Build a strong relationship with your list by sending them great content at every point in the buying cycle. These three case studies give you working examples you can adapt easily to your niche.

1. coachingprogramblueprint.com
Case Studies: How to Keep
Your Subscriber Engaged Until
She's Ready to Buy

2. coachingprogramblueprint.com
Baby Steps to a Healthy
Pregnancy
...your program is focused on the first month of pregnancy

3. coachingprogramblueprint.com
When is she coming back if
she doesn't buy?

4. coachingprogramblueprint.com
With her next pregnancy

5. coachingprogramblueprint.com
In the meantime, you
put her on a month-by-
month email campaign.

6. coachingprogramblueprint.com
A monthly email in pregnancy, a monthly
email for baby

7. coachingprogramblueprint.com
Put a helpful P.S. in the monthly emails when
she's starting to feel a little anxious for another
baby

8. coachingprogramblueprint.com
Who is she going to
go to this time
around?
Baby Steps.

9. coachingprogramblueprint.com
Car
Dealership

10. coachingprogramblueprint.com
You're going to renew that lease in 3 years

11. Want Your Emails to
Make More Sales?
Get my proven system for
writing powerful emails
that people want to read -
and that make more sales
here:
http://www.infobusiness
university.com/email
InfoBusinessUniveristy.com/email

12. coachingprogramblueprint.com
They send you a birthday card, a Christmas
card... they send your wife and kids cards

13. coachingprogramblueprint.com
At 32 months they send a reminder about
your lease. They want you in the door!

14. coachingprogramblueprint.com
You should do the same with your
subscribers.

15. coachingprogramblueprint.com
Teenage Rebellion

16. coachingprogramblueprint.com
You're helping Mom
and Dad handle
Johnny...

17. coachingprogramblueprint.com
All your competitors
offer a 13 week
coaching program

18. coachingprogramblueprint.com
How do you
know? You join
their programs
and find out - or
pay attention
to their email
campaigns and
sales letters

19. coachingprogramblueprint.com
Next steps: Give
great content
for 13 weeks,
plus a couple
more weeks
while Johnny
gets rebellious
again.

20. coachingprogramblueprint.com
They think: "You read
my mind" - they want
to sign up with you

21. coachingprogramblueprint.com
Give your subscribers
great content - be
there when they
realize that your
product is going to
be the one that
changes their lives

22. Want Your Emails to
Make More Sales?
Get my proven system for
writing powerful emails
that people want to read -
and that make more sales
here:
http://www.infobusiness
university.com/email
InfoBusinessUniveristy.com/email