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Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
Intro to SEO for UrbanTXT
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Intro to SEO for UrbanTXT

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A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.

A quick introduction to SEO for UrbanTXT. Presented by Sean Percival.

Published in: Technology, Design
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Transcript

  • 1. SEO Sean Percival For UrbanTXT Downtown Los Angeles, 7/20/13
  • 2. What is SEO? Search Engine Optimization Changing Page 1 Results on Google Reputation Management
  • 3. The Lingo of SEO SERP: Search Engine Results Page. Organic: Something that happened naturally. PR or Page Rank: A score from Google. Authority: Strength, weight and trust. Meta Data: Extra code or data to help the robots understand a web page. URL: Uniform resource locator, aka the link.
  • 4. Two Major Areas of SEO On Page: • Page Layout • Code Used • Website Infrastructure (speed) • Meta Data and Media Off Page: • Incoming Links • Anchor Text • Relevancy • Trust
  • 5. What Google Likes to See <h1> PAGE TITLE </h1> --------------------------- --------------------------- --------------------------- -----bunch o text----- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- -----bunch o text----- --------------------------- --------------------------- --------------------------- --------------------------- --------------------------- • Descriptive Page Title • Original Content • Media • Social Activity • 250+ Words • Internal Linking
  • 6. Choose Your Path White Hat Black Hat • Amazing Content • Strong Community • Gets Press Coverage • Content Scraping • Paid Links • Keyword Stuffing Grey Hat • Somewhere In-between • Bend Some Rules • Has the Most Fun
  • 7. Toolset Google Webmaster Tools https://www.google.com/webmasters/tools/ Google gives it all away here and tells you what to do. The tool is awesome because it: • Is totally FREE • Has tons of data • Sends you alerts • Sweet site upgrades (Sitemaps, Data Highlighter and more) MOZ http://moz.com/tools A leading marketing toolset for SEO and more. The tool is awesome because it: • Has some free tools • Can spy on competitors (Open Site Explorer) • Getlisted.org is good local businesses
  • 8. Secrets to Success • An annoying amount of research • Lots of experiments • High quality content • Persistence
  • 9. Thank You

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