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Responsible Social Business
 

Responsible Social Business

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"Why Socially Conscious Companies See Better Results in Social Media"...

"Why Socially Conscious Companies See Better Results in Social Media"

Presentation given at SoCon 2011 (2/5/2011).

Makes the connection between how conscious business can make stronger connections with their audience via social media.

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    Responsible Social Business Responsible Social Business Presentation Transcript

    • "Why Socially Conscious Corporations See Better Results With Social Media" Sean Wood Founder / CEO, Freeworld Media
    • About Freeworld Media Digital Strategy for Social Business Specialize in… Atlanta-Based Digital Media Company started in 2004… dedicated to helping brands connect with their audience.
    •  
    • 1. Social Technology A range of software systems that allow users to interact and share data for social purposes. Social Media utilities like Facebook, Twitter, Blogs
    • 2. Social Business Social technology is used to improve business partnerships, employee engagement and customer participation. Enterprise 2.0, Collaborative Workflow
    • 3. Social Change Social Media has empowered the voice of the people to become louder. U.S. Elections, Unrest in Tunisia, Egyptian Revolution
    • A Whole New World “ Business as usual” isn’t working anymore.
    • Everything is Connected
    • What Matters
    • “ A business that makes nothing but money is a poor business.” - Henry Ford
    • Purpose
      • Business can create a deeper purpose beyond maximizing profits and shareholder value
      • Business can’t survive without a profit but that’s not why it exists
      • Discover or create a deeper purpose
    • Trust & Attention What matters in Social Media…
    • Conscious Corporations
      • Have Respect for Consumers’ Power
      • Create People-centric Culture
      • Have a Purpose Beyond Profit
      • Take a Sustainable Approach to Business.
    • New Consumer Behavior 85% of consumers have a more positive image of a product or company when it supports a cause they care about 90% of consumers want companies to tell them the ways they are supporting causes. That means 278 million people in the U.S. want to know what a company is doing to benefit a cause
    • Conscious Consumers Moms Buy more cause-related products than any other demographic 95% find cause marketing acceptable 92% want to buy a product supporting a cause 93% more likely to switch brands Millennials (18-24 years old) 94% percent find cause marketing acceptable 53% have bought a product benefiting a cause this year 87% influenced where to work by a company’s support of social or environmental issues
    • People-Centric Culture
      • Employee Loyalty
      • 69% of Americans consider a company’s social and environmental commitments when deciding where to work.
      • 93% say they are proud of their company’s values
      • 92% say they feel a strong sense of loyalty to their company
      • Brand Ambassadors
      • Employees are the front-line ambassadors for the company’s brand.
      • 79% of consumers say a knowledgeable employee may drive their purchases or donations.
    •  
    •  
    • “ 100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business” @SimonSinek 5:17 AM Jan 25th via Twitter
    • Creative Commons image attribution: Unloveablesteve http://www.flickr.com/photos/unloveable/2396019222/ Scrunchleface http://www.flickr.com/photos/theta444/313403792/ Jukka Vuokko http://www.flickr.com/photos/jvuokko/4566270758/sizes/o/in/photostream/ Other References: Edelman Trust Barometer 2010 “ Good for Business, The Rise of The Conscious Corporation” Euro RSCG Cone Inc, Cause Evolution Study 2010