Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
Psama january2011 seanod_final
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Psama january2011 seanod_final

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Presentation to PSAMA on the Social Customer Engagement Journey - emphasis on measurement

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  • How does the reporting out process change (form and audience) (Metrics vs scorecard)How is measurement tracked (informal vs automation)Exec receptivity (Non involved, need more, makes changes)How fast do you act on the measures?\\Research / data miningAnother dimension: Data to Activity metrics to brand health/consideration metrics to financial/ops metrics to well balance mix of metrics
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