• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Psama january2011 seanod_final
 

Psama january2011 seanod_final

on

  • 1,501 views

Presentation to PSAMA on the Social Customer Engagement Journey - emphasis on measurement

Presentation to PSAMA on the Social Customer Engagement Journey - emphasis on measurement

Statistics

Views

Total Views
1,501
Views on SlideShare
1,463
Embed Views
38

Actions

Likes
4
Downloads
0
Comments
0

5 Embeds 38

http://michaelbatistich.com 29
http://lithosphere.lithium.com 3
http://posterous.com 3
http://amplifyinnovation.com 2
http://us-w1.rockmelt.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • How does the reporting out process change (form and audience) (Metrics vs scorecard)How is measurement tracked (informal vs automation)Exec receptivity (Non involved, need more, makes changes)How fast do you act on the measures?\\Research / data miningAnother dimension: Data to Activity metrics to brand health/consideration metrics to financial/ops metrics to well balance mix of metrics

Psama january2011 seanod_final Psama january2011 seanod_final Presentation Transcript