FACEBOOK: 38 RULES FOR ENGAGEMENT

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How do you get good friends on Facebook, when do you talk to them and how? 38 rules for Engagement from Facebook "Doctor" Henk van Ess who

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FACEBOOK: 38 RULES FOR ENGAGEMENT

  1. 1. 38 RULES FOR ENGAGEMENT HOW TO GET SERIOUS FRIENDS & ATTENTION YOUR DOCTOR: Henk van Ess UTRECHT, JUNE 11, 2014
  2. 2. TODAY •WHY YOUR PAGES ARE GREAT ARE NOT BRILLIANT YET •10 WAYS TO GET GOOD FRIENDS •8 QUICK WINS TO GET ATTENTION •20 TIPS TO ENGAGE WITH YOUR AUDIENCE
  3. 3. guest lecturer at universities in Europe
 independent trainer IN EUROPE
  4. 4. I ANALYSED 30 OF YOUR FACEBOOK PAGES WHAT DO YOU THINK
 THE DOCTOR WILL SAY?
  5. 5. YOU ON FACEBOOK
  6. 6. Analyse this!
  7. 7. Analyse this!
  8. 8. Analyse this!
  9. 9. Analyse this!
  10. 10. PROBLEM #1 YOU BORE PEOPLE
  11. 11. SOLUTION DO NOT BORE PEOPLE
  12. 12. PROBLEM #2 MEGAPHONE!
  13. 13. SOLUTION INCLUDE ANSWER TO ‘WHY SHOULD 
 I KNOW THIS’
  14. 14. PROBLEM #3 ENGAGEMENT!
  15. 15. THE MEDICINE (1) 10 tips to get good friends
  16. 16. n •
  17. 17. http://www.sterntv-experimente.de/FacebookLikeCheck/
  18. 18. http://www.sterntv-experimente.de/FacebookLikeCheck/
  19. 19. http://www.sterntv-experimente.de/FacebookLikeCheck/
  20. 20. DO not ‘BUY’ followers!
  21. 21. http://www.epicfollowers.com/product/buy-facebook-likes/
  22. 22. GET (REAL) FRIENDS
  23. 23. 10 tips TO GET mORE FRIENDS IN FACEBOOK List made by Henk van ESS,2014 HOW? EXAMPLE pro-active ENGAGE WITH PEOPLE IN YOUR FIELD ACROSS PLATFORMS SHARE FACEBOOK PAGES VIA OTHER SM ADD ‘LIKE’ ADD A ‘LIKE’ TO EVERY WEB POSTING NO MEGAPHONE DO NOT JUST SEND, interact DO NOT COPY DO NOT COPY OLD CONTENT For 100% DO YOU COPY? RESPOND TO ANY USER IF POSSIBLE CONTESTS BEWARE FORCED LIKES SHARE LINKS BE INTERNET SAVVY BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW? BE YOURSELF KEEP YOUR AUTHENTICITY
  24. 24. SHARE LINKS BE AN OPINION LEADER / WATCHER
  25. 25. DO YOU COPY? RESPOND TO EVERY USER IF POSSIBLE
  26. 26. BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW?
  27. 27. CONTESTS ASK FOR LIKES > 1-2 A YEAR MAX
  28. 28. THE MEDICINE (2) 8 QUICK WINS TO GET ATTENTION
  29. 29. 1. YOU THINK TWITTER IS SHORT? http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/ Posts with 80 characters or less receive 23% higher interaction than longer posts
  30. 30. 2. BE A LITTLE MORE NOCTURNAL http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
  31. 31. Industry When? When not? Technology MON FRI Non Profit SUN WED Travel SUN MON Food SAT/SUN MON/THURS Advertising/Consulting SAT/SUN WED Clothing/Fashion THURS SUN Health/Beauty SAT/SUN/MON TUES 3. POST ALSO IN THE WEEKENDS… http://www.verticalresponse.com/blog/want-better-facebook-engagement-stop-what-youre-doing/
  32. 32. DO YOU POST IN THE WEEKEND? http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
  33. 33. 4.DON’T BE HYPERACTIVE… http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
  34. 34. http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/ 5. BUT DON’T BE TOO SHORT… WIThOUT SHORTENERS, YOU GET A 16% higher interaction RATE
  35. 35. http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/ 6.ASK QUESTIONS AT END OF THE POSTING “?” AT THE END INVOKES IMMEDIATE RESPONSE
  36. 36. 7. BE EMOTIONAL :) http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
  37. 37. 8. BE HUMBLE ENOUGH TO ASK http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
  38. 38. DR. FACEBOOK even more tips! Henk van Ess
  39. 39. THE MEDICINE (3) 20 tips to get ENGAGEMENT
  40. 40. SO WHAT CAN YOU ASK AS A .. HOSPITAL?
  41. 41. 20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL List made by Henk van ESS,2014 WHAT? EXAMPLE QUESTION FILL THE BLANKS OUR HOSPITAL SHOULD ….___ ASK OPINIONS DO YOU LIKE OUR NEW PARKING? YES OR NO? SHOULD WE WIN ZorgVeiligPrijs? TODAY IS.. TODAY IS KinderBeestFeest. WHAT WAS YOUR LAST FESTIVITY? WHAT WOULD YOU DO WE INVITED JULIUS (11) TO OUR PLACE DID YOU EVER WANT TO BE A DOCTOR? IF, THEN IF YOU ARE THE BOSS OF HOSPITAL THEN PHOTO INTERACTION WHAT DO YOU SEE? TIP: IT’S SHARP
  42. 42. 20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL List made by Henk van ESS,2014 WHAT? EXAMPLE QUESTION SHARE YOUR TIP HOW CAN WE IMPROVE …… ? GUESS A FACT TRUE OR NOT TRUE: BLOOD IS RED DOCTOR OF THE DAY THIS IS (…) YOU CAN ASK HIM ANyTHING PROVOCATIVE DOES THE GOVERNMENT CARE FOR CARE? ENTERTAINMENT THE CD THAT DOCTOR X LOVES (ETC) EYEWITNESSES DID YOU EVER SEE (a doctor asleep)? SAVE THE WORLD WHAT CAUSE IS iMPORTANT AND WHY CoNTEST DO THIS AND WIN THAT WHO TO FOLLOW WHO SHOULD WE FOLLOW AND WHY? MY FAVORITE … WHAT IS YOUR FAVORITE (..) AND WHY?
  43. 43. 20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL List made by Henk van ESS,2014 WHAT? EXAMPLE QUESTION CALL TO ACTION LIKE, COMMENT, CALL ETC. CROWDSOURCE WE WANT SMALLER queueS. HOW? USER POSTINGS TELL US YOUR FAVORITE HOSPITAL STORY
  44. 44. BIGGEST TIP: DO IT RIGHT OR DON’T DO IT
  45. 45. CONTACT ME:
 HENK@VANESS.NL
 +31 33 7 508 747 HENKVAN ESS @henkvaness THANKS!

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