The Social Media Doctor

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Henk van Ess studied 40 social streams and was amazed how un-social most are. The Social Media Doctor gives a harsh diagnosis, a medicine for each company and tips how to find out what your public thinks and reads. This is a summary of Dutch workshop - http://www.congreswebredactie.nl

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The Social Media Doctor

  1. 1. #congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness With Henk van Ess The social media doctor
  2. 2. #congrescm13 @henkvaness
  3. 3. #congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness I studied 40 social media streams of you.
  4. 4. #congrescm13 @henkvaness CASE 1
  5. 5. #congrescm13 @henkvaness hyperactive
  6. 6. #congrescm13 @henkvaness ..but no interaction
  7. 7. #congrescm13 @henkvaness CASE 1 Interaction Sharing Followers Hyperactive loner
  8. 8. #congrescm13 @henkvaness Medicine: reply every day
 at least once, try to raise
 it to two after one month
  9. 9. #congrescm13 @henkvaness CASE 2
  10. 10. #congrescm13 @henkvaness LinkedIn
  11. 11. #congrescm13 @henkvaness Facebook
  12. 12. #congrescm13 @henkvaness Twitter
  13. 13. #congrescm13 @henkvaness CASE 2 Interaction Sharing Followers Lonely narcissist
  14. 14. #congrescm13 @henkvaness Don’t look into your
 mirror, look outside
 the window once a day
  15. 15. #congrescm13 @henkvaness CASE 3
  16. 16. #congrescm13 @henkvaness
  17. 17. #congrescm13 @henkvaness
  18. 18. #congrescm13 @henkvaness Twitter Engagement
  19. 19. #congrescm13 @henkvaness CASE 3 Interaction Sharing Followers Fragile accountant
  20. 20. #congrescm13 @henkvaness Ask yourself 1x a day:
 who am I?
  21. 21. #congrescm13 @henkvaness #congrescm13 @henkvaness #congrescm13 @henkvaness tools for measuring social media impact
  22. 22. #congrescm13 @henkvaness Facebook
  23. 23. #congrescm13 @henkvaness Graph
  24. 24. #congrescm13 @henkvaness
  25. 25. #congrescm13 @henkvaness
  26. 26. #congrescm13 @henkvaness
  27. 27. #congrescm13 @henkvaness
  28. 28. #congrescm13 @henkvaness
  29. 29. #congrescm13 @henkvaness
  30. 30. #congrescm13 @henkvaness LinkedIn
  31. 31. #congrescm13 @henkvaness
  32. 32. #congrescm13 @henkvaness Be active on a Company Page!
  33. 33. #congrescm13 @henkvaness
  34. 34. #congrescm13 @henkvaness
  35. 35. #congrescm13 @henkvaness Too big?
 Long Tail!
  36. 36. #congrescm13 @henkvaness Twitter
  37. 37. #congrescm13 @henkvaness are you talking to me? Twitter Advanced Search
  38. 38. #congrescm13 @henkvaness Followerwonk
  39. 39. #congrescm13 @henkvaness topsy.com
  40. 40. #congrescm13 @henkvaness Find your assets
  41. 41. #congrescm13 @henkvaness
  42. 42. #congrescm13 @henkvaness
  43. 43. #congrescm13 @henkvaness
  44. 44. #congrescm13 @henkvaness 2. Dive into the world of your followers
  45. 45. #congrescm13 @henkvaness Step 1: search for Twitter lists through Google
  46. 46. #congrescm13 @henkvaness
  47. 47. #congrescm13 @henkvaness Step 2: subscribe
  48. 48. #congrescm13 @henkvaness Stap 3: activate in Flipboard
  49. 49. #congrescm13 @henkvaness
  50. 50. #congrescm13 @henkvaness
  51. 51. #congrescm13 @henkvaness
  52. 52. #congrescm13 @henkvaness
  53. 53. #congrescm13 @henkvaness
  54. 54. #congrescm13 @henkvaness
  55. 55. #congrescm13 @henkvaness 3. Learn from the best ones
  56. 56. #congrescm13 @henkvaness
  57. 57. #congrescm13 @henkvaness
  58. 58. #congrescm13 @henkvaness
  59. 59. #congrescm13 @henkvaness
  60. 60. orters.com/nieuws #congrescm13 @henkvaness #congrescm13 @henkvaness Dutch newsletter http://bit.ly/searchbistro
  61. 61. orters.com/nieuws #congrescm13 @henkvaness #congrescm13 @henkvaness This presentation http://www.slideshare.net/searchbistro

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