Responsible Social Business

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"Why Socially Conscious Companies See Better Results in Social Media" …

"Why Socially Conscious Companies See Better Results in Social Media"

Presentation given at SoCon 2011 (2/5/2011).

Makes the connection between how conscious business can make stronger connections with their audience via social media.

More in: Business
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  • 1. "Why Socially Conscious Corporations See Better Results With Social Media" Sean Wood Founder / CEO, Freeworld Media
  • 2. About Freeworld Media Digital Strategy for Social Business Specialize in… Atlanta-Based Digital Media Company started in 2004… dedicated to helping brands connect with their audience.
  • 3.  
  • 4. 1. Social Technology A range of software systems that allow users to interact and share data for social purposes. Social Media utilities like Facebook, Twitter, Blogs
  • 5. 2. Social Business Social technology is used to improve business partnerships, employee engagement and customer participation. Enterprise 2.0, Collaborative Workflow
  • 6. 3. Social Change Social Media has empowered the voice of the people to become louder. U.S. Elections, Unrest in Tunisia, Egyptian Revolution
  • 7. A Whole New World “ Business as usual” isn’t working anymore.
  • 8. Everything is Connected
  • 9. What Matters
  • 10. “ A business that makes nothing but money is a poor business.” - Henry Ford
  • 11. Purpose
    • Business can create a deeper purpose beyond maximizing profits and shareholder value
    • Business can’t survive without a profit but that’s not why it exists
    • Discover or create a deeper purpose
  • 12. Trust & Attention What matters in Social Media…
  • 13. Conscious Corporations
    • Have Respect for Consumers’ Power
    • Create People-centric Culture
    • Have a Purpose Beyond Profit
    • Take a Sustainable Approach to Business.
  • 14. New Consumer Behavior 85% of consumers have a more positive image of a product or company when it supports a cause they care about 90% of consumers want companies to tell them the ways they are supporting causes. That means 278 million people in the U.S. want to know what a company is doing to benefit a cause
  • 15. Conscious Consumers Moms Buy more cause-related products than any other demographic 95% find cause marketing acceptable 92% want to buy a product supporting a cause 93% more likely to switch brands Millennials (18-24 years old) 94% percent find cause marketing acceptable 53% have bought a product benefiting a cause this year 87% influenced where to work by a company’s support of social or environmental issues
  • 16. People-Centric Culture
    • Employee Loyalty
    • 69% of Americans consider a company’s social and environmental commitments when deciding where to work.
    • 93% say they are proud of their company’s values
    • 92% say they feel a strong sense of loyalty to their company
    • Brand Ambassadors
    • Employees are the front-line ambassadors for the company’s brand.
    • 79% of consumers say a knowledgeable employee may drive their purchases or donations.
  • 17.  
  • 18.  
  • 19. “ 100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business” @SimonSinek 5:17 AM Jan 25th via Twitter
  • 20. Creative Commons image attribution: Unloveablesteve http://www.flickr.com/photos/unloveable/2396019222/ Scrunchleface http://www.flickr.com/photos/theta444/313403792/ Jukka Vuokko http://www.flickr.com/photos/jvuokko/4566270758/sizes/o/in/photostream/ Other References: Edelman Trust Barometer 2010 “ Good for Business, The Rise of The Conscious Corporation” Euro RSCG Cone Inc, Cause Evolution Study 2010