Your SlideShare is downloading. ×
  • Like
Intro to SEO for UrbanTXT
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Intro to SEO for UrbanTXT

  • 441 views
Published

A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.

A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.

Published in Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
441
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SEO Sean Percival For UrbanTXT Downtown Los Angeles, 7/20/13
  • 2. What is SEO? Search Engine Optimization Changing Page 1 Results on Google Reputation Management
  • 3. The Lingo of SEO SERP: Search Engine Results Page. Organic: Something that happened naturally. PR or Page Rank: A score from Google. Authority: Strength, weight and trust. Meta Data: Extra code or data to help the robots understand a web page. URL: Uniform resource locator, aka the link.
  • 4. Two Major Areas of SEO On Page: • Page Layout • Code Used • Website Infrastructure (speed) • Meta Data and Media Off Page: • Incoming Links • Anchor Text • Relevancy • Trust
  • 5. What Google Likes to See <h1> PAGE TITLE </h1> --------------------------- --------------------------- --------------------------- -----bunch o text----- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- -----bunch o text----- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- • Descriptive Page Title • Original Content • Media • Social Activity • 250+ Words • Internal Linking
  • 6. Choose Your Path White Hat Black Hat • Amazing Content • Strong Community • Gets Press Coverage • Content Scraping • Paid Links • Keyword Stuffing Grey Hat • Somewhere In-between • Bend Some Rules • Has the Most Fun
  • 7. Toolset Google Webmaster Tools https://www.google.com/webmasters/tools/ Google gives it all away here and tells you what to do. The tool is awesome because it: • Is totally FREE • Has tons of data • Sends you alerts • Sweet site upgrades (Sitemaps, Data Highlighter and more) MOZ http://moz.com/tools A leading marketing toolset for SEO and more. The tool is awesome because it: • Has some free tools • Can spy on competitors (Open Site Explorer) • Getlisted.org is good local businesses
  • 8. Secrets to Success • An annoying amount of research • Lots of experiments • High quality content • Persistence
  • 9. Thank You