Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany)

• Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average HENK VAN ESS (C) 2010 zaterdag 18 september 2010

• Create mass first = content • Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average • By now, you should have a short list of firms. Now find the people & contact them. HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Ask ﬁrst, don’t publish yet • Ask about 50 people to tell you what makes them unhappy at work and why. • Document their stories with photo’s, ﬁlm, diaries - whatever is relevant. HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Nerd Alert! • My favorite setup: Hetzner dedicated server, Direct Admin, Installatron • Choose your platform: f.e Django, Amazon EC2, Ruby on Rails • Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month) • Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining. • Incorporate social media (Daily ‘I hate my work’, ) • Built in a system to double check entries, to validate information. • Don’t run out of steam: introduce new features on a regular basis HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Launch your site without fanfare • Let the 50 experts do the work • Be patient, let it grow ﬁrst for a few months • If it doesn’t grow, ﬁnd new experts • Introduce new features all the time HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Google • Your search query tells Google who you are and what you want • Google aggregates all those “you’s” • That are billions of you’s • Google is the biggest crowdsourcer in the world HENK VAN ESS (C) 2010 zaterdag 18 september 2010

What do you want today? • Experiment for NDP (Dutch Press Association) • What is the most important subject for people in The Netherlands on a given day, i.e July 2, 2009? HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Use your own content We used all ‘Michael Jackson’ articles from one paper and didn’t alter the content + reply possibility + forum + best links to other sites HENK VAN ESS (C) 2010 zaterdag 18 september 2010

Longtail to the extreme • Make a website about something you love • But: no one else must like it, otherwise have a new idea • We asked Chris Anderson if we were niche enough HENK VAN ESS (C) 2010 zaterdag 18 september 2010

proven themes • weather (problems & fun) • politicians (Guardian, Hufﬁngton Post • epic tasks (Haiti, Galaxy Zoo) • injustice (Border Cam, Landroof) • ..... HENK VAN ESS (C) 2010 zaterdag 18 september 2010

be transparent • tell people you don’t know it all • ask for help and explain why • be honest, even about your mistakes • be yourself: do what you normally do HENK VAN ESS (C) 2010 zaterdag 18 september 2010

http://crowd.sv	174
http://www.scoop.it	109
http://www.erwinblom.nl	105
http://beta.crowdsourcing.org	74
http://paper.li	56
http://socialmedia-azm.posterous.com	45
http://erwinblom.squarespace.com	10
http://hno.tumblr.com	6
http://fhwien-jour.tumblr.com	5
http://www.linkedin.com	4
http://twitter.com	3
http://safe.tumblr.com	2
http://translate.googleusercontent.com	2
http://a0.twimg.com	1
http://us-w1.rockmelt.com	1
http://www.slashdocs.com	1

Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany)

by Henk van Ess

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Crowdsourcing: how to find a crowd (Presented at ARD/ZDF Academy in Germany) Presentation Transcript