Harvesting knowledge


                               Success Criteria and
                               Strategies for C...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
exploiting nice people

                                                HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Tell us your brilliant idea




                                                           HENK VAN ESS (C) 2010

zaterdag...
Tell us your brilliant idea




                                                           HENK VAN ESS (C) 2010

zaterdag...
Tell us your brilliant idea




                             ....here’s some money, now gow away!

                       ...
Thanks to you we have 8,1 billion!




                                                                  HENK VAN ESS (C) ...
Jimmy Wales, Wikipedia




                    We’re NOT an example of crowdsourcing


                                   ...
Question:



                                      If not Wikipedia,
                             who is the biggest ‘crow...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
is channelling experts

                                                HENK VAN ESS (C) 2010

zaterdag 18 september 2010
channelling experts




                             I spotted frozen water!   www.ekkel.nl



                           ...
channelling experts




                         I like to be rescued   www.snowmageddoncleanup.com

                     ...
channelling experts




                              I know who ruins nature   www.landroof.nl
                          ...
crowdsourcing to me is also




                             channelling the experts’
                             eagerne...
desire to help




                               http://www.takepart.com/news/tag/haiti-crowdsourcing-project




       ...
desire to help




                                         www.vark.com




                                             ...
crowdsourcing




                              channelling the experts’
                                      desire to
 ...
doing it for free




                             I want to check bills   mps-expenses.guardian.co.uk

                  ...
doing it for free



                                                   huffingtonpost.com



                             ...
doing it for free




                                                    http://www.texasborderwatch.com/vcw.php



     ...
so crowdsourcing is




                               channelling the experts’
                                    desire...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
why I’m here today
                                                     CEO Jeff Weiner, LinkedIn (ex-Yahoo)




         ...
why I’m here today

                                                                         CEO Jeff Weiner, LinkedIn (ex...
CNBC, May 2010




                                              HENK VAN ESS (C) 2010

zaterdag 18 september 2010
CNBC, May 2010




                                              how?
                                                    ...
how to create a crowd

                             Let’s assume you want to make
                                       a...
how to create a crowd




                             Don’t start a site “I hate my work” .. yet.


                     ...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
• Create mass first = content




                                              HENK VAN ESS (C) 2010

zaterdag 18 septembe...
• Create mass first = content
               • Be a reporter first. Check your archives (trials,
                       stri...
• Create mass first = content
               • Be a reporter first. Check your archives (trials,
                       stri...
Text


                             scrutinize social networks
                               and invite the experts


   ...
Ask first, don’t publish yet




                                               HENK VAN ESS (C) 2010

zaterdag 18 septembe...
Ask first, don’t publish yet


                    • Ask about 50 people to tell you what
                             make...
Ask first, don’t publish yet


                    • Ask about 50 people to tell you what
                             make...
meanwhile: build a platform



                                               Text



                             don’t u...
Nerd Alert!




                                           HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
Nerd Alert!
                •       My favorite setup: Hetzner dedicated server, Direct Admin,
                        Ins...
No budget? Crowdsource it!




                   Happy me at www.hackdeoverheid.nl : 50 coders thought up some great appl...
Launch your site
                              without fanfare




                                                HENK VA...
Launch your site
                              without fanfare
                    • Let the 50 experts do the work




  ...
Launch your site
                                without fanfare
                    • Let the 50 experts do the work
    ...
Launch your site
                                without fanfare
                    • Let the 50 experts do the work
    ...
Launch your site
                                without fanfare
                    • Let the 50 experts do the work
    ...
after a 6-8 months




                             LAUNCH BIG




                                                  HENK ...
<intermezzo >




                                             HENK VAN ESS (C) 2010

zaterdag 18 september 2010
The Google Experiment:
                              indirect crowdsourcing




                                          ...
Google




                                      HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Google
                    • Your search query tells Google who you
                             are and what you want



...
Google
                    • Your search query tells Google who you
                             are and what you want
   ...
Google
                    • Your search query tells Google who you
                             are and what you want
   ...
Google
                    • Your search query tells Google who you
                             are and what you want
   ...
What do you want today?




                                                       HENK VAN ESS (C) 2010

zaterdag 18 sept...
What do you want today?


                    • Experiment for NDP (Dutch Press
                             Association)
...
What do you want today?


                    • Experiment for NDP (Dutch Press
                             Association)
...
We used Google Insight




                                                      HENK VAN ESS (C) 2010

zaterdag 18 septem...
Topic of the day (July 2, 2009):




                                                 HENK VAN ESS (C) 2010

zaterdag 18 s...
Most searched terms


                             michael jackson nieuws




                                            ...
Be fast

                             We made a site in 2 hrs
                             with those search terms
       ...
Use your own content
                             We used all ‘Michael Jackson’ articles
                                 ...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
• 20.000 visitors in 24 hrs




                                                           HENK VAN ESS (C) 2010

zaterdag...
• 20.000 visitors in 24 hrs
                             • Ad income: 60 euro a day



                                   ...
Crowdsourcing Google




                                   HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Crowdsourcing Google


                    • 100 niches sites * 60 euro = 6000 euro a
                             day



...
Crowdsourcing Google


                    • 100 niches sites * 60 euro = 6000 euro a
                             day
   ...
My other little experiment:




                                                           HENK VAN ESS (C) 2010

zaterdag...
Longtail to the extreme




                                     HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Longtail to the extreme

                    • Make a website about something you love




                               ...
Longtail to the extreme

                    • Make a website about something you love
                    • But: no one e...
Longtail to the extreme

                    • Make a website about something you love
                    • But: no one e...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Scoring high, because it’s niche




                                                                HENK VAN ESS (C) 2010...
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Dinner-act:




                                           HENK VAN ESS (C) 2010

zaterdag 18 september 2010
few visitors
                             but all highly interested
                               in the topic & ads




...
<end of intermezzo >




                                                    HENK VAN ESS (C) 2010

zaterdag 18 september ...
Strategies for
                             crowdsourcing




                                               HENK VAN ESS ...
what to crowdsource?




                                       HENK VAN ESS (C) 2010

zaterdag 18 september 2010
what to crowdsource?

                             • any problem that bugs people




                                    ...
what to crowdsource?

                             • any problem that bugs people
                             • things th...
what to crowdsource?

                             • any problem that bugs people
                             • things th...
proven themes




                                             HENK VAN ESS (C) 2010

zaterdag 18 september 2010
proven themes

                    • weather (problems & fun)




                                                 HENK VA...
proven themes

                    • weather (problems & fun)
                    • politicians (Guardian, Huffington Post
...
proven themes

                    • weather (problems & fun)
                    • politicians (Guardian, Huffington Post
...
proven themes

                    • weather (problems & fun)
                    • politicians (Guardian, Huffington Post
...
proven themes

                    • weather (problems & fun)
                    • politicians (Guardian, Huffington Post
...
be transparent




                                              HENK VAN ESS (C) 2010

zaterdag 18 september 2010
be transparent
                             • tell people you don’t know it all




                                      ...
be transparent
                             • tell people you don’t know it all
                             • ask for hel...
be transparent
                             • tell people you don’t know it all
                             • ask for hel...
be transparent
                             • tell people you don’t know it all
                             • ask for hel...
Give first:




                                          HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Give first:

                             • Build the house




                                                 HENK VAN E...
Give first:

                             • Build the house
                             • Give away the key



           ...
Give first:

                             • Build the house
                             • Give away the key
              ...
Take later...




                                             HENK VAN ESS (C) 2010

zaterdag 18 september 2010
Take later...
                             • Trust your audience (eww..!)




                                            ...
Take later...
                             • Trust your audience (eww..!)
                             • Let them kill the...
Take later...
                             • Trust your audience (eww..!)
                             • Let them kill the...
Take later...
                             • Trust your audience (eww..!)
                             • Let them kill the...
Important

                              Harvesting knowledge
                             has possibly no deadline




  ...
my formula for crowd sourcing




                                 HENK VAN ESS (C) 2010

zaterdag 18 september 2010
my formula for crowd sourcing


                             10. Give




                                        HENK VAN...
my formula for crowd sourcing


                             10. Give

                             20. Take




         ...
my formula for crowd sourcing


                             10. Give

                             20. Take

            ...
Part of this presentation was crowdsourced




                                                         HENK VAN ESS (C) 2...
How to contact me

                    • www.linkedin.com/in/searchbistro
                    • @henkvaness (Twitter)
    ...
Nov 2010




                http://www.amazon.de/Google-Code-Das-Geheimnis-besten-Suchergebnisse/dp/382733036X/ref=sr_1_1...
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Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany)

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Success Criteria and Strategies for Crowdsourcing by Henk van Ess ,
September 17, 2010
Roundtable: Social Media managen
ARD /ZDF Medien Akademien.

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  • Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany)

    1. 1. Harvesting knowledge Success Criteria and Strategies for Crowdsourcing Henk van Ess HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    2. 2. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    3. 3. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    4. 4. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    5. 5. exploiting nice people HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    6. 6. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    7. 7. Tell us your brilliant idea HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    8. 8. Tell us your brilliant idea HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    9. 9. Tell us your brilliant idea ....here’s some money, now gow away! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    10. 10. Thanks to you we have 8,1 billion! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    11. 11. Jimmy Wales, Wikipedia We’re NOT an example of crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    12. 12. Question: If not Wikipedia, who is the biggest ‘crowdsourcer’? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    13. 13. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    14. 14. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    15. 15. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    16. 16. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    17. 17. is channelling experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    18. 18. channelling experts I spotted frozen water! www.ekkel.nl HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    19. 19. channelling experts I like to be rescued www.snowmageddoncleanup.com HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    20. 20. channelling experts I know who ruins nature www.landroof.nl HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    21. 21. crowdsourcing to me is also channelling the experts’ eagerness to solve the problem HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    22. 22. desire to help http://www.takepart.com/news/tag/haiti-crowdsourcing-project HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    23. 23. desire to help www.vark.com HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    24. 24. crowdsourcing channelling the experts’ desire to solve the problem for free HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    25. 25. doing it for free I want to check bills mps-expenses.guardian.co.uk HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    26. 26. doing it for free huffingtonpost.com I want to read 647 pages HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    27. 27. doing it for free http://www.texasborderwatch.com/vcw.php I want to spot crime HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    28. 28. so crowdsourcing is channelling the experts’ desire to solve a problem and then freely share the answer with everyone HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    29. 29. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    30. 30. why I’m here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    31. 31. why I’m here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    32. 32. CNBC, May 2010 HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    33. 33. CNBC, May 2010 how? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    34. 34. how to create a crowd Let’s assume you want to make a site about unhappy employees HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    35. 35. how to create a crowd Don’t start a site “I hate my work” .. yet. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    36. 36. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    37. 37. • Create mass first = content HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    38. 38. • Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    39. 39. • Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average • By now, you should have a short list of firms. Now find the people & contact them. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    40. 40. Text scrutinize social networks and invite the experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    41. 41. Ask first, don’t publish yet HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    42. 42. Ask first, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    43. 43. Ask first, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. • Document their stories with photo’s, film, diaries - whatever is relevant. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    44. 44. meanwhile: build a platform Text don’t use your current infrastructure! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    45. 45. Nerd Alert! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    46. 46. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    47. 47. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    48. 48. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    49. 49. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    50. 50. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    51. 51. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    52. 52. Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. • Don’t run out of steam: introduce new features on a regular basis HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    53. 53. No budget? Crowdsource it! Happy me at www.hackdeoverheid.nl : 50 coders thought up some great applications (open data & government) in one afternoon HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    54. 54. Launch your site without fanfare HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    55. 55. Launch your site without fanfare • Let the 50 experts do the work HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    56. 56. Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    57. 57. Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months • If it doesn’t grow, find new experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    58. 58. Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months • If it doesn’t grow, find new experts • Introduce new features all the time HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    59. 59. after a 6-8 months LAUNCH BIG HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    60. 60. <intermezzo > HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    61. 61. The Google Experiment: indirect crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    62. 62. Google HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    63. 63. Google • Your search query tells Google who you are and what you want HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    64. 64. Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    65. 65. Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    66. 66. Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s • Google is the biggest crowdsourcer in the world HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    67. 67. What do you want today? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    68. 68. What do you want today? • Experiment for NDP (Dutch Press Association) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    69. 69. What do you want today? • Experiment for NDP (Dutch Press Association) • What is the most important subject for people in The Netherlands on a given day, i.e July 2, 2009? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    70. 70. We used Google Insight HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    71. 71. Topic of the day (July 2, 2009): HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    72. 72. Most searched terms michael jackson nieuws HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    73. 73. Be fast We made a site in 2 hrs with those search terms in the domain name HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    74. 74. Use your own content We used all ‘Michael Jackson’ articles from one paper and didn’t alter the content + reply possibility + forum + best links to other sites HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    75. 75. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    76. 76. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    77. 77. • 20.000 visitors in 24 hrs HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    78. 78. • 20.000 visitors in 24 hrs • Ad income: 60 euro a day HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    79. 79. Crowdsourcing Google HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    80. 80. Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    81. 81. Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day • 365 * 6 000 = 2 .190. 000 euro HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    82. 82. My other little experiment: HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    83. 83. Longtail to the extreme HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    84. 84. Longtail to the extreme • Make a website about something you love HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    85. 85. Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    86. 86. Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea • We asked Chris Anderson if we were niche enough HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    87. 87. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    88. 88. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    89. 89. Scoring high, because it’s niche HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    90. 90. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    91. 91. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    92. 92. Dinner-act: HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    93. 93. few visitors but all highly interested in the topic & ads HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    94. 94. <end of intermezzo > HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    95. 95. Strategies for crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    96. 96. what to crowdsource? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    97. 97. what to crowdsource? • any problem that bugs people HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    98. 98. what to crowdsource? • any problem that bugs people • things that make feel people good about themselves HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    99. 99. what to crowdsource? • any problem that bugs people • things that make feel people good about themselves • niche knowledge of proud experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    100. 100. proven themes HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    101. 101. proven themes • weather (problems & fun) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    102. 102. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    103. 103. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    104. 104. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    105. 105. proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) • ..... HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    106. 106. be transparent HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    107. 107. be transparent • tell people you don’t know it all HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    108. 108. be transparent • tell people you don’t know it all • ask for help and explain why HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    109. 109. be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    110. 110. be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes • be yourself: do what you normally do HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    111. 111. Give first: HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    112. 112. Give first: • Build the house HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    113. 113. Give first: • Build the house • Give away the key HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    114. 114. Give first: • Build the house • Give away the key • New owner: the crowd HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    115. 115. Take later... HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    116. 116. Take later... • Trust your audience (eww..!) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    117. 117. Take later... • Trust your audience (eww..!) • Let them kill the trolls HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    118. 118. Take later... • Trust your audience (eww..!) • Let them kill the trolls • Use the material for your broadcasts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    119. 119. Take later... • Trust your audience (eww..!) • Let them kill the trolls • Use the material for your broadcasts • Give the experts full credits HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    120. 120. Important Harvesting knowledge has possibly no deadline HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    121. 121. my formula for crowd sourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    122. 122. my formula for crowd sourcing 10. Give HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    123. 123. my formula for crowd sourcing 10. Give 20. Take HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    124. 124. my formula for crowd sourcing 10. Give 20. Take 30. Goto 10 HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    125. 125. Part of this presentation was crowdsourced HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    126. 126. How to contact me • www.linkedin.com/in/searchbistro • @henkvaness (Twitter) • henk@vaness.nl (mail) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
    127. 127. Nov 2010 http://www.amazon.de/Google-Code-Das-Geheimnis-besten-Suchergebnisse/dp/382733036X/ref=sr_1_1?ie=UTF8&s=books&qid=1284813917&sr=8-1 HENK VAN ESS (C) 2010 zaterdag 18 september 2010
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