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Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany)
 

Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany)

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Success Criteria and Strategies for Crowdsourcing by Henk van Ess ,

Success Criteria and Strategies for Crowdsourcing by Henk van Ess ,
September 17, 2010
Roundtable: Social Media managen
ARD /ZDF Medien Akademien.

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Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany) Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany) Presentation Transcript

  • Harvesting knowledge Success Criteria and Strategies for Crowdsourcing Henk van Ess HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • exploiting nice people HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Tell us your brilliant idea HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Tell us your brilliant idea HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Tell us your brilliant idea ....here’s some money, now gow away! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Thanks to you we have 8,1 billion! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Jimmy Wales, Wikipedia We’re NOT an example of crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Question: If not Wikipedia, who is the biggest ‘crowdsourcer’? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • is channelling experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • channelling experts I spotted frozen water! www.ekkel.nl HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • channelling experts I like to be rescued www.snowmageddoncleanup.com HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • channelling experts I know who ruins nature www.landroof.nl HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • crowdsourcing to me is also channelling the experts’ eagerness to solve the problem HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • desire to help http://www.takepart.com/news/tag/haiti-crowdsourcing-project HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • desire to help www.vark.com HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • crowdsourcing channelling the experts’ desire to solve the problem for free HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • doing it for free I want to check bills mps-expenses.guardian.co.uk HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • doing it for free huffingtonpost.com I want to read 647 pages HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • doing it for free http://www.texasborderwatch.com/vcw.php I want to spot crime HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • so crowdsourcing is channelling the experts’ desire to solve a problem and then freely share the answer with everyone HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • why I’m here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • why I’m here today CEO Jeff Weiner, LinkedIn (ex-Yahoo) ‘There is that guy out in the Netherlands ... who created a company’ ... via crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • CNBC, May 2010 HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • CNBC, May 2010 how? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • how to create a crowd Let’s assume you want to make a site about unhappy employees HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • how to create a crowd Don’t start a site “I hate my work” .. yet. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • • Create mass first = content HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • • Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • • Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average • By now, you should have a short list of firms. Now find the people & contact them. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Text scrutinize social networks and invite the experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Ask first, don’t publish yet HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Ask first, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Ask first, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. • Document their stories with photo’s, film, diaries - whatever is relevant. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • meanwhile: build a platform Text don’t use your current infrastructure! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. • Don’t run out of steam: introduce new features on a regular basis HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • No budget? Crowdsource it! Happy me at www.hackdeoverheid.nl : 50 coders thought up some great applications (open data & government) in one afternoon HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Launch your site without fanfare HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Launch your site without fanfare • Let the 50 experts do the work HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months • If it doesn’t grow, find new experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow first for a few months • If it doesn’t grow, find new experts • Introduce new features all the time HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • after a 6-8 months LAUNCH BIG HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • <intermezzo > HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • The Google Experiment: indirect crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Google HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Google • Your search query tells Google who you are and what you want HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s • Google is the biggest crowdsourcer in the world HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • What do you want today? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • What do you want today? • Experiment for NDP (Dutch Press Association) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • What do you want today? • Experiment for NDP (Dutch Press Association) • What is the most important subject for people in The Netherlands on a given day, i.e July 2, 2009? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • We used Google Insight HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Topic of the day (July 2, 2009): HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Most searched terms michael jackson nieuws HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Be fast We made a site in 2 hrs with those search terms in the domain name HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Use your own content We used all ‘Michael Jackson’ articles from one paper and didn’t alter the content + reply possibility + forum + best links to other sites HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • • 20.000 visitors in 24 hrs HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • • 20.000 visitors in 24 hrs • Ad income: 60 euro a day HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Crowdsourcing Google HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Crowdsourcing Google • 100 niches sites * 60 euro = 6000 euro a day • 365 * 6 000 = 2 .190. 000 euro HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • My other little experiment: HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Longtail to the extreme HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Longtail to the extreme • Make a website about something you love HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea • We asked Chris Anderson if we were niche enough HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Scoring high, because it’s niche HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Dinner-act: HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • few visitors but all highly interested in the topic & ads HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • <end of intermezzo > HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Strategies for crowdsourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • what to crowdsource? HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • what to crowdsource? • any problem that bugs people HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • what to crowdsource? • any problem that bugs people • things that make feel people good about themselves HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • what to crowdsource? • any problem that bugs people • things that make feel people good about themselves • niche knowledge of proud experts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • proven themes HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • proven themes • weather (problems & fun) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • proven themes • weather (problems & fun) • politicians (Guardian, Huffington Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) • ..... HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • be transparent HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • be transparent • tell people you don’t know it all HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • be transparent • tell people you don’t know it all • ask for help and explain why HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes • be yourself: do what you normally do HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Give first: HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Give first: • Build the house HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Give first: • Build the house • Give away the key HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Give first: • Build the house • Give away the key • New owner: the crowd HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Take later... HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Take later... • Trust your audience (eww..!) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Take later... • Trust your audience (eww..!) • Let them kill the trolls HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Take later... • Trust your audience (eww..!) • Let them kill the trolls • Use the material for your broadcasts HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Take later... • Trust your audience (eww..!) • Let them kill the trolls • Use the material for your broadcasts • Give the experts full credits HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Important Harvesting knowledge has possibly no deadline HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • my formula for crowd sourcing HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • my formula for crowd sourcing 10. Give HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • my formula for crowd sourcing 10. Give 20. Take HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • my formula for crowd sourcing 10. Give 20. Take 30. Goto 10 HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Part of this presentation was crowdsourced HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • How to contact me • www.linkedin.com/in/searchbistro • @henkvaness (Twitter) • henk@vaness.nl (mail) HENK VAN ESS (C) 2010 zaterdag 18 september 2010
  • Nov 2010 http://www.amazon.de/Google-Code-Das-Geheimnis-besten-Suchergebnisse/dp/382733036X/ref=sr_1_1?ie=UTF8&s=books&qid=1284813917&sr=8-1 HENK VAN ESS (C) 2010 zaterdag 18 september 2010