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How to Talk to Investors about Marketing and Growth
 

How to Talk to Investors about Marketing and Growth

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When you’re fundraising, it can be really daunting trying to navigate the always changing market conditions, new platforms like AngelList and the typically brutal funding cycles. While every ...

When you’re fundraising, it can be really daunting trying to navigate the always changing market conditions, new platforms like AngelList and the typically brutal funding cycles. While every business is different, one thing is usually certain: if you can’t articulate how you’ll grow your business, you’re not likely to get the money to do just that. Thankfully, 500 is here to help.

Previously we covered some of the main DO’s and DONT’s in “How to Talk to Investors about Marketing and Growth“. To continue that discussion, we’re releasing slide templates for talking about marketing within your pitch deck. Since every business is very different, we don’t recommend using these verbatim; instead use them as inspiration for talking about how you know your shit, at least with respect to marketing and growth.

More at: http://500.co/2013/09/24/slide-templates-how-to-talk-to-investors-about-marketing-and-growth/

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    How to Talk to Investors about Marketing and Growth How to Talk to Investors about Marketing and Growth Presentation Transcript

    • Prepared by @Percival Template Courtesy of the 500 Startups Distribution Team How to Talk to Investors about Marketing and Growth
    • Template Courtesy of the 500 Startups Distribution Team Acquisition Sources Email 27% Refer-a-Friend 18% Affiliates 12% Organic 13% Daily Deals 10% Facebook (Paid) 6% Adwords 2% Retargeting 10% We have tested XX sources and know what works. We’re ready to XX our user acquisition efforts. Top Performing Channels: • Email • Facebook (Paid) • Refer-A-Friend Worst Performing or Non-Scalable Channels: • Daily Deals • Adwords • Grandma’s Bingo Team Recent Month’s Acquisition Sources
    • Template Courtesy of the 500 Startups Distribution Team Paid Acquisition (CPL Model) On average our CPL is $x.xx. XX% of our leads convert within the first 30 days. Our best performing channel for leads is XXX (Facebook, Email, TV, etc). Channel CPL Conv. % Avg. LTV Facebook $1 40% $100 Display $2 30% $100 Affiliate $3 20% $100 Twitter $4 10% $100 Shady SEO $5 5% $420
    • Template Courtesy of the 500 Startups Distribution Team Paid Acquisition (Subscription Model) 0 2000 4000 6000 8000 10000 12000 $0 $10 $20 $30 $40 $50 $60 Apr May Jun Jul Aug Paid CPA New Subs Our paid subscriber acquisition is XXX (sustainable, scalable, improving, etc). Through our paid efforts we are able to XXX (scale, dominate, grow, etc).
    • Template Courtesy of the 500 Startups Distribution Team Social Our users love us and they tell us by XXX (Tweets, Vines, The Tumblrs, etc ). Facebook 50K Twitter 10K Instagram 5K Total Social Audience 65K 20% MoM SAMPLE Replace with sample of social media love for your company.
    • Template Courtesy of the 500 Startups Distribution Team Our CustomersUsersMembers The majority of our customers are located in XXX (Middle America, Japan, etc). We’re also really big in XXX (LA, Metros, The South, Germany, etc). SAMPLE IMAGE Use Batch Geo to make your own Visit http://batchgeo.com/ to make your own customer map
    • Template Courtesy of the 500 Startups Distribution Team What’s Next We’re ready to scale our user acquisition efforts. Paid Acquisition • Double down on working channels (FB, Ad Words) • Explore Radio Ads • Hire Head of Marketing Biz Dev/Partnerships • Affiliate Partnerships • Superbowl Ad • Tinder Hookups Emerging Channels • Latin America • Craigslist • Tacocopter
    • Template Courtesy of the 500 Startups Distribution Team Want more help? Follow along with 500. We got your back. Twitter https://twitter.com/500distribution Facebook https://www.facebook.com/500startups Email http://eepurl.com/BfYXn AngelList https://angel.co/500startups