • “on the spur of the moment”            ...
Thursday, March 15, 12
Thursday, March 15, 12
Vroeger heel hot: www.digg.comThursday, March 15, 12
Wat is hot: trends.google.comThursday, March 15, 12
Chaotische keuzes op mootz.comThursday, March 15, 12
"With the number of sources,                         and doubling of information                         every 18, 24 mont...
NONE of the real time tools (…)                         like Google Buzz, Facebook,                         Twitter, YouTu...
Source: Swift RiverThursday, March 15, 12
Thursday, March 15, 12
Thursday, March 15, 12
Bron: https://www.facebook.com/pages/VATICAN/121421024535989Thursday, March 15, 12
Learn to filter social media to find your audienceThursday, March 15, 12
Source: Klout.comThursday, March 15, 12
Source: Peerindex.comThursday, March 15, 12
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Thursday, March 15, 12
Few originals, many copy cats                                                         Source: Business WeekThursday, March...
Why Google earns billions                                   TextThursday, March 15, 12
Thursday, March 15, 12
1. On job titleThursday, March 15, 12
Find experts and validate themThursday, March 15, 12
Find experts and validate themThursday, March 15, 12
Experts vinden & validerenThursday, March 15, 12
RecepyThursday, March 15, 12
Recepy                         1.Validate with Twellow, Linkedin & FollowingThursday, March 15, 12
Recepy                         1.Validate with Twellow, Linkedin & Following                         2. Put the experts in...
Recepy                         1.Validate with Twellow, Linkedin & Following                         2. Put the experts in...
Recepy                         1.Validate with Twellow, Linkedin & Following                         2. Put the experts in...
2. On knowledgeThursday, March 15, 12
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RecepyThursday, March 15, 12
Recepy                         1. Find niche sources on Sulia & Listorious &                         Klout & ZiteThursday,...
Recepy                         1. Find niche sources on Sulia & Listorious &                         Klout & Zite         ...
3. Learn to searchThursday, March 15, 12
Thursday, March 15, 12
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The problem                         in a interview, it doesn’t say ‘interview’Thursday, March 15, 12
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Think like the sourceThursday, March 15, 12
Think like the source                          What is the essence of an interview?Thursday, March 15, 12
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Interview Madoff in NYTThursday, March 15, 12
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Welke woorden staan vrijwel zeker in elk interview?Thursday, March 15, 12
Welke woorden staan vrijwel zeker in elk interview?Thursday, March 15, 12
Welke woorden staan vrijwel zeker in elk interview?                                        name personThursday, March 15, 12
Welke woorden staan vrijwel zeker in elk interview?                                        name personThursday, March 15, 12
Welke woorden staan vrijwel zeker in elk interview?                                        name person                    ...
Welke woorden staan vrijwel zeker in elk interview?                                        name person                    ...
Welke woorden staan vrijwel zeker in elk interview?                                        name person                    ...
name                             says                         a personThursday, March 15, 12
name                         says                         personThursday, March 15, 12
name                         says                         personThursday, March 15, 12
name                         says                         personThursday, March 15, 12
name                         says                         personThursday, March 15, 12
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Sociale mediaThursday, March 15, 12
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facebook.eccar.orgThursday, March 15, 12
LinkedInThursday, March 15, 12
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Succes Criteria for Crowd Funding

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In his keynote for the European Platform Arts Exchange at the Tropeninstituut in Amsterdam, Dutch born social media watcher Henk van Ess opened his keynote with a real megaphone, reading out loud boring tweets of cultural organizations around the world. "Noticing how some people use social media, I hear a megaphone , not a personal voice. It's mass media versus social me-dia. #Fail by Design?"

Henk advocates cultural organizations to handpick their audience and learn social filtering techniques how to do so.

In the first part of the Keynote, Henk analyzes thousands of tweets of cultural organizations, claiming that they are a Calendar or A Robot - they dont seem to be a human.

In the second part he shows 48 hours old examples of crowd sourcing projects that were crowd funded. What worked and what not? Why?

The third pard "Handpicking your Audience" is a workshop about how to find very specific people of very specific nature.

KEYNOTE FROM MARCH 15, 2012. Given in Amsterdam
http://www.eppax.com/speakers.html


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Succes Criteria for Crowd Funding

  1. 1. Thursday, March 15, 12
  2. 2. SUCCES CRITERIA FOR SOCIAL MEDIA & CROWD FUNDING Henk Van Ess henk@vaness.nlThursday, March 15, 12
  3. 3. SOCIAL MEDIAThursday, March 15, 12
  4. 4. Yesterday on TwitterThursday, March 15, 12
  5. 5. Yesterday on TwitterThursday, March 15, 12
  6. 6. Yesterday on Twitter For registration of a public lecture # Erotica please register yourself to daftar@salihara.org or 081281845500 hub in the day and working hours.Thursday, March 15, 12
  7. 7. Yesterday on FacebookThursday, March 15, 12
  8. 8. Yesterday on FacebookThursday, March 15, 12
  9. 9. Yesterday on Facebook Premiere Pelleas et Melisande in Brugge!Thursday, March 15, 12
  10. 10. Yesterday (2012) on You TubeThursday, March 15, 12
  11. 11. Yesterday (2012) on You Tube Watch our great projects from 2008!Thursday, March 15, 12
  12. 12. https://plus.google.com/u/0/110593963566088558937/posts/XWyEoRyYWFhThursday, March 15, 12
  13. 13. BIG BRANDS what do they do with their power?Thursday, March 15, 12
  14. 14. https://twitter.com/#!/Pringles/status/175226865122951168Thursday, March 15, 12
  15. 15. https://twitter.com/#!/Microsoft/status/172800373113880577Thursday, March 15, 12
  16. 16. http://pinterest.com/windows/Thursday, March 15, 12
  17. 17. https://twitter.com/#!/Ford/status/178208664694427648Thursday, March 15, 12
  18. 18. https://twitter.com/#!/pepsi/status/178555999588851712Thursday, March 15, 12
  19. 19. You are important BUT NOT BIGThursday, March 15, 12
  20. 20. Let’s see what you talked about in 2012Thursday, March 15, 12
  21. 21. Korzotheater http://www.wordle.net/Thursday, March 15, 12
  22. 22. Theater Salihara http://www.wordle.net/Thursday, March 15, 12
  23. 23. translate.google.comThursday, March 15, 12
  24. 24. So you are in social media some of you use it as a calendarThursday, March 15, 12
  25. 25. Others show pictures of what you doThursday, March 15, 12
  26. 26. pictures of what you do https://foursquare.com/v/teater-salihara/4c30285c16adc92839dcbe9cThursday, March 15, 12
  27. 27. You quote people who like you https://twitter.com/#!/scapinoballetThursday, March 15, 12
  28. 28. You hope that your Twitter friends comeThursday, March 15, 12
  29. 29. What you doThursday, March 15, 12
  30. 30. What you do • You broadcastThursday, March 15, 12
  31. 31. What you do • You broadcast • You transmitThursday, March 15, 12
  32. 32. What you do • You broadcast • You transmit • You sendThursday, March 15, 12
  33. 33. What you do • You broadcast • You transmit • You send • Are you a human or a bot?Thursday, March 15, 12
  34. 34. Can you help me? no answerThursday, March 15, 12
  35. 35. Hello, can I participate? no answerThursday, March 15, 12
  36. 36. So what do you think? No feedback with sourcesThursday, March 15, 12
  37. 37. FoursquareThursday, March 15, 12
  38. 38. Waiting for two days now. Why are you on Foursquare????Thursday, March 15, 12
  39. 39. and in the end no one is respondingThursday, March 15, 12
  40. 40. no one is respondingThursday, March 15, 12
  41. 41. Thursday, March 15, 12
  42. 42. You are not alone :)Thursday, March 15, 12
  43. 43. You are not alone :)Thursday, March 15, 12
  44. 44. You are not alone :) http://www.emarketer.com/Article.aspx?R=1008873Thursday, March 15, 12
  45. 45. You are not alone :) http://www.emarketer.com/Article.aspx?R=1008873 94% of the 50 top brands’ Facebook pages directed users to a one-way communication page, such as a tab or a closed Facebook wall that didn’t allow consumers to initiate a conversation. This was up from 91% of the top 50 brands’ pages in 2010. Additionally, 56% of those brands did not respond to a single customer comment on their Facebook page in 2011; the same percentage of nonresponses as in 2010.Thursday, March 15, 12
  46. 46. You are not alone :) http://www.emarketer.com/Article.aspx?R=1008873 94% of the 50 top brands’ Facebook pages directed users to a one-way communication page, such as a tab or a closed Facebook wall that didn’t allow consumers to initiate a conversation. This was up from 91% of the top 50 brands’ pages in 2010. Additionally, 56% of those brands did not respond to a single customer comment on their Facebook page in 2011; the same percentage of nonresponses as in 2010. http://www.atkearney.com/Thursday, March 15, 12
  47. 47. Sure, your efforts willThursday, March 15, 12
  48. 48. Sure, your efforts will • keep your fans informedThursday, March 15, 12
  49. 49. Sure, your efforts will • keep your fans informed • keep your fans informedThursday, March 15, 12
  50. 50. Sure, your efforts will • keep your fans informed • keep your fans informed • keep your fans informedThursday, March 15, 12
  51. 51. Sure, your efforts will • keep your fans informed • keep your fans informed • keep your fans informed • and keep your fans informedThursday, March 15, 12
  52. 52. Don’t do social media if you don’t want to be socialThursday, March 15, 12
  53. 53. A hopeless case? www.kookkaravaan.nl Self published book about Moroccan foodThursday, March 15, 12
  54. 54. The problem How to market a selfpublished bookThursday, March 15, 12
  55. 55. The real problemThursday, March 15, 12
  56. 56. The real problem • I know social media is importantThursday, March 15, 12
  57. 57. The real problem • I know social media is important • I don’t know how to use social mediaThursday, March 15, 12
  58. 58. The errors • Megaphone approach ! “Buy me” • No personal voiceThursday, March 15, 12
  59. 59. Catharsis Why did you wrote the book?Thursday, March 15, 12
  60. 60. What happenedThursday, March 15, 12
  61. 61. What happened • Writers engaged themselves with other foodies. They didn’t push the book, but shared their love for foodThursday, March 15, 12
  62. 62. What happened • Writers engaged themselves with other foodies. They didn’t push the book, but shared their love for food • Foodies emerged thanks to social filter techniques (workshop about this later this afternoon)Thursday, March 15, 12
  63. 63. Lesson #1 HANDPICK YOUR OWN AUDIENCE, DON’T WAIT FOR THEM TO COMEThursday, March 15, 12
  64. 64. HANDPICK YOUR AUDIENCE will give a workshop in MauritszaalThursday, March 15, 12
  65. 65. Lesson #2 PARTICIPATE WITH YOUR PASSION, NOT YOUR CALENDARThursday, March 15, 12
  66. 66. Megaphone OFF, Dialog ONThursday, March 15, 12
  67. 67. Even Pringles learnedThursday, March 15, 12
  68. 68. HAPPY END best cookbook of the year in NL #3th best cookbook of the worldThursday, March 15, 12
  69. 69. Thursday, March 15, 12
  70. 70. How to engageThursday, March 15, 12
  71. 71. How to engage JUST .. ENGAGE!Thursday, March 15, 12
  72. 72. Thursday, March 15, 12
  73. 73. This is ok: “Congratz for becoming Mayor of Hamsphire Hotel Amsterdam”Thursday, March 15, 12
  74. 74. This is not so okThursday, March 15, 12
  75. 75. This is okThursday, March 15, 12
  76. 76. This is not so OK Eppax.com audience this morning, only one person tweetedThursday, March 15, 12
  77. 77. CROWD FUNDINGThursday, March 15, 12
  78. 78. http://www.kickstarter.com/projects/679315434/the-gamelatron-the-soul-of-the-temple-at-burningma Fund me!Thursday, March 15, 12
  79. 79. Thursday, March 15, 12
  80. 80. Thursday, March 15, 12
  81. 81. Thursday, March 15, 12
  82. 82. Thursday, March 15, 12
  83. 83. Thursday, March 15, 12
  84. 84. Thursday, March 15, 12
  85. 85. Thursday, March 15, 12
  86. 86. Thursday, March 15, 12
  87. 87. Thursday, March 15, 12
  88. 88. Thursday, March 15, 12
  89. 89. Thursday, March 15, 12
  90. 90. Thursday, March 15, 12
  91. 91. Thursday, March 15, 12
  92. 92. Thursday, March 15, 12
  93. 93. Thursday, March 15, 12
  94. 94. Personally, I prefer live people, not machines Carlos Vicente Sergej Korsakov Sue Finn, Gong Festival UK, just 1.30 hrs agoThursday, March 15, 12
  95. 95. http://www.kickstarter.com/projects/ajaque/10-little-pieces-for-piano-music-score-bookThursday, March 15, 12
  96. 96. Thursday, March 15, 12
  97. 97. Thursday, March 15, 12
  98. 98. Thursday, March 15, 12
  99. 99. Thursday, March 15, 12
  100. 100. Thursday, March 15, 12
  101. 101. WHY is this a failure??Thursday, March 15, 12
  102. 102. $10 projectThursday, March 15, 12
  103. 103. $10 project No Personal VoiceThursday, March 15, 12
  104. 104. $10 project No Personal Voice No Believable CauseThursday, March 15, 12
  105. 105. $10 project No Personal Voice No Believable Cause No Creative RewardsThursday, March 15, 12
  106. 106. $10 project No Personal Voice No Believable Cause No Creative Rewards No Transparent StoryThursday, March 15, 12
  107. 107. Following Crowd Funding Project took place 24 hrs agoThursday, March 15, 12
  108. 108. What do you think? SUCCESS OR FAILURE?Thursday, March 15, 12
  109. 109. Thursday, March 15, 12
  110. 110. passion I can make this happen longing humorThursday, March 15, 12
  111. 111. Thursday, March 15, 12
  112. 112. Thursday, March 15, 12
  113. 113. Thursday, March 15, 12
  114. 114. Thursday, March 15, 12
  115. 115. Thursday, March 15, 12
  116. 116. Thursday, March 15, 12
  117. 117. Thursday, March 15, 12
  118. 118. Thursday, March 15, 12
  119. 119. Thursday, March 15, 12
  120. 120. Thursday, March 15, 12
  121. 121. Thursday, March 15, 12
  122. 122. Thursday, March 15, 12
  123. 123. Thursday, March 15, 12
  124. 124. WHY is this a extreme success?Thursday, March 15, 12
  125. 125. Personal Voice Believable Cause Creative Rewards Transparent Story + ‘Logical’ Pledge Proof of ConceptThursday, March 15, 12
  126. 126. Personal Voice Believable Cause Creative Rewards Transparent Story + ‘Logical’ Pledge Proof of Concept real participationThursday, March 15, 12
  127. 127. But... I have an idea or wish, not a productThursday, March 15, 12
  128. 128. http://www.rockethub.com/projects/5194-my-dad-s-legacyThursday, March 15, 12
  129. 129. Thursday, March 15, 12
  130. 130. But... It’s not in our cultureThursday, March 15, 12
  131. 131. What’s the real difference?Thursday, March 15, 12
  132. 132. But... How to pay?Thursday, March 15, 12
  133. 133. http://www.kickstarter.com/projects/66710809/double-fine-adventure Talking about alternative paymentsThursday, March 15, 12
  134. 134. Honesty & Transparancy Will Help You Fund Your ArtThursday, March 15, 12
  135. 135. http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2012/feb/03/crowdfunding-belle-sebastian-arts-creativityThursday, March 15, 12
  136. 136. Thursday, March 15, 12
  137. 137. http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/Thursday, March 15, 12
  138. 138. http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/ http://www.starwreck.com/Thursday, March 15, 12
  139. 139. http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/ http://www.starwreck.com/Thursday, March 15, 12
  140. 140. http://socialmedianordic.com/2011/09/24/crowdfunding-enters-scandinavian-cultural-scene/ http://www.indiegogo.com/Project-Unbreakable http://www.starwreck.com/Thursday, March 15, 12
  141. 141. http://www.indiegogo.com/Thursday, March 15, 12
  142. 142. This presentation: www.twittertwitter.com/eppaxsocial.keyThursday, March 15, 12
  143. 143. Your own voice should do This presentation: www.twittertwitter.com/eppaxsocial.keyThursday, March 15, 12
  144. 144. Your own voice should do Thanks! @henkvaness or henk@vaness.nl This presentation: www.twittertwitter.com/eppaxsocial.keyThursday, March 15, 12
  145. 145. No more megaphones Your own voice should do Thanks! @henkvaness or henk@vaness.nl This presentation: www.twittertwitter.com/eppaxsocial.keyThursday, March 15, 12
  146. 146. why I was here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcingThursday, March 15, 12
  147. 147. Thursday, March 15, 12
  148. 148. HANDPICKING YOUR AUDIENCE henk van essThursday, March 15, 12
  149. 149. Crowdfunding • You NEED to have a public! • This is about how you can get itThursday, March 15, 12
  150. 150. The problem Jeopardy quiz - met IBM computer Watson Computers kennen de context nietThursday, March 15, 12
  151. 151. Social Media • the mass decides relevance? • “on the spur of the moment” • trending topic? • reliable?Thursday, March 15, 12
  152. 152. Thursday, March 15, 12
  153. 153. Thursday, March 15, 12
  154. 154. Vroeger heel hot: www.digg.comThursday, March 15, 12
  155. 155. Wat is hot: trends.google.comThursday, March 15, 12
  156. 156. Chaotische keuzes op mootz.comThursday, March 15, 12
  157. 157. "With the number of sources, and doubling of information every 18, 24 months. I think the next big thing is curation." Yuri Milner, investor in Facebook, Groupon, and ZyngaThursday, March 15, 12
  158. 158. NONE of the real time tools (…) like Google Buzz, Facebook, Twitter, YouTube or Flickr give curators the tools that they need to do their work efficiently. Robert Scoble, technology expertThursday, March 15, 12
  159. 159. Source: Swift RiverThursday, March 15, 12
  160. 160. Thursday, March 15, 12
  161. 161. Thursday, March 15, 12
  162. 162. Bron: https://www.facebook.com/pages/VATICAN/121421024535989Thursday, March 15, 12
  163. 163. Learn to filter social media to find your audienceThursday, March 15, 12
  164. 164. Source: Klout.comThursday, March 15, 12
  165. 165. Source: Peerindex.comThursday, March 15, 12
  166. 166. Thursday, March 15, 12
  167. 167. Thursday, March 15, 12
  168. 168. Few originals, many copy cats Source: Business WeekThursday, March 15, 12
  169. 169. Why Google earns billions TextThursday, March 15, 12
  170. 170. Thursday, March 15, 12
  171. 171. 1. On job titleThursday, March 15, 12
  172. 172. Find experts and validate themThursday, March 15, 12
  173. 173. Find experts and validate themThursday, March 15, 12
  174. 174. Experts vinden & validerenThursday, March 15, 12
  175. 175. RecepyThursday, March 15, 12
  176. 176. Recepy 1.Validate with Twellow, Linkedin & FollowingThursday, March 15, 12
  177. 177. Recepy 1.Validate with Twellow, Linkedin & Following 2. Put the experts in a listThursday, March 15, 12
  178. 178. Recepy 1.Validate with Twellow, Linkedin & Following 2. Put the experts in a list 3. Open it . No spam. No tracesThursday, March 15, 12
  179. 179. Recepy 1.Validate with Twellow, Linkedin & Following 2. Put the experts in a list 3. Open it . No spam. No traces 4. Even better: Flipboar on a iPad / iPhoneThursday, March 15, 12
  180. 180. 2. On knowledgeThursday, March 15, 12
  181. 181. Thursday, March 15, 12
  182. 182. Thursday, March 15, 12
  183. 183. Thursday, March 15, 12
  184. 184. Thursday, March 15, 12
  185. 185. Thursday, March 15, 12
  186. 186. Thursday, March 15, 12
  187. 187. RecepyThursday, March 15, 12
  188. 188. Recepy 1. Find niche sources on Sulia & Listorious & Klout & ZiteThursday, March 15, 12
  189. 189. Recepy 1. Find niche sources on Sulia & Listorious & Klout & Zite 2. Use curated web like Scoop.itThursday, March 15, 12
  190. 190. 3. Learn to searchThursday, March 15, 12
  191. 191. Thursday, March 15, 12
  192. 192. Thursday, March 15, 12
  193. 193. The problem in a interview, it doesn’t say ‘interview’Thursday, March 15, 12
  194. 194. Thursday, March 15, 12
  195. 195. Think like the sourceThursday, March 15, 12
  196. 196. Think like the source What is the essence of an interview?Thursday, March 15, 12
  197. 197. Thursday, March 15, 12
  198. 198. Thursday, March 15, 12
  199. 199. Interview Madoff in NYTThursday, March 15, 12
  200. 200. Thursday, March 15, 12
  201. 201. Thursday, March 15, 12
  202. 202. Welke woorden staan vrijwel zeker in elk interview?Thursday, March 15, 12
  203. 203. Welke woorden staan vrijwel zeker in elk interview?Thursday, March 15, 12
  204. 204. Welke woorden staan vrijwel zeker in elk interview? name personThursday, March 15, 12
  205. 205. Welke woorden staan vrijwel zeker in elk interview? name personThursday, March 15, 12
  206. 206. Welke woorden staan vrijwel zeker in elk interview? name person someone saysThursday, March 15, 12
  207. 207. Welke woorden staan vrijwel zeker in elk interview? name person someone saysThursday, March 15, 12
  208. 208. Welke woorden staan vrijwel zeker in elk interview? name person someone says it’s an IThursday, March 15, 12
  209. 209. name says a personThursday, March 15, 12
  210. 210. name says personThursday, March 15, 12
  211. 211. name says personThursday, March 15, 12
  212. 212. name says personThursday, March 15, 12
  213. 213. name says personThursday, March 15, 12
  214. 214. Thursday, March 15, 12
  215. 215. Thursday, March 15, 12
  216. 216. Sociale mediaThursday, March 15, 12
  217. 217. Thursday, March 15, 12
  218. 218. Thursday, March 15, 12
  219. 219. Thursday, March 15, 12
  220. 220. Thursday, March 15, 12
  221. 221. Thursday, March 15, 12
  222. 222. facebook.eccar.orgThursday, March 15, 12
  223. 223. LinkedInThursday, March 15, 12

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